The Z-Man Grass KickerZ are 5 inch paddle tail swimbaits with an oversized paddle tail that creates an aggressive swimming action, and tapered nose and slim profile ideal for fishing over and around heavy surface cover. They feature a hook slot for easy rigging and hook sets as well as being able to stay on top of the slop, and won't tear upon attack.

In 2015, Z-Man further improved the design to include a larger head and molded-in eyes for easier rigging and a more realistic look, along with a split dorsal fin for improved weedlessness and better tracking on fast retrieves.