2025 Primal Sale Week

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The all new Luhr-Jensen Flash 3.5 is a must have for any of your Trout, Kokanee and even Walleye needs with its Maximum Flash and robust ...

Features: The Sufix 832 Advanced Superline Braided Line in Camo 150 Yard Standard Spools are the Strongest, most Durable, and most Advanced Thin D...

Features: The all new Berkley Fusion19 Light Wire Octopus Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

Features: The all new Rapala High-Vis 20 lb Digital Scale brings anglers a tournament grade scale affixed with a day and night display to ensure yo...

Features: Seaguar Threadlock Braided Fishing Line is a high performance saltwater and big game freshwater braid in the largest size 2500 yard spoo...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The PrawnstarZ™ Foamie HatZ™ is a retro trucker hat designed for anglers, combining a classic style with comfort for both on and off the ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: Strike King's S11 "Brazos" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual perf...

Features: The Berkley PowerBait Creatures 'n' Craws 3 inch Essentials Kit features the 3 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The 13 Fishing Omen Gold Series Trolling Rods and Bottom Bouncer Trolling Rods paired with the Daiwa Lexa LC100 and the Daiwa Lexa LC300...

Features: The all new Luhr-Jensen 3.5 is a must have for any of your Trout, Kokanee and even Walleye needs with its Maximum Thump and robust design...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Swimbait Box, specially curated to bring y...

Features: The Z-Man CrawZ TeeZ Short Sleeve T-Shirt is a short sleeve t-shirt featuring a Z-Man soft plastic craw bait graphic. Show you're part of...

Features: Hyper-Responsive Fork Tail - Quivers instantly and darts unpredictably with minimal input, perfectly mimicking a dying shad that big bass...

Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...

Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...

Features: High-performance cordless fillet tool delivering steady speed and torque for clean, efficient cuts. Powered by durable lithium-ion techno...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: The Classic Vibrax® is a proven in-line spinner that runs 2-6 feet deep, designed to attract strikes with its patented low-frequency vibr...

Tiny Bait. Big Bites. The Z-Man Fuzzy NuggetZ Drop Shot Combo is a custom-curated finesse kit built for serious anglers who know that sometimes les...

Get Fuzzy with the Neko Rig! The Z-Man Fuzzy BugZ Neko Combo is a custom-curated finesse kit designed to bring the micro-creature magic of the Fuzz...

Finesse with a Fuzzy Twist! The Z-Man Fuzzy TRD Ned Combo is your all-in-one finesse package, hand-picked by the Discount Tackle staff for those da...

Wiggle. Fall. Whack! 🎯 The Yamamoto Wacky Rig Ultimate Combo Kit w/ Hooks & Rings is your all-in-one solution for learning and mastering one of...

Chatter Your Way to Big Bass! The Z-Man Jack Hammer Chatterbait & Gary Yamamoto Zako Swimbait Combo is a custom-curated pairing by the Discount...

Chatter, Thump, and Flap Your Way to Bass! The Strike King Thunder Cricket & Rage Craw Bladed Jig Combo is a custom-curated kit by Discount Tac...

Shake Your Way to More Bites! The Z-Man SMH WormZ & SMH Jig HeadZ Shakey Head Combo is a purpose-built system designed in collaboration with Sh...

Features: The all new Berkley PowerBait Trout Dough Molding Premium Kit is just what a Trout Angler needs to add to their ever growing collection ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Topwater Box, specially curated to bring y...

Features: The all new Berkley PowerBait 3 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Worm Your Way to a New PB! The Wormin' Ultimate Combo Kit w/Hooks & Weights is a specially curated selection by the Discount Tackle Staff aime...

No Flippin way its this easy! The Flippin' & Pitchin' Ultimate Combo Kit w/Hooks & Weights is a specially curated selection by the Discoun...

DropShot it like its hot! The DropShottin' Ultimate Starter Kit w/Hooks & Weights is a specially curated selection by the Discount Tackle Staf...

Take Down A Titan! The Gary Yamamoto Yamatanuki & BKK Titan Rider Hook Combo is specially curated by our Discount Tackle Staff to take the gue...

Chatter your way to Big Bass! The Z-Man Jack Hammer Chatterbait & Strike King Rage Swimmer Combo is specially curated by our Discount Tackle S...

Chatter your way to Big Bass! The Z-Man Chatterbait Elite EVO & Chatterspike Combo is specially curated by our Discount Tackle Staff to get yo...

Perfect For Both Freshwater & Saltwater! The Z-Man 5 Inch DieZel MinnowZ & ZWG Weighted Swimbait Hook Combo is a Custom Curated Kit by Dis...

Perfect For Both Freshwater & Saltwater! The Z-Man 4 Inch DieZel MinnowZ & ZWG Weighted Swimbait Hook Combo is a Custom Curated Kit by Dis...