Primal Sale

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The all new Yo-Zuri Ultra Metal Squid Jig 85mm is finally here in the North American Market and is ready to take the waters by storm! In...

Features: The Sufix 832 Advanced Superline Braided Line in High-Vis Yellow 150 Yard Standard Spools are the Strongest, most Durable, and most Adva...

Features: The all new Z-Man Camo Bass Trucker Hat is a stylistic choice with a classic fit that highlights any head! Show your love for Z-Man with ...

Features: The all new Strike King 5XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The Strike King Crackin' Tube Jighead is a solid offering from the pros at Strike King that gives your Tube Bait fishing the upper hand! ...

Features: The all-new Gary Yamamoto 3.5 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in ...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The Strike King Contra Monofilament 330 Yards Clear is spool of Strike King's new Contra Monofilament fishing line. Features incredible...

Features: The Yo-Zuri SuperBraid High-Vis Yellow Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensurin...

Features: Elevate your fishing style with the Discount Tackle 511 Patch Flat Bill Trucker Hat, a modern classic that blends rugged comfort with a ...

Features: Versatile Curly Tail Bait - Lifelike fish-shaped grub with a fat minnow body and curly tail, delivering natural swimming action for fresh...

Features: Designed to keep your sunglasses on your head even during the most aggressive of fights, the Berkley Sunglasses Strap/Retainer is just wh...

Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...

Features: The all new Strike King Evader 90 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The all new Strike King Tour Grade Flurospin Underspin Jighead was designed in collaboration with Reel Method Angling in Ontario Canada t...

Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 4.25 Inch is a new offering from the Yamamoto lineup of baits that has been p...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The River2Sea Big Mistake 160 is a massive, 6 3/8 inch topwater bait that makes a lot of noise. Designed by Chris Lane, the Big Mistake ...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...

Features: The River2Sea 4X EWG Treble Hooks are the super strong OEM wide gap, black nickel trebles that come stock on River2Sea's famous Whopper ...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: Berkley Gulp! 1/4 Corn has outfished real corn in head-to-head tests! Features Gulp! proprietary extreme scent dispersion with lifelike...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley Gulp! 8 Inch Saltwater Grub is a MONSTER that draws in big bites from the biggest of fish you will find in your coastal wate...

Features: Allows easy access to tools right under your seat. Sheath holds both pliers and scissors securely with Velcro strap. The Tool Combo Shea...

Features: The all new Strike King Tour Grade Barrel Swivels are designed to be ultra versatile and built for every occasion! Designed to help reduc...

Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...

Features: The VMC Dough Bait O'Shaughnessy Treble Hooks comes in a 5-pack and has a spring to hold your dough bait on the hook. Sharp cutting point...

Features: The Z-Man ElaZtech Swimmin' Trout Trick is a Paddle Tail Swimbait version of the Trout Trick soft jerkbait. Its 10x tough ElaZtech const...

Features: The Sufix 832 Advanced Superline Braided Line in Coastal Camo 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced Th...

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...

Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...

Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into maste...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Yamamoto Shinobi Grub is a versatile 3.5" double-tail grub designed for serious anglers, effective across a wide range of fishing tec...