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Top Brands
Primal Sale
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Strike King Redfish Magic Spinnerbait
Retail: $5.99Our Price: $4.79Features: The Strike King Redfish Magic Spinnerbait is a skirtless gold Colorado blade spinnerbait with a pre-rigged soft plastic paddle tail swim...
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Z-Man Scented Jerk ShadZ 3.5 inch Soft Plastic Jerkbait 5 pack
Retail: $5.99Our Price: $4.79Features: The Z-Man Scented Jerk ShadZ are 3.5 inch, super-lifelike, salt-impregnated soft jerkbaits! Mimics the appearance and action of a real s...
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Z-Man Chattershad Soft Plastic Trailer - 4.5 Inch
Retail: $5.49Our Price: $4.39Features: The all new Z-Man 4.5 Inch Chattershad Soft Plastic Trailer is purpose built for use behind the infamous Z-Man Chatterbait increasing yo...
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Strike King Rage Baby Menace 3 inch Soft Plastic Grub 9 pack
Retail: $7.99Our Price: $6.39Features: The Strike King Rage Baby Menace is a smaller, more compact version of the battle-proven Rage Menace Grub when you need a downsize for y...
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Yo-Zuri 3D Inshore Slow Sinking 2 3/4 inch Twitchbait
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Twitchbait 70 is a 2 3/4 inch, 1/4 ounce slow sinking lipless hard bait with excellent balance for quick starting ...
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NEW
Z-Man Chatterbait Jack Hammer Baby Jack - 1/4 oz
Retail: $19.99Our Price: $15.99Features: The all new Z-Man Chatterbait 1/4 oz Jack Hammer Baby Jack is finally here delivering you and your local waters a more bite sized offeri...
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Berkley Bullet Pop 60/70/80 Topwater Popper
Retail: $10.99Our Price: $8.79Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
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Rapala DT Series Crankbait DT8
Retail: $11.99Our Price: $9.59Features: The Rapala DT8 Series Crankbait is a fine-tuned 2 inch (3/8 oz) fishing lure that will dive to and swim with a hard side-to-side action a...
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Rapala DT Series Crankbait DT16
Retail: $11.99Our Price: $9.59Features: The Rapala DT16 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 16 feet deep. Extra thin polycarbonate li...
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Z-Man Trout Eye 1/8 oz. Jighead 3 pack
Retail: $5.99Our Price: $4.79Features: Z-Man Trout Eye Jigheads are 1/8 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wit...
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Rapala XRM-20 X-Rap Magnum Big Game Trolling Lure - 5.5 Inch
Retail: $28.99Our Price: $23.19Features: The Rapala X-Rap Magnum 20 is a 5 1/2 inch, 1 5/8 ounce big game tolling minnow slash bait that dives up to 20 feet unassisted. Run true...
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Yo-Zuri 3DB Deep Suspending Jerkbait 110mm - 4.25 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Suspending 90mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Con...
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Strike King Redfish Magic Saltwater Flats Jig Head 3 pack
Retail: $5.49Our Price: $4.39Features: The Strike King Saltwater Flats Jig Head is a boxing glove style swimbait jighead. 3D molded eyes and a dual barb baitkeeper to lock sof...
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Z-Man Gremlin - 4 Pack
Retail: $5.49Our Price: $4.39Features: The Z-Man Gremlin is an all-new offering from Z-Man designed by Z-Man's own Brian Latimer built to be a big bulky creature bait with man...
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Yo-Zuri 3DS Minnow Suspending Shallow Diving Rip Bait
from Retail: $8.99from $7.19Features: The Yo-Zuri 3DS Minnow is a tournament-grade hard bait that has an erratic darting motion. This suspending lure features the patented 3D...
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Berkley Flicker Shad Crankbait - 5/16 oz
Retail: $8.99Our Price: $7.19Features: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Gary Yamamoto 4 Inch Cowboy Soft Plastic Creature Bait - 7 Pack
Retail: $7.99Our Price: $6.39Features: The Gary Yamamoto Cowboy is a 4 inch, curly-appendage soft plastic creature bait. J-shaped legs produce a prominent kicking action, like...
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Z-Man Finesse ShroomZ Weedless Jigheads
Retail: $6.99Our Price: $5.59Features: The Z-Man Finesse ShroomZ Weedless are weedless versions of Z-Man's popular Ned rig jighead. Pairs perfectly with a variety of Z-Man fin...
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VMC Rugby Jig
Retail: $8.49Our Price: $6.79Features: The VMC Rugby Jig is a hybrid round/football head jig. Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael...
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Gary Yamamoto 3.75 Inch Shad Shape Worm Drop Shot Bait - 10 Pack
Retail: $5.99Our Price: $4.79Features: The Gary Yamamoto Shad Shape Worm is a 3.75 inch soft plastic drop shotting bait. Small baitfish/worm profile with a single tail appenda...
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Berkley Flicker Shad Shallow Crankbait
from Retail: $5.99from $4.79Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Z-Man Mag SwimZ 8 inch Paddle Tail Swimbait 3 pack
Retail: $12.99Our Price: $10.39Features: Z-Man Mag SwimZ are full-bodied, 8 inch swimbait ideal for targeting big bass, bull redfish, yellowtail, calico bass, muskie, pike, ba...
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Yo-Zuri Rattl'N Vibe 5/8 oz. Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri Rattl'n Vibe 65 is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Z-Man SwimmerZ 6 inch Paddle Tail Swimbait 3 pack
Retail: $7.99Our Price: $6.39Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 6 inch paddle tail swimbait with molded eyes and scales. One of the most bulletproof swimba...
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Berkley PowerBait Chop Block - 6 Inch
Retail: $15.99Our Price: $12.79Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Z-Man Llama TubeZ - 2 Inch
Retail: $5.99Our Price: $4.79Features: The all new Z-Man Llama TubeZ are Finally Here and was purpose built for Clear Water and the Toughest of Conditions! Constructed from th...
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Strike King KVD Ocho Soft Plastic Stickbait
from Retail: $6.99from $5.59Features: The Strike King KVD Ocho is a soft plastic stickbait with a unique 8-sided design. Made from the KVD Perfect Plastics special blend of m...
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Z-Man Pop FrogZ 4 inch Soft Plastic Popper Frog 4 pack
Retail: $5.49Our Price: $4.39Features: Z-Man Pop FrogZ are 4 inch soft plastic popping frogs. 10X Tough ElaZtech construction creates the most durable frog on the market. St...
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Gary Yamamoto Slinko Floating Ned Worm - 5.5 Inch
Retail: $7.99Our Price: $6.39Features: The Gary Yamamoto 5.5 Inch Slinko Ned Worm is the Ned Rig Refined Cousin of the Original and Legendary Senko that will take your present...
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River2Sea S-Waver 168 Hard Body Swimbait
Retail: $18.99Our Price: $15.19Features: The River2Sea S-Waver 168 is a 6 3/4 inch, 1 5/8 ounce hard body swimbait/glidebait. Swims with a Natural, gliding "S-Action" swimming m...
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Berkley Gulp! Alive! 1 inch Minnow 2.1 oz. Jar
Retail: $6.99Our Price: $5.59Features: The Berkley Gulp! Alive! Minnows have a natural presentation in action, scent, and taste. They come in a little jar of the good stuff--...
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Berkley Clickin Frittside Crankbait
Retail: $12.99Our Price: $10.39Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Z-Man Fuzzy Bugz 1.75 Inch - 4 Pack
Retail: $9.99Our Price: $7.99Features: The Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait delivering lifelike action to trigger strikes on Ned rigs, dropshots, wacky rigs, and...
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Berkley PowerBait CullShad 6 Inch
Retail: $12.99Our Price: $10.39Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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River2Sea Whopper Plopper 110 Topwater Prop Lure
Retail: $16.99Our Price: $13.59Features: The River2Sea Whopper Plopper 110 is a 4 1/3 inch, 1 ounce model of Larry Dahlberg's world-renowned topwater prop lure design. Prop tai...
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Berkley PowerBait The General Soft Stickbait
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait The General is a classic "Senko-style" soft stickbait laced with Berkley's proprietary PowerBait attractant. Class...
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Yo-Zuri Hydro Minnow LC Shallow Rip-Bait - 6.75 Inch
Retail: $13.99Our Price: $11.19Features: The Yo-Zuri Hydrow Minnow LC Shallow Rip-Bait 6.75 inch is so effective even the harshest of inshore conditions cant outdo its performan...
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Seaguar Gold Label Fluorocarbon Leader Wheel 25 Yards
from Retail: $19.75from $14.81Features: Seaguar Gold Label Fluorocarbon Leader Wheel 25 Yards is an exceptionally thin fishing leader that is as much as 23% thinner than other ...
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Berkley Swamp Lord Hollow Body Popping Frog
Retail: $10.99Our Price: $8.79Features: The Berkley Swamp Lord Hollow Body Popping Frog is a top-tier topwater popper designed for captivating action cast after cast in a smalle...
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Z-Man EZ TubeZ 4 inch Soft Plastic Tube 6 pack
Retail: $5.49Our Price: $4.39Features: The Z-Man EZ TubeZ are 4 inch soft plastic tubes made from Z-Man's proprietary 10X Tough ElaZtech material. 10X Tough ElaZtech construct...
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Z-Man Bait BinderZ
Retail:from $13.59*Note: Any baits, line, tools, and tackle seen in images for this product are for demonstration only and are NOT included with purchase.* Features:...
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Seaguar Blue Label Fluorocarbon Leader Wheel 25 Yards
from Retail: $14.75from $11.06Features: Seaguar Blue Label Fluorocarbon Leader in 25 Yard Wheels were developed using an exclusive, proprietary extrusion process with 100% Seag...
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Rapala Original Floater F07 Balsa Jerkbait
Retail: $10.99Our Price: $8.79Features: The Rapala Original Floater F07 is a classic 2 3/4 inch, 1/8 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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VMC Swimbait Jig Head
from Retail: $7.99from $6.39Features: The VMC Swimbait Jig is an "Ike Approved" swimbait jig head designed with "Ike" Iaconelli. Composed of a 1X-strong Hi Carbon Steel hook ...
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Strike King Tour Grade Tungsten Weights
from Retail: $8.99from $7.19Offering the performance Bassmaster Elite Series veteran pros Kevin Van Dam and Shaw Grigsby need to compete at the highest levels of professional ...
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Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 3.5 Inch
Retail: $7.99Our Price: $6.39Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 3.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Rapala Rippin' Rap 06 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 06 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2 1/2-inch, 1/2 ounce bait ...
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Strike King Rage Baby Craw 3 inch Soft Plastic Craw 9 pack
Retail: $7.99Our Price: $6.39The Strike King Rage Baby Craw is a 3 inch version of the Rage Craw. Engineered like no other soft plastic, the claws move with super realistic act...
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