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Top Brands
Primal Sale
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Berkley PowerBait MaxScent Power Chunk 3 inch Trailer
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Power Chunk is the enhanced MaxScent version of the Berkley classic Power Chunk. This 3 inch jig trailer ...
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Strike King Bitsy Jerkbait
Retail: $6.99Our Price: $5.59Features: The all new Strike King Bitsy Jerkbait is a downsized version of the original KVD Jerkbaits crafted to excel in small ponds, creeks, and ...
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Berkley PowerBait The Champ Craw
Retail: $8.99Our Price: $7.19Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and r...
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Rapala Core Long Sleeve T-Shirt
Retail: $26.99Our Price: $21.59Features: The Rapala Core Long Sleeve T-Shirt is a Rapala logo long sleeve shirt. 100% polyester interlock with moisture-wicking. Performance fit ...
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Discount Tackle Classic Snapback Hat
Retail: $19.99Our Price: $14.99Features: The Discount Tackle Classic Snapback hat is a modern trucker shape with the classic Discount Tackle logo as well as the Rapala logo. The...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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Strike King Tour Grade Compact Double Willow Spinnerbait
Retail: $10.99Our Price: $8.79Features: One one end of the Strike King Tour Grade Compact Double Willow Spinnerbait, you have the Strike King Head, Hook and Skirt, and on the ot...
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Storm 360GT Rigged Searchbait 5 1/2 inch Swimbait 3 pack
Retail: $8.99Our Price: $7.19The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...
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Strike King SkipNBuzz Buzzbait
Retail: $9.99Our Price: $7.99Features: The Strike King SkipNBuzz Buzzbait is a buzzbait that comes with a Rage Swimmer and Rage Toad soft plastic baits for extra action. Comes ...
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Strike King KVD Popping Perch 5 1/4 inch Hollow Body Panfish
Retail: $12.99Our Price: $10.39The Strike King KVD Popping Perch is a 1/2 ounce, 5 1/4 inch (including skirt - body measures only 2 1/2 inches) topwater hollow body popper offeri...
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Seaguar JDM R18 Fluoro - 109 Yard Spool
from Retail: $30.25from $22.69Features: The JDM exclusive Seaguar R18 Fluorocarbon Line is a top of the line offering direct from Japan that is truly unmatched in its class! Kno...
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Rapala Twitchin' Rap 8 Twitchbait - 3.125 Inch
Retail: $12.99Our Price: $10.39Features: The all new Rapala Twitchin' Rap 8 Twitchbait is purpose built by Rapala for targeting highly pressured fish that re easily spooked! Cons...
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River2Sea Ish Monroe Bling Double Willow Spinnerbait 1/2 oz.
Retail: $8.49Our Price: $6.79Features: The River2Sea Bling is a spinnerbait designed by Ish Monroe, focusing on maximum vibration and spinning effectiveness at slow speeds! Av...
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VMC Finesse Football Jig - 4 Pack
Retail: $6.49Our Price: $5.19Features: The all new VMC Finesse Football Jig from the pros at VMC is specifically crafted to accommodate Finesse Soft Plastics and elevate their...
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Strike King Bitsy Crackin' Tube Jighead - 4 Pack
Retail: $5.99Our Price: $4.79Features: The Strike King Bitsy Crackin' Tube Head Jig is a high-performance Jig Head designed for serious anglers! Designed to fatten the head of ...
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Berkley Dime Size 15 Crankbait
Retail: $12.99Our Price: $10.39Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Berkley SquareBull 2 inch Shallow Squarebill Crankbait
Retail: $10.99Our Price: $8.79Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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Rapala Shad Rap Elite 75 Floating Crankbait - 3 Inch
Retail: $15.99Our Price: $12.79Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...
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Strike King Shadalicious 5 1/2 inch Paddle Tail Swimbait
Retail: $13.99Our Price: $11.19The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...
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Strike King Red Eyed Bitsy Shad - 1.5 Inch
Retail: $6.99Our Price: $5.59Features: The Strike King Red Eyed Bitsy Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredible...
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Strike King Squadron Weedless Swimbait Jighead
Retail: $5.99Our Price: $4.79Features: The Strike King Squadron Weedless Swimbait Jighead is a Weedless remix of the popular Squadron Swimbait Jighead. Comes with the perfect c...
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Strike King Tour Grade Tungsten Drop Shot Weights
from Retail: $10.99from $8.79Features: The Strike King Tour Grade Tungsten Drop Shot Weights are quality tungsten weights designed specifically for drop shot rigs. Designed to ...
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Berkley PowerBait Clatter Claw Pre-Rigged - 3.5 Inch
Retail: $10.99Our Price: $8.79Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...
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VMC Utility Jig
Retail: $5.49Our Price: $4.39Features: The all new VMC Utility Jig brings Anglers a true Workhorse Jig Designed to be a solid choice for any type of Jig Fishing enabling you to...
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Z-Man Shadtron Line Through Fast Sinking Swimbait - 6 Inch
Retail: $17.99Our Price: $14.39Features: The all new Z-Man Shadtron Line Through 6 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...
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Berkley Gulp! Saltwater Jerk Shad - 6 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley Gulp! Saltwater 6 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...
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Z-Man Shadtron Line Through Fast Sinking Swimbait - 4.5 Inch
Retail: $14.99Our Price: $11.99Features: The all new Z-Man Shadtron Line Through 4.5 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...
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Rapala Mini Split Ring Pliers
Retail:Our Price: $11.99The Rapala Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enoug...
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Yo-Zuri 3DR-X Deep Runner Crankbait 50mm - 2 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Deep Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish from the depths! Part of the 3DR-X ...
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Strike King Contra Braid - Hi-Vis Yellow
from Retail: $15.99from $12.79Features: The Strike King Contra Braid Hi-Vis Yellow is a new braided fishing line created from contra braid in a high-visibility color. Features...
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Strike King Tour Grade Bladed Titanium Umbrella Rig
Retail: $24.99Our Price: $19.99Features: The Strike King Tour Grade Bladed Titanium Umbrella Rig is a 5 arm umbrella rig (aka Alabama rig or A-rig). Five arms made from titanium...
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Berkley Gulp! Trout Dough Natural Garlic Scent 1.75 oz. Jar
Retail: $7.99Our Price: $6.39Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Strike King Tour Grade Tungsten Carolina Riggin' Weights
from Retail: $9.99from $7.99Features: The Strike King Tour Grade Tungsten Carolina Riggin' Weights are tungsten weights specially designed for Carolina rigs. Barrel-shaped wei...
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Strike King Tour Grade Tungsten Compact Swim Jig
from Retail: $7.99from $6.39Features: The all new Strike King Tour Grade Tungsten Compact Swim Jig is purpose built to deliver anglers Truly Lifelike Baitfish Movement in a co...
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Berkley Gulp! Saltwater Jerk Shad - 5 Inch
Retail: $8.99Our Price: $7.19Features: The Berkley Gulp! Saltwater 5 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...
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Berkley Gulp! 6 inch Scented Plastic Sandworm 10 pack
Retail: $9.99Our Price: $7.99Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Rapala Logo Hoodie
from Retail: $63.49from $50.79Features: The Rapala Hooded Sweatshirt is a Rapala logo hoodie. 100% polyester interlaced fleece with 260 gsm/92% Polyester/8% Spandex cuffs and h...
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Z-Man Shadtron Line Through Slow Sinking Swimbait - 6 Inch
Retail: $17.99Our Price: $14.39Features: The all new Z-Man Shadtron Line Through 6 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...
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Strike King Hardliner Flat Sided Crankbait - 2.5 Inch
Retail: $11.99Our Price: $9.59Features: The all new Strike King Hardliner Flat Sided Crankbait is an Ohmage to the Classic Balsa Wood Style Cranks of the 80's and 90's that were...
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Storm Suspenstrips 70 pack
Retail: $8.99Our Price: $7.19Storm Suspenstrips let you adjust the buoyancy of your lure to match your fishing conditions. Vary the action and weight, create a neutrally buoy...
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Strike King Contra Braid - Green
from Retail: $15.99from $12.79Features: The Strike King Contra Braid Green is the new braided fishing line from Strike King. Features incredible strength, durability, and high...
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Strike King Tour Grade Braid Green Braided Line
from Retail: $26.99from $21.59Features: Strike King Tour Grade Braid is a new line-up of moss green superbraid fishing line made from the high quality Japanese PE fiber. Develo...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 5 Inch
Retail: $8.99Our Price: $7.19Features: The Berkley PowerBait CullShad Un-Rigged 5 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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Seaguar Pounce Fluorocarbon Bass Leader - 25 Yard Spool
from Retail: $8.20from $6.15Features: The all new Seaguar Pounce Fluorocarbon Bass Leader is the new Pinnacle of Fluorocarbon Leader Material designed specially for Bass fishi...
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Gary Yamamoto Hinge Minnow - 6 Inch
Retail: $9.99Our Price: $7.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...
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Z-Man Diezel Kickerz 4.5 Inch - 3 Pack
Retail: $6.99Our Price: $5.59Features: Realistic soft plastic bait with a bulky baitfish profile and twin kicker tails that deliver lifelike action to attract redfish, tarpon, ...
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Strike King Rage Hawk Creature Bait - 2.75 Inch
Retail: $7.99Our Price: $6.39Features: The all new Strike King 2.75 Inch Rage Hawk is known for its super compact profile that makes a big appearance the second it hits the wa...
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Berkley Gulp! Saltwater Grub - 5 Inch
Retail: $8.99Our Price: $7.19Features: The Berkley Gulp! 5 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...
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