Yo-Zuri: Fish the Best

Features: The Yo-Zuri Squid Jig Ultra M2 Laser Series are Premium 2.75-inch Squid Jigs designed to imitate natural prey, delivering realistic acti...

Features: The Yo-Zuri SuperBraid White Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...

Features: The Yo-Zuri Rattl'n Vibe 75 is a sinking 3 inch, 3/4 ounce lipless crankbait that features a unique kind of vibrating lure available in ...

Features: The Yo-Zuri Crystal 3D Minnow 90mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an ...

Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...

Features: The Yo-Zuri Hydro Popper HD is a hard-hitting topwater lure designed for explosive strikes, creating massive surface splashes that attrac...

Features: The Yo-Zuri SuperBraid High-Vis Yellow Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensurin...

Features: The Yo-Zuri 3DB Pencil Popper 5.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...

Features: The Yo-Zuri Dive Board K-Type is ideal for upper and middle depth trolling applications Uses wiggle and wobble action to create life-lik...

Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...

Features: The all new Yo-Zuri SuperBraid 9 White Filler Spools are Ultra High-Performance Braided Line that improves upon the already Established ...

Features: The Yo-Zuri Hydro Popper is a heavy duty popper lure for saltwater applications. Polycarbonate body, through-wire construction and 3x st...

Features: The Yo-Zuri SuperBraid White Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notc...

Features: The Yo-Zuri 3D Magnum is a sinking trolling lure that dives to depths between 16 and 21 feet. 7-inch and 3 1/2-ounce body with Internal ...

Features: The Yo-Zuri 3DR-X Deep Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish from the depths! Part of the 3DR-X ...

Features: The Yo-Zuri Crystal 3D Minnow Floating Deep Diver Trolling Lure dives extreme depths and attracts all types of game fish. This bait comb...

Features: The Yo-Zuri Crystal 3D Minnow Magnum Floating Diver is a 6 1/2 inch, 1 1/2 ounce medium diving plug with a tight wiggle action. Internal...

Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...

Features: The Yo-Zuri SuperBraid Blue Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notch...

Features: The Yo-Zuri 3DB Slow Sinking 90mm Twitchbait is a Freshwater Reimagining of the  proven Saltwater Yo-Zuri Twitchbait that has demonstrat...

Features: The Yo-Zuri HD Carbon Disappearing Pink is "The Original" industry-leading, 100% fluorocarbon leader material. Proprietary leader materia...

Features: Premium finesse-style shad crankbait delivering a tight wiggle and suspending action, designed for distance casting and precise presentat...

Features: The Yo-Zuri Trolling Rabbit w/ Swivel uses compact wings to create a whitewater effect as it trolls behind your boat. This float has a l...

Features: The Yo-Zuri 3DB Pencil 5 Inch Topwater Walker is a top-of-the-line "Walk-the-Dog" style hard bait designed to call in big bass! Construc...

Features: The Yo-Zuri SuperBraid Dark Green Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...

Features: The Yo-Zuri Pro Carbon EX Fluorocarbon Leader is an Ultra Premium Fluorocarbon Leader Engineered for Freshwater or Saltwater Fishing, de...

Features: The Yo-Zuri 3DB Slow Sinking 110mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...

Features: The Yo-Zuri 3DB Pencil Popper 4.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...

Features: The Yo-Zuri Mag Popper 190mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...

Features: The Yo-Zuri SuperBraid 5 Color Braided Line 330 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-no...

Features: The Yo-Zuri Squid Jig Ultra M2 Cloth Series are Premium 2.75-inch Squid Jigs designed to imitate natural prey, delivering realistic acti...

Features: The Yo-Zuri SuperBraid Dark Green Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensurin...

Features: The Yo-Zuri SuperBraid Dark Green Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...

Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The all new Yo-Zuri SuperBraid 9 Dark Green Filler Spools are Ultra High-Performance Braided Line that improve upon the already Establis...

Features: The Yo-Zuri SuperBraid 5 Color Braided Line 3300 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring ...

Features: The Yo-Zuri Crystal 3D Minnow 130mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Yo-Zuri Pro Shad Crankbait is a premium finesse-style shad-shape crankbait delivering a tight wiggle and suspending action, designed ...

Features: The new Yo-Zuri Mag Dive is a floating/diving pencil designed for big game species, delivering an enticing side-to-side swimming action b...

Features: The all new Yo-Zuri SuperBraid 9 Dark Green Standard Spools are Ultra High-Performance Braided Line that improve upon the already Establ...

Features: The Yo-Zuri SuperBraid White Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notc...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Left is designed to surface troll and veer to the left when dragged behind a boat. This floa...

Features: The all new Yo-Zuri Pro Popper Topwater Popper is designed for explosive surface strikes, delivering long casting distance and precision ...

Features: The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater w...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Right is designed to surface troll and veer to the right when dragged behind a boat. This fl...

Features: The all new Yo-Zuri SuperBraid 9 5-Color Metered Filler Spools are Ultra High-Performance Braided Line that improve upon the already Est...

Features: The Yo-Zuri SuperBraid Blue Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notch...

Features: The Yo-Zuri Pro 110 Jerkbait is a premium jerkbait designed for 3-5 ft depth, delivering long-distance casts, pinpoint accuracy, and irre...