Fishing Baits & Lures

Features: The Berkley Gulp! 6 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...

Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...

Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...

Features: The Berkley® Fusion19™ Weighted Wacky Head Hook is a new offering from Berkley suitable for anglers of all levels, from beginners to exp...

Features: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...

Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...

Features: The Berkley Gulp! Saltwater 6 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...

Features: The Berkley Gulp! 5 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...

Features: The Berkley Gulp! Saltwater 5 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...

Features: The all new Berkley® Fusion19™ Tube Jig hook is a versatile choice for all anglers fishing with the tried and true tube styled baits! Th...

Features: The Berkley Gulp! 4 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...

Features: The Berkley Saltwater Choppo is a Saltwater Topwater Prop Bait. Easy-to-use, durable, cupped propeller tail. Enhanced propeller surface a...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...

Features: The all new Berkley Gulp! 4 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The all new Berkley Gulp! Saltwater 4 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...

Features: The Berkley PowerBait® 4 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new Berkley Gulp! 5 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The all new Berkley Gulp! Saltwater 3 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The Berkley Gulp! Ghost Shrimp features lifelike detail imitates natural prey. Replacement for hard to find and hard to catch ghost shr...

Features: The all new Berkley PowerBait Saltwater 4.25 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers a...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The all new Berkley PowerBait Saltwater 3.5 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers an...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Berkley Gulp! 8 Inch Saltwater Grub is a MONSTER that draws in big bites from the biggest of fish you will find in your coastal wate...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: Introducing the Berkley Gulp! Alive Recharge Liquid, Berkley's famous bait attractant is now at your fingertips to recharge your favorite...