Products

Features: The Hardcore Flashi'N Vibe 65S is a 2 5/8 inch, 3/4 ounce sinking lipless crankbait. Gets deep fast thanks to its extra-wide and weighte...

Features: The Hardcore Minnow Flat 110F/130F are a series of floating, shallow-diving hard jerkbaits. Flat-sided body and magnetic weight transfer ...

Features: The Hardcore Vibe 75S is a 3 inch, 3/4 ounce sinking lipless crankbait with multiple rattles. Tight wiggle swimming action that is deadly...

Features: The Heddon Baby Torpedo 2.5 Inch Topwater Prop Bait is a member of the Heddon Torpedo Line of Baits that have been among the top sellers...

Features: The Heddon Chug'n Spook Jr. brings Big Surface Action in a tiny package that fish of all sizes cant resist! Chug'n Spook takes heavy ins...

Features: The Heddon Crazy Crawler Topwater Crawler lives up to its name thanks to it's Crazy Bite Inducing action that big fish cant resist! Havin...

Features: The Heddon One Knocker Spook is a 4 1/2 inch, 3/4 oz topwater walker with a tungsten ball that gives it a distinctive KNOCK sound when be...

Features: The Heddon Pop'n Image is a versatile topwater popper lure that can both pop and walk-the-dog. Designed for long-distance casting and ea...

Features: The Heddon Saltwater Super Spook Jr. is a 3 1/2 inch, 1/2 oz topwater walker with Saltwater-Grade Hooks. Don't let the name fool you, in ...

Features: The Heddon Sonar Adjustable Action 2 Inch Blade Bait is the one of the only lures of its kind that gives anglers full customization of t...

Features: The Heddon Sonar Adjustable Action 2.5 Inch Blade Bait is the one of the only lures of its kind that gives anglers full customization of...

Features: The Heddon Spin'n Image Topwater Prop Bait is as close as it gets to a Lifelike Shad that has the added benefit of a Loud and Plashy Tail...

Features: The Heddon Spit'n Image Topwater Walker is an Ultra Lifelike Imitation of a Fleeing Shad that gets bit! Painted with Super Realistic Colo...

Features: The Heddon Saltwater Super Spook is a 5 inch, 7/8 oz topwater walker with Saltwater-Grade Hooks. Don't let the name fool you, in addition...

Features: The Heddon Super Spook is a larger, stouter rattling version of the Zara Spook. Measures 5 inches and weighs 7/8 ounce. Loud rattles for...

Features: The Heddon Super Spook Boyo Topwater Walker id purpose built to deliver the Legendary Heddon Spook Action of its predecessors but in a mo...

Features: The Heddon Super Spook Jr. is a topwater walker designed to be a downsized version of the classic Super Spook. Measures 3 1/2 inches and...

Features: The Feather Dressed Heddon Super Spook Jr. is a classic Heddon Super Spook Jr. with a feather tail for extra profile and action. For year...

Features: The Heddon Super Spook Jr. Kit is the answer to a problem every angler has faced at one time or another, the realization that; "I just am...

Features: The Heddon Super Spook XT is 5 inches long and weighs 1 oz. Featuring Saltwater Grade 3X Strong 1/0 Treble Hooks, Hangers and Rings to pr...

Features: The Heddon Super Zara Spook is a silent topwater bait with smooth "walk-the-dog" action that entices aggressive strikes from bass, pike, ...

Features: The Heddon Tiny Torpedo 1.875 Inch Topwater Prop Bait is the Smallest member of the Heddon Torpedo Line of Baits that have been among th...

Features: The Heddon Zara Puppy is a downsized version of the legendary Zara Spook topwater lure. Measures 3 inches and weighs 1/4 ounce. Produces...

Features: The Heddon Zara Spook is a 4 1/2 inch, 1/2 ounce topwater walker that has been helping anglers put fish in the boat for over 75 years. T...

Features: The HIDEUP Coike 3 Inch Medium Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure ...

Features: The HIDEUP Coike 2.5 Inch Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure to fo...

Features: The HIDEUP Coike Straight Elastomer Worm is designed with a natural profile and enhanced visual appeal to attract fish with subtle yet s...

Features: A dynamic soft bait designed to create enticing, multi-directional movement that draws in predatory fish. Built from firm "worm material"...

Features: The Coike Thunder Medium Elastomer is a versatile soft bait designed to enhance catches, mimicking lively prey and appealing to a wide ra...

Features: Medium-sized elastomer bait designed to mimic lively prey and attract a wide range of predator fish. Constructed from durable, flexible e...

Features: The Hideup Foosha Umbrella Rig Regular is a next-generation advancement that mimics frantic baitfish with a dynamic spinning action, cre...

Features: Hideup Hu-Minnow 111FS Jerkbait delivers intense vibrations and water churning, making it perfect for tough conditions like strong winds...

Features: Hideup Hu-Minnow 111SP Jerkbait delivers intense vibrations, making it perfect for tough conditions like strong winds, murky water, and ...

Features: A versatile multi-tail soft bait designed to create lifelike movement and trigger strikes, even in tough conditions. Made from supple, re...

Features: A large-profile soft craw bait designed for powerful water displacement and big-bait attraction. Crafted from responsive, durable soft pl...

Features: The HIDEUP Stagger Original 3.5 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective d...

Features: The HIDEUP Stagger Original 4 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective des...

Features: The HIDEUP Stagger Wide Type Hog Creature Bait borrows the Water Displacing Body of the Stagger Wide Type Paddle Tail Swimbait but trades...

Features: The HIDEUP Stagger Wide Type Paddle Tail Swimbait is a Unique Take on Swimbaits that focuses less on Action and more on Water Displaceme...