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Top Brands
Primal Sale
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Gary Yamamoto Double Tail Hula Grub - 5 Inch
Retail: $7.99Our Price: $6.39Features: The Gary Yamamoto Double Tail Hula Grub 5 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages on ...
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Z-Man Pop ShadZ 4 inch Soft Plastic Popper 3 pack
Retail: $6.99Our Price: $5.59Constructed of high quality ElazTech material that floats and is 10X's tougher, The Z-Man Pop ShadZ are the first of its kind soft plastic popper! ...
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Z-Man Trout Eye 3/16 oz. Jighead 3 pack
Retail: $5.99Our Price: $4.79Features: Z-Man Trout Eye Jigheads are 3/16 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wi...
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Strike King Mini-King 1/8 oz. Spinnerbait
Retail: $3.99Our Price: $3.19The Strike King Mini-King is a small, 1/8 ounce spinnerbait perfect for light and ultra-light rods! Designed for catching smaller fish like juveni...
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Berkley PowerBait PowerStinger Bladed Jig Trailer
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile an...
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Strike King Pro Model Series 5XD Deep Diving Crankbait - 5/8 oz
Retail: $9.99Our Price: $7.99Features: The Strike King Pro Model Series 5XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Rapala BX Brat 06 Square Bill Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala BX Brat 06 Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 6 feet. Delivers hard flash and wild-t...
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Berkley Flicker Shad Crankbait - 3/16 oz
Retail: $8.99Our Price: $7.19Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
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Z-Man Micro WormZ Soft Plastic Worm - 8 Pack
Retail: $4.99Our Price: $3.99Features: The All New Z-Man Micro WormZ Soft Plastic Worm is so hot its hard to touch, which is hard to not do when its made from the legendary El...
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Storm Original Wiggle Wart 05 Crankbaits
Retail: $8.49Our Price: $6.79Features: The Storm Wiggle Wart is a classic 2 inch, 3/8 ounce tight wiggling crankbait that can be cast or trolled in the 7 to 12 foot depth ran...
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VMC "Ike Approved" Wacky Weedless Hook
Retail: $6.49Our Price: $5.19Features: The VMC Wacky Weedless Hook is a light wire finesse hook for wacky rigging soft plastics. Wire weedguard that lays into the hook to keep...
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Berkley Powerbait Nessie Soft Plastic Glide Bait
from Retail: $10.99from $8.79Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...
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Strike King Tour Grade Swim Jig
Retail: $5.99Our Price: $4.79Features: The Strike King Tour Grade Swim Jig is a standard swim jig built with quality components to ensure it is tournament ready. Streamlined, ...
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Strike King Tour Grade Double Willow Spinnerbait
Retail: $10.99Our Price: $8.79Features: The Strike King Tour Grade Double Willow Spinnerbait is the newest member of Strike King's wire bass fishing spinnerbaits. Brand new sup...
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VMC Weedless Neko Hook Black Nickel 5 pack
Retail: $6.99Our Price: $5.59Features: The VMC Neko Hook is designed specifically by "Ike" Iaconelli for Neko-rigging in snaggy cover. Forged with a 3-degree offset for improv...
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VMC Hybrid Swimbait Jig
Retail: $5.99Our Price: $4.79Features: The VMC Hybrid Swimbait Jig is a swimbait jighead that utilizes a wider gap and hybrid bend to improve hook sets and bolster overall hoo...
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Strike King KVD 300D Series Deep Diving Jerkbait - 4.75 Inch
Retail: $12.99Our Price: $10.39Features: The KVD 300D Series Deep Jerkbait is a 4 3/4 inch jerkbait that weighs 3/5 ounce and dives to 11 feet Has the perfect combination of rol...
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Z-Man Floating WormZ 7 inch Trout Worm
Retail: $5.49Our Price: $4.39Features: The Z-Man Floating WormZ Trout Worm is a 7 inch floating soft plastic worm. 10X Tough ElaZtech construction for maximum buoyancy and dur...
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Berkley Gulp! Saltwater Grub - 6 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley Gulp! 6 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...
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VMC Crankbait Snap
Retail: $4.99Our Price: $3.99Features: The VMC Crankbait Snap is perfect for pairing with crankbaits (aka plugs). This snap is made from double stainless steel with a black ni...
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Gary Yamamoto 4 Inch Single Tail Grub - 20 pack
Retail: $7.99Our Price: $6.39Features: The Gary Yamamoto Single Tail Grub is a classic, 4 inch soft plastic curl tail grub. Extremely versatile. A versatile angler is a good ...
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Z-Man TRD SpinZ Tail Spinners 3 pack
Retail: $5.99Our Price: $4.79Features: The Z-Man TRD SpinZ Tail Spinners is a soft plastic add-on blade to add some flash to your ElaZtech baits. Molded plastic dual-prong kee...
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Z-Man TRD FattyZ Ned Worm - 3.25 Inch
Retail: $5.49Our Price: $4.39Features: The all new Z-Man TRD FattyZ Ned Worm is here to take your NED Rigs to the next level this fishing season! Constructed from the Legendar...
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Berkley Fusion19 Swimbait Jig Heads - 3 Pack
from Retail: $7.99from $6.39Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
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Z-Man Project Z ChatterBait 3/8 oz.
Retail: $9.99Our Price: $7.99Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elec...
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Strike King Tumbleweed Salted Dice - 4 Pack
Retail: $10.99Our Price: $8.79Features: The all new Strike King Tumbleweed Salted Dice is the latest addition to the Growing "Fuzzy Dice" Craze that has taken angler and fish b...
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Berkley Money Badger Deep Diving Trolling Plug / Crankbait
from Retail: $9.99from $7.99Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Z-Man Power Finesse ShroomZ Jigheads 3 pack
Retail: $5.99Our Price: $4.79Features: The Z-Man Power Finesse ShroomZ is a beefed up version of the Finesse ShroomZ that better handles larger baits and bigger fish. Heavy d...
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Z-Man Texas Eye Finesse Articulated Jigheads 3 pack
Retail: $7.49Our Price: $5.99Features: The Z-Man Texas Eye Finesse is a new downsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's sm...
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Z-Man StreakZ XL 8 inch Soft Jerkbait 2 pack
Retail: $5.99Our Price: $4.79Features: The Z-Man StreakZ XL Soft Jerkbait are 8 inch, oversized soft plastic jerkbaits. 10X Tough ElaZtech® construction for extreme durability...
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Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 2.5 Inch
Retail: $10.99Our Price: $8.79Features: The 2.5 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for...
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VMC Hot Skirt Glow Jig 2 pack
Retail: $5.99Our Price: $4.79Features: The VMC Hot Skirt Glow Jig is a 2 pack of synthetic hair jigs. Made with glow-in-the-dark skirts and Flashabou fibers. Jig is built arou...
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Z-Man Striper Eye Jigheads 2 pack
Retail: $5.99Our Price: $4.79The Z-Man Striper Eye Jigheads feature an oversized 3D eye to present a more prominent target for gamefish, as well as a heavy duty 6/0 Mustad Ultr...
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Berkley Money Badger Trolling Plug / Crankbait
from Retail: $8.99from $7.19Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Strike King KVD 300 Series Suspending Medium Diving Jerkbait - 4.75 Inch
Retail: $12.99Our Price: $10.39Features: The Strike King KVD 300 Jerkbait is a 4 3/4 inch suspending medium diving jerkbait that weighs a 1/2 ounce. Extremely wide and erratic s...
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Yo-Zuri 3DB Popper 3 inch Topwater Popper
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Popper has a double-cupped mouth for maximum water and sound displacement. This 3-inch and 3/8-ounce bait combines Inter...
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Strike King KVD Caffeine Shad 5 inch Soft Jerkbait 8 pack
Retail: $7.49Our Price: $5.99The Strike King KVD Caffeine Shad 5 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measure...
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Strike King KVD Blade Minnow 4 1/2 inch Swim Jig Trailer 8 pack
Retail: $7.49Our Price: $5.99Features: The Strike King Blade Minnow is a 4 1/2 inch soft plastic jerkbait. Specifically designed to be used as a bladed swim jig (aka ChatterBa...
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Berkley PowerBait 3 inch Floating Mice Tails 13 pack
Retail: $5.99Our Price: $4.79Features: The Berkley PowerBait Floating Mice Tails are a 3 inch artificial bait that combines salmon egg and trout worm into one incredible bait....
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Strike King Tour Grade Football Jig
Retail: $5.99Our Price: $4.79Features: The Strike King Tour Grade Football Jig is the ultimate football casting jig for targeting bass on the botton. Wide football-shaped head...
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Strike King KVD Square Bill 2.5 Silent Crankbait
from Retail: $8.99from $7.19Features: The KVD Square Bill 2.5 Silent Crankbait is a 2 3/4 inch, 5/8 ounce squarebill crank. Running depth of 3 to 6 feet. Designed to the spec...
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VMC 7237 InLine Single Hook 1X Coastal Black
Retail: $3.99Our Price: $3.19Features: The VMC InLine Single Hook 1X Coastal Black is is micro-thin inline hook, made specifically to withstand the harsh conditions of saltwat...
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Z-Man SlingbladeZ Willow Colorado Spinnerbait
Retail: $9.99Our Price: $7.99Features: The Z-Man SlingbladeZ Willow Colorado Spinnerbait is a tournament-grade spinnerbait designed by the legendary Luke Clausen. Built with l...
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Berkley PowerBait MaxScent Hit Worm Soft Plastic Finesse Worm
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
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Z-Man Football NedZ Jigheads 3 pack
Retail: $6.49Our Price: $5.19Features: Z-Man Football NedZ are a new line of football-shaped Ned rig lead jig heads. Designed for fishing deeper, rocky bottom lakes and rivers...
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Z-Man Finesse FrogZ 2 3/4 inch Soft Plastic Frog 4 pack
Retail: $5.49Our Price: $4.39Features: Compact design is ideal when conditions dictate a smaller profile topwater presentation. Twin paddle feet create attention-getting, bubb...
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Z-Man DarterZ 6 inch Segmented Soft Jerkbait 5 pack
Retail:Our Price: $5.19Features: Z-Man DarterZ are 6 inch segmented soft jerkbaits. Designed by veteran inshore saltwater angler Captain C.A. Richardson to mimic slender ...
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Rapala Crush City 3 Inch Ned BLT - 10 Pack
Retail: $6.99Our Price: $5.59Features: The all new Rapala Crush City 3 Inch Ned BLT was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a uni...
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