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Yo-Zuri: Fish the Best

Save On Yo-Zuri Fresh and Saltwater Baits, Lures, and Line!
Yo-Zuri has been making quality fishing lures, line, and leader material in Japan for over 50 years. An iconic brand for both commercial and recreational anglers in both salt and freshwater, Yo-Zuri makes a wide range of tackle that can be used to catch everything from the smallest trout to some of the biggest offshore predators. Built with quality, Yo-Zuri fishing products withstand the test of time and provide consistent, reliable action that anglers can depend on.
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Yo-Zuri 3D Inshore Surface Minnow Wake Bait - 3.5 Inch
Retail: $9.99Our Price: $8.994.0 / 5.0
2 Reviews
Features: The Yo-Zuri 3D Inshore Surface Minnow is a shallow-water surface minnow designed for quick-starting action and effective fishing around ...
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Yo-Zuri 3DR-X Topwater Popper 65mm - 2.625 Inch
Retail: $7.99Our Price: $7.195.0 / 5.0
2 Reviews
Features: The Yo-Zuri 3DR-X Topwater Popper is a loud and flashy must have topwater bait designed to pop its way to success! Part of the 3DR-X fami...
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Yo-Zuri Super Braid Five Color - 660 Yard Spool
from Retail: $49.99from $44.995.0 / 5.0
3 Reviews
brFeatures: The Yo-Zuri SuperBraid 5 Color Braided Line 660 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...
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Yo-Zuri 3DR-X Flat Sided Floating Crankbait 55mm - 2.125 Inch
Retail: $7.99Our Price: $7.195.0 / 5.0
4 Reviews
Features: The Yo-Zuri 3DR-X Flat Sided Floating Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish that love aggressive surface ...
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Yo-Zuri Superfluoro Clear Leader
from Retail: $7.99from $7.195.0 / 5.0
1 Review
Features: Meticulously crafted and rigorously tested, the Yo-Zuri Superfluoro Leader Clear has been expertly designed in collaboration with Yo-Zuri...
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Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
Retail: $8.99from $7.194.89 / 5.0
9 Reviews
Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Yo-Zuri Crystal Minnow Floating Deep Diver Trolling Lure 130mm - 5.25 Inch
Retail: $15.99Our Price: $12.795.0 / 5.0
9 Reviews
Features: The Yo-Zuri Crystal Minnow 130mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
Retail: $12.99Our Price: $10.395.0 / 5.0
4 Reviews
Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 90mm - 3.5 Inch
Retail: $10.99Our Price: $8.795.0 / 5.0
1 Review
Features: The Yo-Zuri Crystal 3D Minnow 90mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...
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Yo-Zuri Floating Magnum Minnow 125mm - 5 Inch
Retail: $14.99Our Price: $13.495.0 / 5.0
1 Review
JErkFeatures: The Yo-Zuri Floating Magnum Minnow 125mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere els...
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Yo-Zuri 3DR-X Flat Heavy Sinking Minnow 80mm - 3.125 Inch
Retail: $7.99Our Price: $7.195.0 / 5.0
2 Reviews
Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the largest 80mm size is the perfect choice when hunting the biggest fish, because big fi...
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Yo-Zuri 3D Inshore Floating Minnow 110mm - 4.375 Inch
Retail: $9.99Our Price: $8.995.0 / 5.0
3 Reviews
Features: The Yo-Zuri 3D Inshore Floating Minnow 110mm is designed for shallow-water fishing, delivering quick-start action and versatility around...
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Yo-Zuri 3DB Vibe Sinking Lipless Crankbait 65mm - 2.625 Inch
Retail: $9.99Our Price: $8.995.0 / 5.0
4 Reviews
Features: The Yo-Zuri 3DB Vibe Sinking 65mm Lipless Crankbait is an essential addition to any anglers tackle box thanks to its incredible action a...
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Yo-Zuri T7 Premium Fluorocarbon 200 Yards
from Retail: $18.99from $17.094.8 / 5.0
15 Reviews
Features: Yo-Zuri T7 is a new premium, clear fluorocarbon mainline manufactured in Japan. Optimal balance of tensile strength, shock strength, and...
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Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow 40mm - 1.625 Inch
Retail: $7.99Our Price: $7.195.0 / 5.0
2 Reviews
Features: The Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow in the smallest 40mm size is the perfect choice when fish are keyed in on smaller prof...
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Yo-Zuri Floating Magnum Minnow Jr. 90mm - 3.5 Inch
Retail: $9.99Our Price: $8.995.0 / 5.0
1 Review
Features: The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Yo-Zuri 3DB Pencil Topwater Walker 125mm - 5 Inch
Retail: $11.99Our Price: $10.795.0 / 5.0
2 Reviews
Features: The Yo-Zuri 3DB Pencil 5 Inch Topwater Walker is a top-of-the-line "Walk-the-Dog" style hard bait designed to call in big bass! Construc...
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Yo-Zuri 3DB Shad Suspending 2 3/4 inch Medium Diving Crankbait
Retail: $9.99Our Price: $8.994.8 / 5.0
10 Reviews
Features: The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-li...
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Yo-Zuri 3D Inshore Popper 4 3/4 inch Topwater Popper
Retail: $11.99Our Price: $9.595.0 / 5.0
3 Reviews
Features: The Yo-Zuri 3D Inshore Popper 120 is a 4 3/4 inch, 1 5/8 ounce topwater popper designed specifically for inshore saltwater surface fishin...
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Yo-Zuri Rattl'N Vibe Mini 3/16 oz. Lipless Crankbait
Retail: $7.99Our Price: $7.195.0 / 5.0
6 Reviews
Features: The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Desig...
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Yo-Zuri 3DR-X Floating Minnow 80mm - 3.125 Inch
Retail: $7.99Our Price: $7.19Features: The Yo-Zuri 3DR-X Floating Minnow is the perfect choice for anglers targeting colder waters with plentiful baitfish! Part of the 3DR-X f...
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Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait 60mm - 2.375 Inch
Retail: $7.99Our Price: $7.194.5 / 5.0
2 Reviews
Features: The Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait from the Pro's at Yo-Zuri is designed to catch picky fish that prefer a more natural pro...
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Yo-Zuri Floating Magnum Minnow 105mm - 4.125 Inch
Retail: $12.99Our Price: $11.69Features: The Yo-Zuri Floating Magnum Minnow 105mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else ac...
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Yo-Zuri 3D Squirt Floating Squid Imitator 190mm - 7.5 Inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri 3D Squirt is a highly realistic hard bait that expertly imitates squid, featuring wide swimming action enhanced skirt materi...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 130mm - 5.25 Inch
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri Crystal 3D Minnow 130mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...
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Yo-Zuri Crystal 3D Minnow 6 1/2 inch Magnum Medium Diver
Retail: $19.99Our Price: $17.995.0 / 5.0
4 Reviews
Features: The Yo-Zuri Crystal 3D Minnow Magnum Floating Diver is a 6 1/2 inch, 1 1/2 ounce medium diving plug with a tight wiggle action. Internal...
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Yo-Zuri 3D Squirt Floating Squid Imitator 140mm - 5.5 Inch
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri 3D Squirt is a highly realistic hard bait that expertly imitates squid, featuring wide swimming action enhanced skirt materi...
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Yo-Zuri Hybrid Hi-Vis Yellow 600 Yards
from Retail: $9.99from $7.995.0 / 5.0
9 Reviews
Features: Yo-Zuri's Hybrid Hi-Vis Yellow 600 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybrid ex...
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Yo-Zuri Floating Mag Pencil Topwater Walker 200mm - 8 Inch
Retail: $24.99Our Price: $19.995.0 / 5.0
1 Review
Features: The Yo-Zuri Mag Pencil is a large topwater "walk-the-dog" style lure designed for saltwater anglers seeking long, accurate casts and expl...
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Yo-Zuri 3DB Crayfish - 3 Inch
Retail: $11.99Our Price: $10.795.0 / 5.0
1 Review
Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...
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Yo-Zuri Mag Dive Saltwater Pencil
from Retail: $17.99from $16.194.33 / 5.0
6 Reviews
Features: The Yo-Zuri Mag Dive is a new big-game saltwater diving/floating pencil equipped with long-cast bullet-weight transfer system for casting...
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Yo-Zuri Egi Aurie-Q RS Sinking Squid Jig 50mm - 2 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri Egi Aurie-Q RS Sinking 50mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...
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Yo-Zuri Pro Popper Topwater Popper - 2.75 Inch
Retail: $14.99Our Price: $13.49Features: The all new Yo-Zuri Pro Popper Topwater Popper is designed for explosive surface strikes, delivering long casting distance and precision ...
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Yo-Zuri 3D Inshore Floating Minnow 90mm - 3.5 Inch
Retail: $9.99Our Price: $8.995.0 / 5.0
2 Reviews
Features: The Yo-Zuri 3D Inshore Floating Minnow 90mm is designed for shallow-water fishing, delivering quick-start action and versatility around ...
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Yo-Zuri 3DB Pencil Popper - 4.375 Inch
Retail: $9.99Our Price: $8.99Features: The Yo-Zuri 3DB Pencil Popper 4.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...
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Yo-Zuri Rattl'N Vibe One Knock 5/8 oz. Lipless Crankbait
Retail: $9.99Our Price: $8.994.67 / 5.0
3 Reviews
Features: The Yo-Zuri Rattl'N Vibe 65 One Knock is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait with a single hard thumping "One Knocker" rat...
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Yo-Zuri Hydro Popper HD Saltwater Popper 90mm - 3.5 Inch
Retail: $13.99Our Price: $11.19Features: The Yo-Zuri Hydro Popper HD is a hard-hitting topwater lure designed for explosive strikes, creating massive surface splashes that attrac...
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Yo-Zuri Bull Pop Topwater Popper 150mm - 6 Inch
Retail: $24.99Our Price: $22.49Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 110mm - 4.25 Inch
Retail: $11.99Our Price: $9.595.0 / 5.0
5 Reviews
Features: The Yo-Zuri Crystal 3D Minnow 110mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...
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Yo-Zuri Bonita Trolling Sinking Lure
from Retail: $34.99from $27.994.86 / 5.0
7 Reviews
Features: The Yo-Zuri Bonita Trolling Sinking Lure is a high speed trolling hard bait redesigned for a cheaper price. It has a "power body" with c...
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Yo-Zuri Ultra Bait Aurora Sinking Squid Jig 80mm - 3.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 80mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...
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Yo-Zuri SuperBraid Blue - 600 Yard Spool
from Retail: $44.99from $40.495.0 / 5.0
2 Reviews
Features: The Yo-Zuri SuperBraid Blue Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...
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Yo-Zuri Ultra Metal Squid Jig 85mm - 3.375 Inch
Retail: $9.99Our Price: $7.995.0 / 5.0
1 Review
Features: The all new Yo-Zuri Ultra Metal Squid Jig 85mm is finally here in the North American Market and is ready to take the waters by storm! In...
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Yo-Zuri 3DR-X Deep Runner Crankbait 50mm - 2 Inch
Retail: $7.99Our Price: $7.194.67 / 5.0
3 Reviews
Features: The Yo-Zuri 3DR-X Deep Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish from the depths! Part of the 3DR-X ...
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Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver 5 1/4 inch Trolling Lure
from Retail: $14.99from $13.495.0 / 5.0
3 Reviews
Features: The Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver is 5 1/4 inches, dives 10 to 13 feet, and attracts all types of larger game fi...
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Yo-Zuri 3DB Slow Sinking Twitchbait 110mm - 4.25 Inch
Retail: $9.99Our Price: $8.995.0 / 5.0
1 Review
Features: The Yo-Zuri 3DB Slow Sinking 110mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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Yo-Zuri Pro Shad Crankbait - 3 Inch
Retail: $14.99Our Price: $13.49Features: The Yo-Zuri Pro Shad Crankbait is a premium finesse-style shad-shape crankbait delivering a tight wiggle and suspending action, designed ...
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Yo-Zuri Rattl'N Vibe 3/4 oz. Lipless Crankbait
Retail: $9.99Our Price: $8.995.0 / 5.0
7 Reviews
Features: The Yo-Zuri Rattl'n Vibe 75 is a sinking 3 inch, 3/4 ounce lipless crankbait that features a unique kind of vibrating lure available in ...
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