Primal Sale

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: Designed to keep your sunglasses on your head even during the most aggressive of fights, the Berkley Sunglasses Strap/Retainer is just wh...

Sufix ProMix is a perfectly balanced, low memory line that offers high knot strength and smooth casting. It's perfect balance of performance proper...

Features: The Rapala Giant Lure Replica come in at a substantial 29 inches (74 cm) in length, this "lure" is not designed for fishing but rather as...

Features: The Z-Man SpeckZ Logo TeeZ are short sleeve t-shirts that feature a screen-printed Z-Man logo and speckled sea trout on the chest. Made f...

Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: Elevate your fishing style with the Discount Tackle 511 Patch Flat Bill Trucker Hat, a modern classic that blends rugged comfort with a ...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Sufix 832 Advanced Superline Braided Line in Coastal Camo 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced Th...

Features: The Strike King Crackin' Tube Jighead is a solid offering from the pros at Strike King that gives your Tube Bait fishing the upper hand! ...

Features: The Strike King Contra Monofilament 330 Yards Clear is spool of Strike King's new Contra Monofilament fishing line. Features incredible...

Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...

Features: The Yo-Zuri SuperBraid White Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...

Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: Retro-Inspired Fishing Cap - A relaxed, unstructured snapback hat designed for comfort, style, and glare reduction, perfect for anglers a...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 80mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...

Features: The VMC Moon Fly Jig is designed to attract crappie, perch, and panfish, combining visibility-enhancing features and lifelike motion to t...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The Yo-Zuri SuperBraid Blue Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notch...

Features: The all new Strike King Evader 90 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Yo-Zuri Crystal Minnow 110mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...

Features: The VMC Dough Bait O'Shaughnessy Treble Hooks comes in a 5-pack and has a spring to hold your dough bait on the hook. Sharp cutting point...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the soft plastics and jigheads you need to start fishing using the Midwestern fines...

Features: The all new Berkley Gulp! Saltwater 3 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The all new Yo-Zuri SuperBraid 9 White Filler Spools are Ultra High-Performance Braided Line that improves upon the already Established ...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...

Features: The Berkley PowerBait® Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into mast...

Features: The Z-Man Fishing TeeZ are premium t-shirts featuring a bold bass graphic and signature red Z-Man Logo on the back, with a clean Z-Man lo...

Features: The Yo-Zuri Egi Aurie-Q RS Sinking 50mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...