Rapala Fishing Lures: Trusted Since 1936

Features: The all new Rapala Crush City Mooch Minnow seamlessly combines the best features of a Minnow and a Swimbait resulting in the new king of ...

Features: The all new Rapala Crush City 4.25 Inch Freeloader was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide...

Features: The all new Rapala Crush City 4 Inch Bronco Bug was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a ...

Features: The all new Rapala Crush City Mayor 3 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provid...

Features: The all new Rapala Crush City Mayor 2.5 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to prov...

Features: The all new Rapala Crush City 3 Inch Cleanup Craw was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide ...

Features: The all new Rapala Crush City Mayor 4 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provid...

Features: The all new Rapala Crush City Janitor Worm is a fearless worm ready to take on the toughest tasks your local stomping ground can throw it...

Features: The all new Rapala Crush City 3 Inch Ned BLT was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a uni...

Features: The all new Rapala Crush City Hedgehog Craw steps forward to tackle the challenge of finicky bass that want a craw but don't want the lar...

Features: The all new Rapala Crush City Pig Stick Stickbait invites hungry bass to come play ball with its seductive shimmy as it descends the wate...

Features: The all new Rapala Crush City Tournament Weigh Bag is your new best friend on tournament day! Trusted at the biggest fishing tournaments ...

Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...

Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...

Features: Hyper-Responsive Fork Tail - Quivers instantly and darts unpredictably with minimal input, perfectly mimicking a dying shad that big bass...

Features: The Mayor™ is a versatile swimbait designed to target big bass, performing reliably in nearly any water or fishing condition all season l...

Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...

Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...

Features: The Rapala Crush City Salted Ned Roll features a spade tail that mimics minnows or gobies, delivering subtle, lifelike swimming action fo...