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Top Brands
Soft Jerkbaits
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Berkley Gulp! Saltwater Ripple Mullet - 4 Inch
$8.99$8.09Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...
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Geecrack Bellows Stick Worm - 5.8 Inch
$9.99Features: The Geecrack Bellows Stick Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ridged design resul...
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Megabass Sling Shad Fluke - 5 Inch
$9.99Features: Ultimate Finesse Fluke-Style Bait: The SLING SHAD is a precision-engineered soft bait designed for pressured waters, delivering lifelike ...
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Berkley Gulp! 6 inch Scented Plastic Sandworm 10 pack
$9.99$8.99Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Berkley PowerBait PowerStinger Bladed Jig Trailer
$9.99$8.99Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile an...
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Zoom Super Hog Creature Bait - 4 Inch
from $5.99Features: The Super Hog is a compact creature bait designed as a smaller version of the popular Brush Hog, featuring tails that create a unique gli...
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Berkley PowerBait Power Switch
from $8.99from $8.09Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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HIDEUP Coike Shrimp - 2.5 Inch
$17.49$15.74Features: The HIDEUP Coike 2.5 Inch Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure to fo...
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Strike King Rage Baby Luau Craw - 3 Inch
$7.99$6.79Features: The all new Strike King 3 Inch Baby Rage Luau Craw is designed to offer a unique finesse presentation for highly pressured fish! Built w...
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Mr. Crappie Crappie Cutter Soft Plastic -1.5 Inch
$4.49$3.82Features: The all new Mr. Crappie Crappie Cutter Soft Plastic Grub is a fantastic new Crappie bait engineered for success! Measuring in at 1.5 inch...
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Berkley PowerBait Chop Block - 10 Inch
$29.99$26.99Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Zoom Shimmer Shad - 4 Inch
$4.89Features: The Zoom Shimmer Shad 4 Inch offers a new shimmering light on the traditional shad that excels and outperforms competition in many diffe...
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Z-Man Pop FrogZ 4 inch Soft Plastic Popper Frog 4 pack
$5.49$4.67Features: Z-Man Pop FrogZ are 4 inch soft plastic popping frogs. 10X Tough ElaZtech construction creates the most durable frog on the market. St...
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Megabass Spark Shad Swimbait 3 inch Paddle Tail Swimbait 6 pack
from $7.99The Megabass Spark Shad features an incredibly lifelike profile, complete with anatomically correct fins that also help stabilize the bait and keep...
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Strike King ElazTech Super Finesse Worm
$6.99$5.94*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Geecrack SAF Stick - 5 Inch
$9.99Features: The Geecrack SAF Stick is a high-performance soft stickbait designed to entice fish even in tough conditions with its irresistible SAF (s...
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Xzone Ned Zone 3 inch Ned Rig Stickworm 8 pack
$4.99$4.24Features: The Xzone Ned Zone is a 3 inch Ned rig stickworm for finesse bass fishing. Straight, ribbed body with a bulbous tail section that floats...
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Strike King KVD Caffeine Shad 4 inch Soft Jerkbait 8 pack
from $6.99from $5.94The Strike King KVD Caffeine Shad 4 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measures...
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Zoom Swimmin Super Fluke Jr. Paddle Tail Swimbait - 4 Inch
$6.49Features: The Zoom Super Fluke Paddle Tail is a 5-inch soft plastic baitfish imitator designed to deliver strong vibrations and realistic swimming...
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Z-Man StreakZ Curly TailZ 5 inch Soft Plastic Grub 4 pack
$5.99$5.09Features: The Z-Man StreakZ Curly TailZ are 5 inch soft plastic curly tail grubs. 10x Tough ElaZtech construction makes for extreme durability, ev...
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Keitech Fat Swing Impact 3.3 inch Soft Paddle Tail Swimbait - 30 Bait Pro Pack
$29.99Features: The Keitech Fat Swing Impact 3.3 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color...
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Missile Baits Ned Bomb 3 1/4 inch Ned Rig Soft Bait
$4.69$4.46Features: The Missile Baits Ned Bomb is a 3 1/4 inch Ned rigging finesse soft plastic bait. Unique twist on the Ned rig stickworm design. Ribbed bo...
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Gary Yamamoto 4 Inch Double Tail Grub - 20 pack
$7.99$7.19Features: The Gary Yamamoto Double Tail Grub is a 4 inch soft plastic grub with twin rear appendages. Great swim jig, bladed vibrating jig, or sp...
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Z-Man Turbo CrawZ 4 inch Soft Plastic Craw 6 pack
from $4.99from $4.24Features: 10X Tough ElaZtech construction for extreme durability and industry leading fish-per-bait rating. Incredibly versatile - swim it, flip i...
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Big Bite Baits 1 1/2 inch Crappie Tube
from $1.69Features: The Big Bite Baits Crappie Tube is small, 1 1/2 inch soft plastic tube. Designed for crappie and other panfish like bluegill and sunfish....
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Gary Yamamoto Hinge Minnow - 7 Inch
$9.99$8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...
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Zoom Baby Brush Craw Creature Bait - 4 Inch
$5.99Features: The Zoom Baby Brush Craw is a Soft Craw Bait designed to catch Big Bass cast after cast! It's innovative design takes inspiration from t...
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Keitech Fat Swing Impact 4.3 inch Soft Paddle Tail Swimbait
from $7.99The Keitech Fat Swing Impact 4.3 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process....
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Rapala Crush City Mayor Swimbait - 3.5 Inch
$7.99$7.19Features: The Mayor™ is a versatile swimbait designed to target big bass, performing reliably in nearly any water or fishing condition all season l...
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YUM Forward Facing 3.25 Inch Sonar Minnow 10pk
$3.99Features: The YUM Forward Facing Sonar Minnow is a 3.25 inch soft plastic minnow. This collaboration between professional angler Jason Christie an...
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BaitFuel NanoSnak Panfish Plastic - 2 Inch
$3.79$3.22Features: The Nano Crappie Series 2" baits are crafted to attract and catch a variety of panfish with maximum efficiency in shallow or deep water....
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Mr. Crappie Scizzor Shad Soft Plastic - 10 pack
$4.49$3.82Features: The Strike King Mr. Crappie Scizzor is crappie and panfish soft bait created as part of Strike King's collaboration with Wally Marshall....
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Strike King Redfish Magic Glass Minnow 4 inch ElazTech Paddle Tail Swimbait 5 pack
$5.99$5.09Features: The Strike King Redfish Magic Glass Minnow is a 4 inch soft paddle swimbait made from tough and buoyant ElazTech thermoplastic material....
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Berkley PowerBait Gilly Soft Body Swimbait
$10.99$9.89Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits - 2.25 Inch
$5.99$5.39Features: The Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits are a Finesse Fisherman's Dream offering unique action and unrivaled Scent for ...
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Zoom Super Speed Craw - 4 Inch
$6.49Features: The Zoom Super Speed Craw is a 4-inch soft bait designed to mimic a crawfish, ideal for attracting bass with its lifelike, aggressive ac...
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Xzone Whiplash Shad 6 inch Soft Jerkbait 8 pack
$5.99$5.09Features: The Xzone Whiplash Shad is a 6 inch straight tail soft plastic jerkbait. Long, soft tail that delivers unparalleled tail swinging action ...
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Bobby Garland Live Roam'r Minnow - 1.75 Inch
$3.99$3.39Features: The all new Bobby Garland Live Roam'r Minnow is a must have for Forward Facing Sonar Anglers hunting Monster Panfish! Constructed with Hi...
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Z-Man Mulletron LT Fast Sink 4.5 Inch
$11.99$10.19Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and fluid swimming action that stands out as a pr...
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Keitech 3 inch Custom Leech 10 pack
$5.59The Keitech Custom Leech features a unique segmented body that produces a remarkable life-like action. You can rig it flat to mimic a leech or you ...
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Missile Baits Mini Magic Worm 4 Inch 16pk
$10.99$10.44Features: The Missile Baits Mini Magic Worm is a finesse straight worm collaboration between Missile Baits and Roboworm that has garnered signific...
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YUM Swim n' Dinger Paddle Tail Worm
$3.99Features: The YUM Swim n' Dinger Paddle Tail Worm is a soft plastic paddle tail worm. Slow sinking with a paddle action tail that swims with exagg...
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Lindy Fuzz-E-Grub Pre-Rigged Hair Tail Soft Grub 2 pack
$3.99$3.39Features: The Lindy Fuzz-E-Grub is a soft plastic grub with a hair tail pre-rigged on a small round lead head jig. Hair produces tons of underwater...
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Missile Baits Spunk Shad 3 Inch 12pk
$5.99$5.69Features: The Missile Baits Spunk Shad 3 Inch is a pintail swimbait with a ribbed body that exhibits an enticing shimmy, making it ideal for vario...
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Berkley PowerBait Drip Minnow - 4 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Strike King Weedless Final Copy Swimbait - 6 Inch
$13.99$11.89Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...
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Megabass Sleeper Gill
$12.99Features: The Megabass Sleeper Gill is a brand new, 3.2 inch, 3/4 oz soft bodied paddletail swimbait based on the Megabass Dark Sleeper and equippe...
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Megabass Dark Sleeper Soft Body Swimbait - 2.4 Inch
$7.99Features: The Megabass Dark Sleeper 2.4 Inch Soft Body Swimbait is a Deep Running Goby Styled imitation that is perfect for a wide variety of tech...
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