Soft Baits

Features: The NetBait B-Bug w/Baitfuel Infusion is a versatile bait, offering various fishing techniques from weightless presentations to Carolina...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The Rebel Soft Plastic Pond & Creek Kit is perfect for both beginners and seasoned anglers, offering a convenient, ready-to-fish set ...

Features: The Northland Tackle Mimic Minnow Shad is a game changer for highly pressured water that need something new and refreshing to attract at...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The all new Rebel Creek Creature Soft Plastic Creature Bait is finally here and is ready to give you the Micro Creature Bait Presentatio...

Features: The Lunkerhunt Prop Series Combo is a 3-piece assortment of Lunkerhunt's ICAST award-winning Prop Series hollow body topwater prop lures...

Features: The Missile Baits Twin Turbo Twin Tail is a 3 1/3 inch soft plastic grub bait. This versatile grub bait has tapered twin tails with stiff...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: Lunkerhunt River Worms are 2 inch soft plastic worms with a hyper-realistic look and action. Life-like curling action. Tapered tail end. ...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The BnR Tackle Soft Bead Great Lakes Pro Pack contains all the soft beads you need to effectively target steelhead around the Great Lakes...

Features: Lunkerhunt Lunker Sticks are 5 inch, Senko-style soft plastic stickbaits. Durable salt impregnated plastic that can survive multiple fish...

Features: The all new Great Lakes Finesse Drop Worm when put head to head with other similar worms, comes out on top in terms of action and effect...

Features: The Berkley PowerBait Swordtail Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Co...

Features: The Strike King Rage Toad is a 4 inch soft plastic frog/toad with Rage Flange appendages for legs. Small lip on the end of each leg caus...

Features: The Lunker Hunt Pre-Rigged Finesse Swimbait is a 3 inch ribbed-body soft plastic paddle tail swimbait pre-rigged on a 1/4 ounce mushroom...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The all new Strike King 2.75 Inch Rage Hawk is known for its super compact profile that makes a big appearance the second it hits the wa...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: The all new Bucca Weedless Baby Bull Shad Jointed Swimbait is here to change the way you fish around heavy vegetation all year long! With...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Strike King Shadalicious 3.5 Inch Paddletail Swimbait comes in packs of 6. The Shadalicious paddletail can be rigged on a jig head or...

Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

The Dry Creek Twin Tail Money Grubber is a salt impregnated soft plastic grub with a twin curl tail. Dry Creek is well known for their killer tourn...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: The NetBait Dagger is a new BaitFuel-infused bait that excels when you're punching! At 4.5 inches long with flappy wings and legs, the Da...

Features: The all new Rebel Creek Craw Soft Plastic Crawfish is finally here and is ready to give you the Micro Crafish Presentation you need to c...