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Top Brands
Primal Sale
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Rapala Crush City Mayor Swimbait - 2.5 Inch
Retail: $6.99Our Price: $5.59Features: The all new Rapala Crush City Mayor 2.5 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to prov...
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Rapala CountDown CD1 1 inch Balsa Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Rapala BX Brat 03 Square Bill Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
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Rapala Original Floater F03 Balsa Minnow
Retail: $10.49Our Price: $8.39Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Gary Yamamoto 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
Retail: $8.99Our Price: $7.19Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Z-Man Texas Eye TEXL Articulated Jigheads 2 pack
Retail: $6.99Our Price: $5.59Features: The Z-Man Texas Eye TEXL is a new upsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's larger ...
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Strike King 3X ElazTech Z-Too Soft Jerkbait - 5 Inch
Retail: $5.99Our Price: $4.79*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Strike King Rage Magnum Menace Grub 4 inch Soft Plastic Grub
Retail: $7.99Our Price: $6.39Features: The Strike King Rage Magnum Menace Grub is a 4 inch twin tail soft plastic grub with Strike King's patented Rage Tail flange built into ...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Z-Man ZWG Worm Hooks - 4 Pack
Retail: $6.99Our Price: $5.59Features: The all new Z-Man ZWG Worm Hook expands upon the standard that the ZWG Weighted Swimbait Hook started with its elite bait keeping abilit...
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Strike King Red Eyed Shad Lipless Crankbait - 3 Inch
from Retail: $9.99from $7.99Features: The 3 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredibl...
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Berkley PowerBait Power Swimmer Soft Plastic Paddle Tail Swimbait 6 pack
from Retail: $6.99from $5.59Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Rapala Shadow Rap Shad 09 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Strike King Rage Chunk Jig Trailer 7 pack
Retail: $7.99Our Price: $6.39Features: The Strike King Rage Chunk is a 2 1/2 inch soft plastic chunk jig trailer with Rage Tail appendages. Rage Tail has a lip on each appenda...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Strike King KVD Fat Baby Finesse 5 inch Soft Plastic Worm 8 pack
Retail: $7.49Our Price: $5.99Features: The Strike King KVD Fat Baby Finesse Worms are 5 inch soft plastic worms that have an oversized tail to allow for more action and drag i...
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Seaguar BasiX Fluorocarbon Line 200 yards
from Retail: $12.40from $9.30Features: Seaguar BasiX Fluorocarbon Fishing Line is a new fishing line that matches the invisibility of fluoro with strength and abrasion resista...
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Rapala Ultra Light Minnow 04 Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
Retail: $10.99Our Price: $8.79Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Berkley Fusion19 Offset EWG Hook
Retail: $5.99Our Price: $4.79Features: The Berkley Fusion19 Offset EWG Hook is one of the most popular and versatile hooks for soft baits and covers a variety of bait types an...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
Retail: $26.99Our Price: $21.59Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Berkley PowerBait MaxScent Flux-Gill - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Strike King Pro Model Series 5 Deep Diving Crankbait
Retail: $8.99Our Price: $7.19Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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Yo-Zuri Mag Speed Sinking Minnow
from Retail: $15.99from $12.79Features: The Yo-Zuri Mag Speed Sinking Minnow is a fast sinking lure designed to maintain the desired depth throughout the entire retrieve! It co...
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NEW
Z-Man Chatterbait Jack Hammer Baby Jack - 1/2 oz
Retail: $19.99Our Price: $15.99Features: The all new Z-Man Chatterbait 1/2 oz Jack Hammer Baby Jack is finally here delivering you and your local waters a more bite sized offeri...
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Rapala Crush City Mayor Swimbait - 4 Inch
Retail: $7.99Our Price: $6.39Features: The all new Rapala Crush City Mayor 4 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provid...
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Rapala Crush City Mooch Minnow - 4.5 Inch
Retail: $7.99Our Price: $6.39Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...
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Gary Yamamoto 5 Inch D Shad Soft Plastic Jerkbait - 7 Pack
Retail: $5.99Our Price: $4.79Features: The Gary Yamamoto D-Shad is a 5 inch soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching acti...
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Berkley PowerBait 1 inch Honey Worm (55 per Jar)
Retail: $5.99Our Price: $4.79Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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Z-Man Original Chatterbait - 1/2 Oz.
Retail: $6.49Our Price: $5.19Features: The Z-Man Original ChatterBait is a 1/2 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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Strike King Squadron Swimbait Jighead
Retail: $5.99Our Price: $4.79Wide-Gap Hook Supremacy — The chemically sharpened black nickel point slices through tough mouths for instant hookups, making bass crush it on ev...
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VMC Crossover Ring Rigging Pliers
Retail: $19.99Our Price: $15.99Features: The VMC Crossover Pliers are a rigging tool designed for use with the new VMC Crossover Neko/Wacky rings. Makes both Neko and Wacky rigg...
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Rapala Scatter Rap Deep Husky Jerk
Retail: $9.99Our Price: $7.99The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Z-Man Project Z Weedless ChatterBait 1/2 oz.
Retail: $10.99Our Price: $8.79The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless Chatterbait features a new head shap...
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Rapala Original Floater F05 Balsa Minnow
Retail: $10.49Our Price: $8.39Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Strike King Speckled Trout Magic Pre-Rigged Underspin
Retail: $5.99Our Price: $4.79Features: The Strike King Speckled Trout Magic is an underspin jig with a Glass Minnow paddle tail swimbait pre-rigged on the back of the bait. Co...
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Yo-Zuri 3D Inshore Surface Minnow Wake Bait - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Surface Minnow is a shallow-water surface minnow designed for quick-starting action and effective fishing around ...
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Z-Man ST GrubZ
Retail: $5.49Our Price: $4.39Features: The Z-Man ST Grub is an upgraded version of the popular 2.5" GrubZ™ that has proven to be a staple in the United States and abroad for al...
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Strike King Chick Magnet Flat Sided Crankbait
Retail: $11.99Our Price: $9.59Features: The Strike King Chick Magnet Flat Sided Crankbait is a flat-sided crankbait. Designed with a thin body and circuit board lip to impart a...
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Z-Man Power Finesse ShroomZ Weedless Jigheads 3 pack
Retail: $6.99Our Price: $5.59Features: Adjustable, dual multi-strand wire weedguard for snag-free fishing Heavy-duty 3/0 black nickel needlepoint hooks Unique welded wire keep...
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Rapala Rippin' Rap 07 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Strike King Pro Model Coffee Tubes 3 1/2 inch Soft Plastic Tube 8 pack
Retail: $6.99Our Price: $5.59Features: Strike King Pro Model Coffee Tubes are 3 1/2 inch soft plastic tubes laced with Strike King's famous Coffee Scent. Scented using real c...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Gary Yamamoto Flappin' Hog Creature Bait
Retail: $7.99Our Price: $6.39Features: The Gary Yamamoto Flappin' Hog is a creature bait designed for pitching and flipping. With three types of appendages and redesigned flap...
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