Soft Jerkbaits

Features: Lunkerhunt River Worms are 2 inch soft plastic worms with a hyper-realistic look and action. Life-like curling action. Tapered tail end. ...

Features: The all new Rebel Creek Creature Soft Plastic Creature Bait is finally here and is ready to give you the Micro Creature Bait Presentatio...

Features: The Rebel Soft Plastic Pond & Creek Kit is perfect for both beginners and seasoned anglers, offering a convenient, ready-to-fish set ...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The BnR Tackle Soft Bead Great Lakes Pro Pack contains all the soft beads you need to effectively target steelhead around the Great Lakes...

Features: The Lunker Hunt Pre-Rigged Finesse Swimbait is a 3 inch ribbed-body soft plastic paddle tail swimbait pre-rigged on a 1/4 ounce mushroom...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: Lunkerhunt Lunker Sticks are 5 inch, Senko-style soft plastic stickbaits. Durable salt impregnated plastic that can survive multiple fish...

Features: The all new Great Lakes Finesse Drop Worm when put head to head with other similar worms, comes out on top in terms of action and effect...

Features: The all new Rebel Shore Shiner Paddle Tail Swimbait is finally here and is ready to give you the Micro Baitfish Presentation you need to...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The Lunkerhunt Prop Series Combo is a 3-piece assortment of Lunkerhunt's ICAST award-winning Prop Series hollow body topwater prop lures...

Features: The all new Bucca Weedless Baby Bull Shad Jointed Swimbait is here to change the way you fish around heavy vegetation all year long! With...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: The all new X-Zone Scented Stealth Minnow is a minnow like no other that's size, scent, and stealth set it apart! Infused with real minno...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Missile Baits Twin Turbo Twin Tail is a 3 1/3 inch soft plastic grub bait. This versatile grub bait has tapered twin tails with stiff...

Features: The all new Strike King 2.75 Inch Rage Hawk is known for its super compact profile that makes a big appearance the second it hits the wa...

Features: The all new NetBait BaitFuel HexTek Big Boar Tube Bait is finally here and is ready to take your Tube Bait game to new depths with the L...

Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...

Features: The all new Rebel Creek Craw Soft Plastic Crawfish is finally here and is ready to give you the Micro Crafish Presentation you need to c...

Features: The all new Berkley Gulp! Saltwater 5 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

The Dry Creek Twin Tail Money Grubber is a salt impregnated soft plastic grub with a twin curl tail. Dry Creek is well known for their killer tourn...