Soft Baits

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: The Storm WildEye Live Herring Soft Swimbait is a 4 pack of 5 inch herring-imitating soft body swimbaits. Incredibly life-like swimming ...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

The Strike King KVD Swim'n Caffeine Shad is a 4-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...

Features: The G-Ratt Baits Thin Swim 3 Inch Soft Plastic Baitfish is a fascinating addition to the G-Ratt lineup ready catch you some monsters! Th...

Perfect For Both Freshwater & Saltwater! The Z-Man 5 Inch DieZel MinnowZ & ZWG Weighted Swimbait Hook Combo is a Custom Curated Kit by Dis...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

Swim Jig Magic Made Simple! The Xzone Pro Series Swammer & Core Tackle Swim Jig Combo is a Discount Tackle custom-curated kit designed to help ...

Features: The SPRO Pocket Tail Minnow Paddletail Swimbait is a 3.75 inch pocket tail-paddletail minnow. High-quality Japanese plastic, infused wit...

Features: The Northland Tackle Eye-Candy Paddle Shad introduces a game-changing approach to Walleye fishing with its innovative design and composit...

Perfect For Both Freshwater & Saltwater! The Z-Man 4 Inch DieZel MinnowZ & ZWG Weighted Swimbait Hook Combo is a Custom Curated Kit by Dis...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The all new LIVETARGET Unrigged 5.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: The all new LIVETARGET Unrigged 3.3 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Swing For An Impact! The Keitech 3.8 Inch Fat Swing Impact & VMC Boxer Swimbait Jighead Combo is specially curated by our Discount Tackle Staf...

Features: The HIDEUP Stagger Original 4 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective des...

Hover Stroll Your Way to Suspended Giants! The Missile Baits Spunk Shad Ultimate Hover Strolling Combo is a custom-curated kit by the Discount Tack...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The all new SPRO Megalojohn Soft Plastic Swimbait was meticulously designed by Elite Series Angler John Crews, offering a great thumping...

Features: The all new LIVETARGET Unrigged 4.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: The all new LIVETARGET Unrigged 3.8 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: Geecrack Bellows Shad 3.8 Free Rig Kit has the bait and terminal tackle to rig the slimmer Bellows Shad for the productive Free Rig tech...

Features: The G-Ratt Baits Executioner 6 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...

Features: The all new G-Ratt Baits Executioner Top Hook Swimbaits offer incredible swimming action with ultra realistic details! Large 3D eyes and...

Features: Geecrack Bellows Gill 3.8 Inch Floating Free Rig Kit has the bait and terminal tackle to rig the Bellows Gill for the productive Free Ri...

Features: The HIDEUP Stagger Original 3.5 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective d...

Chatter your way to Big Bass! The Z-Man Jack Hammer Chatterbait & Strike King Rage Swimmer Combo is specially curated by our Discount Tackle S...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The all new LIVETARGET Unrigged 3.3 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Swimbait Box, specially curated to bring y...

Features: The Savage Gear 3D Real Trout Swimbait Soft Body Swimbait is a lure that serves ultra-realism with its hyper-realistic design. Based on ...

Features: The Z-Man HerculeZ are a new series of large, top hook soft body swimbaits! Exclusive curved paddle tail design for lifelike swimming ac...

The Strike King KVD Swim-N-Shiner 4 inch Paddle Tail Swimbait  is Kevin VanDam's favorite "Perfect Plastic" product! Features the Coffee Scent tec...