Primal Sale

Features: The all new Berkley Gulp! 4 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...

Features: The Discount Tackle Sunset Bass Snapback hat is a modern trucker shape with the new Discount Tackle Sunset Bass-style logo as well as th...

Features: The Yamamoto Baits Pro Senko is a classic Gary Yamamoto designed senko with a thicker head area for jig heads, swim jigs and shaky heads....

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: Seaguar Blue Label Fluorocarbon Big Game Leader Coil is a heavy-duty fluorocarbon leader material with extreme tensile strength. Perfect...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The all new Berkley Gulp! Saltwater 3 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 80mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...

Features: The Yo-Zuri SuperBraid Blue Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notch...

Features: The Storm WildEye Live Herring Soft Swimbait is a 4 pack of 5 inch herring-imitating soft body swimbaits. Incredibly life-like swimming ...

Features: The Rapala Rain Jacket is a grey and red foul-weather fishing jacket. Combines the latest in outerwear technology with premium component...

Features: Retro-Inspired Fishing Cap - A relaxed, unstructured snapback hat designed for comfort, style, and glare reduction, perfect for anglers a...

Features: The all new Berkley Forward Finesse Braid in the Flame Green Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibil...

Features: The all new Strike King Tour Grade Hair Jig is a type of lure that has been popular in the Cold Norther Waters for decades but with the a...

Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...

Features: Do you want to represent your favorite Tackle Shop in style? Say no more as DT has you covered with our brand new Discount Tackle Large ...

Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Rapala Retractable Lanyard is a retractable lanyard for attaching fishing tools and accessories for convenient access. Versatile and ...

Features: The Z-Man Mulletron Line Through Fast Sinking 4.5 Inch Swimbait is an innovative Swimbait designed for saltwater gamefish with exception...

Features: The VMC Moon Fly Jig is designed to attract crappie, perch, and panfish, combining visibility-enhancing features and lifelike motion to t...

Features: The VMC 7199 Octopus Bait Hooks Black Nickel is an offset bait hook with a turned-up eye. Features offset design with turned up eye and c...

Features: The Berkley PowerBait Mayfly Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Const...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The Yo-Zuri SuperBraid White Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...

*Note: Lure and Key Ring colors in this kit may vary from those shown in image.* Features: The Rapala Ultra-Lite Kit is a 4-piece variety pack of ...

Features: The all new Yo-Zuri SuperBraid 9 White Filler Spools are Ultra High-Performance Braided Line that improves upon the already Established ...

Features: The Yo-Zuri SuperBraid Dark Green Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...

Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...

Features: The Yo-Zuri Crystal Minnow 110mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...

Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...

Seaguar Threadlock Braided Line is an ultra-strong, 16 strand hollow cord big game saltwater fishing braid. This high performance braid features 16...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: The Yo-Zuri SuperBraid 5 Color Braided Line 330 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-no...

Features: VMC 7269TTI TechSet Tandem Heavy-Duty Assist Hooks are dual saltwater jigging assist hooks with VMC's TechSet technical locking curve. T...

Features: The Sufix 832 Advanced Superline Braided Line in High-Vis Yellow 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced...

Features: The all new Strike King KVD Elite 4 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin VanD...