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Top Brands
Soft Baits
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Strike King Rage Baby Luau Craw - 3 Inch
$7.99$6.79Features: The all new Strike King 3 Inch Baby Rage Luau Craw is designed to offer a unique finesse presentation for highly pressured fish! Built w...
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Berkley Gulp! 4 Inch Scented Minnow 8 pack
$8.99$8.09Features: The Berkley Gulp! 4 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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Berkley PowerBait Chop Block - 10 Inch
$29.99$26.99Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Megabass Sling Shad Fluke - 5 Inch
$9.99Features: Ultimate Finesse Fluke-Style Bait: The SLING SHAD is a precision-engineered soft bait designed for pressured waters, delivering lifelike ...
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Zoom Shimmer Shad - 4 Inch
$4.89Features: The Zoom Shimmer Shad 4 Inch offers a new shimmering light on the traditional shad that excels and outperforms competition in many diffe...
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HIDEUP Coike Shrimp - 2.5 Inch
$17.49$15.74Features: The HIDEUP Coike 2.5 Inch Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure to fo...
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Berkley PowerBait Power Switch
from $8.99from $8.09Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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Mr. Crappie Crappie Cutter Soft Plastic -1.5 Inch
$4.49$3.82Features: The all new Mr. Crappie Crappie Cutter Soft Plastic Grub is a fantastic new Crappie bait engineered for success! Measuring in at 1.5 inch...
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Xzone Ned Zone 3 inch Ned Rig Stickworm 8 pack
$4.99$4.24Features: The Xzone Ned Zone is a 3 inch Ned rig stickworm for finesse bass fishing. Straight, ribbed body with a bulbous tail section that floats...
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Great Lakes Finesse Hover Minnow - 3.25 Inch
$6.99$6.29Features: The all new Great Lakes Finesse 3.25 Inch Hover Minnow is a Jig Trailer designed to behave like a jerkbait with spiraling and darting act...
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Geecrack SAF Stick - 5 Inch
$9.99Features: The Geecrack SAF Stick is a high-performance soft stickbait designed to entice fish even in tough conditions with its irresistible SAF (s...
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Berkley Gulp! Saltwater Turbo Shrimp - 4 Inch
$8.99$8.09Features: The all new Berkley Gulp! Saltwater 4 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...
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Strike King ElazTech Super Finesse Worm
$6.99$5.94*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Z-Man Pop FrogZ 4 inch Soft Plastic Popper Frog 4 pack
$5.49$4.67Features: Z-Man Pop FrogZ are 4 inch soft plastic popping frogs. 10X Tough ElaZtech construction creates the most durable frog on the market. St...
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Megabass Spark Shad Swimbait 3 inch Paddle Tail Swimbait 6 pack
from $7.99The Megabass Spark Shad features an incredibly lifelike profile, complete with anatomically correct fins that also help stabilize the bait and keep...
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Strike King Rage Baby Bug 3 inch Soft Plastic Creature 9 pack
$7.99$6.79Features: The Strike Rage Baby Bug is a 3 inch soft plastic creature bait designed to be a downsized version of the Rage Tail Structure Bug. Kille...
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Berkley PowerBait The Deal Soft Body Swimbait
$7.99$7.19Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish li...
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Berkley PowerBait MaxScent Meaty Chunk
$9.99$8.99Features: The Berkley PowerBait MaxScent Meaty Chunk is a great pork-rind shaped chunky jig trailer formulated with Berkley's PowerBait MaxScent s...
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Gary Yamamoto 4 Inch Double Tail Grub - 20 pack
$7.99$7.19Features: The Gary Yamamoto Double Tail Grub is a 4 inch soft plastic grub with twin rear appendages. Great swim jig, bladed vibrating jig, or sp...
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Z-Man Mulletron LT Fast Sink 4.5 Inch
$11.99$10.19Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and fluid swimming action that stands out as a pr...
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Z-Man StreakZ Curly TailZ 5 inch Soft Plastic Grub 4 pack
$5.99$5.09Features: The Z-Man StreakZ Curly TailZ are 5 inch soft plastic curly tail grubs. 10x Tough ElaZtech construction makes for extreme durability, ev...
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Zoom Super Speed Craw - 4 Inch
$6.49Features: The Zoom Super Speed Craw is a 4-inch soft bait designed to mimic a crawfish, ideal for attracting bass with its lifelike, aggressive ac...
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Great Lakes Finesse Drop Minnow - 3.25 Inch
$6.99$6.29Features: The all new 3.25 Inch Great Lakes Finesse Drop Minnow stands out as a versatile and highly effective bait for various fishing techniques...
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Strike King Redfish Magic Glass Minnow 4 inch ElazTech Paddle Tail Swimbait 5 pack
$5.99$5.09Features: The Strike King Redfish Magic Glass Minnow is a 4 inch soft paddle swimbait made from tough and buoyant ElazTech thermoplastic material....
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Z-Man Turbo CrawZ 4 inch Soft Plastic Craw 6 pack
from $4.99from $4.24Features: 10X Tough ElaZtech construction for extreme durability and industry leading fish-per-bait rating. Incredibly versatile - swim it, flip i...
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Zoom Baby Brush Craw Creature Bait - 4 Inch
$5.99Features: The Zoom Baby Brush Craw is a Soft Craw Bait designed to catch Big Bass cast after cast! It's innovative design takes inspiration from t...
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Mr. Crappie Teen-Zee Slabalicious - 15 Pack
$4.49$3.82Features: The all new Mr. Crappie Teen-Zee Slabalicious is a compact Crappie bait that delivers big results just like its bigger brother the Origin...
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YUM Forward Facing 3.25 Inch Sonar Minnow 10pk
$3.99Features: The YUM Forward Facing Sonar Minnow is a 3.25 inch soft plastic minnow. This collaboration between professional angler Jason Christie an...
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Rapala Crush City Mayor Swimbait - 3.5 Inch
$7.99$7.19Features: The Mayor™ is a versatile swimbait designed to target big bass, performing reliably in nearly any water or fishing condition all season l...
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Zoom Winged Fluke - 7.5 Inch
$8.49Features: The all new Zoom 7.5 Inch Winged Fluke is a modern twist on the classic Zoom Super Fluke design than anglers have loved for decades! Con...
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BaitFuel NanoSnak Panfish Plastic - 2 Inch
$3.79$3.22Features: The Nano Crappie Series 2" baits are crafted to attract and catch a variety of panfish with maximum efficiency in shallow or deep water....
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Gary Yamamoto Hinge Minnow - 7 Inch
$9.99$8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...
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Strike King KVD Caffeine Shad 4 inch Soft Jerkbait 8 pack
from $6.99from $5.94The Strike King KVD Caffeine Shad 4 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measures...
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Big Bite Baits 1 1/2 inch Crappie Tube
from $1.69Features: The Big Bite Baits Crappie Tube is small, 1 1/2 inch soft plastic tube. Designed for crappie and other panfish like bluegill and sunfish....
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Zoom Swimmin Super Fluke Jr. Paddle Tail Swimbait - 4 Inch
$6.49Features: The Zoom Super Fluke Paddle Tail is a 5-inch soft plastic baitfish imitator designed to deliver strong vibrations and realistic swimming...
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Mr. Crappie Scizzor Shad Soft Plastic - 10 pack
$4.49$3.82Features: The Strike King Mr. Crappie Scizzor is crappie and panfish soft bait created as part of Strike King's collaboration with Wally Marshall....
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BnR Tackle 8mm Soft Beads 15 pack
$6.99$5.94Features: BnR Tackle 8mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. Soft consistency ...
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Xzone Whiplash Shad 6 inch Soft Jerkbait 8 pack
$5.99$5.09Features: The Xzone Whiplash Shad is a 6 inch straight tail soft plastic jerkbait. Long, soft tail that delivers unparalleled tail swinging action ...
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Missile Baits Mini Magic Worm 4 Inch 16pk
$10.99$10.44Features: The Missile Baits Mini Magic Worm is a finesse straight worm collaboration between Missile Baits and Roboworm that has garnered signific...
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Bobby Garland Live Roam'r Minnow - 1.75 Inch
$3.99$3.39Features: The all new Bobby Garland Live Roam'r Minnow is a must have for Forward Facing Sonar Anglers hunting Monster Panfish! Constructed with Hi...
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Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits - 2.25 Inch
$5.99$5.39Features: The Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits are a Finesse Fisherman's Dream offering unique action and unrivaled Scent for ...
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Megabass Dark Sleeper Soft Body Swimbait - 2.4 Inch
$7.99Features: The Megabass Dark Sleeper 2.4 Inch Soft Body Swimbait is a Deep Running Goby Styled imitation that is perfect for a wide variety of tech...
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Lindy Fuzz-E-Grub Pre-Rigged Hair Tail Soft Grub 2 pack
$3.99$3.39Features: The Lindy Fuzz-E-Grub is a soft plastic grub with a hair tail pre-rigged on a small round lead head jig. Hair produces tons of underwater...
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Megabass Sleeper Gill
$12.99Features: The Megabass Sleeper Gill is a brand new, 3.2 inch, 3/4 oz soft bodied paddletail swimbait based on the Megabass Dark Sleeper and equippe...
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Keitech 3 inch Custom Leech 10 pack
$5.59The Keitech Custom Leech features a unique segmented body that produces a remarkable life-like action. You can rig it flat to mimic a leech or you ...
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Gary Yamamoto 5 Inch Kut Tail Worm - 10 Pack
$5.99$5.39Features: The Yamamoto Baits Kut Tail Worm 5 inch is a finesse Senko worm with a cut-shaped tail to give it extra action. Ideal for lunker largemo...
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Berkley PowerBait Gilly Soft Body Swimbait
$10.99$9.89Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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Bobby Garland Mo'Glo Baby Shad Glow-In-The-Dark 2 inch Soft Plastic 18 pack
$3.99$3.39Features: The Bobby Garland Mo'Glo Baby Shad 2 inch is THE soft plastic for freshwater crappie fishing. This crappie bait is ideal for low light a...
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