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Top Brands
Primal Sale
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Rapala RipStop Deep 09 Jerkbait
Retail: $12.99Our Price: $10.39Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...
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Gary Yamamoto 10 Inch Ichi Floating Worm - 6 Pack
Retail: $7.99Our Price: $6.39Features: The all-new 10 Inch Ichi Worm stands out among big worms, with its design and formula setting it apart from competitors! It's ribbed bod...
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Yo-Zuri 3DR-X Shallow Runner SR Crankbait 50mm - 2 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Shallow Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish! Part of the 3DR-X family of bai...
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VMC Tungsten Drop Shot Ball Weight
from Retail: $10.99from $8.79Curious about the bottom or just want to bring some of those deep down gamefish up to your boat? Try the VMC Tungsten Drop Shot Ball Weight. Design...
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Strike King Tour Grade Belly Blade Swimbait Underspin
Retail: $6.99Our Price: $5.59Features: The Strike King Tour Grade Belly Blade Bait gives flash and action to any soft swimbait. Weighted keel-type head and RPM Raz-R-Blade Wil...
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Berkley Fusion19 Shakey Head
Retail: $7.99Our Price: $6.39Features: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...
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Berkley Fusion19 Swimbait Hook
Retail: $5.99Our Price: $4.79Features: The Berkley Fusion19 Swimbait hooks come in sizes from 3/0 up to 7/0 Featuring Needle point with SlickSet Coating for easier penetration....
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VMC 7548BD Bladed Hybrid Treble Hook 1X Black Nickel 2 pack
Retail: $7.99Our Price: $6.39Features: The VMC 7548BD Bladed Hybrid Treble is a new variation of VMC's 7548 Hybrid Short Shank Treble Hook with a small silver Willow blade atta...
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Yo-Zuri Floating Magnum Minnow Jr. 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Seaguar Smackdown Braid 300 Yards Flash Green
Retail: $60.00Our Price: $45.00Features: Seaguar Smackdown Braid 300 Yards Flash Green delivers a super thin construction compared to other braids in its class. This fishing line...
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Rapala Shad Rap 3 1/8 inch Deep Diving Crankbait SR08
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that closely resembles baitfish found the world over. With a p...
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Berkley PowerBait MaxScent Flatnose Jerk Shad - 5 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...
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Yo-Zuri Mag Popper Topwater Popper 100mm - 4 Inch
Retail: $14.99Our Price: $11.99Features: The Yo-Zuri Mag Popper 100mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...
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Seaguar Fluoro Premier Leader Wheel 50 Yards
from Retail: $32.99from $24.74Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Fluoro Premier Leader is premium saltwater fishing leader mate...
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Berkley Gulp! 2 1/2 Inch Scented Minnow 18 Pack
Retail: $8.99Our Price: $7.19Features: The Berkley Gulp! 2 1/2 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-...
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Discount Tackle Logo Pullover Hoodie
Retail: $34.99Our Price: $26.24Features: The Discount Tackle Logo Pullover Hoodie is a fantastic way to show your love and support for your favorite brand! Designed with a Scree...
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Rapala Gold Miner 30 Trolling Plug - 4.75 Inch
Retail: $14.49Our Price: $11.59Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...
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Gary Yamamoto Fuzzy Nuki - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...
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Rapala Skitter V 5 1/4 inch Topwater Walker
from Retail: $14.49from $11.59Features: The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lu...
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Z-Man Structured Trucker Hat
Retail: $25.99Our Price: $20.79Features: The Z-Man Structured Trucker Hat is an embroidered logo cap. Quality structured trucker hat made by Richardson Cap. Adjustable rear clos...
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Rapala XRMAGS-17 X-Rap Magnum Stick Twitchbait - 6.75 Inch
Retail: $32.49Our Price: $25.99Features: The Rapala X-Rap Magnum Stick 17 is a fast-retrieve 6 3/4 inch, 3 1/8 oz saltwater cranking lure that swims in wide S-curves on the retri...
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River2Sea Bubble Popper 88 Topwater Popper
Retail: $10.99Our Price: $8.79Features: The River2Sea Bubble Popper 88 is a Topwater walking bait that you can walk and pop in both freshwater and saltwater. In addition to th...
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Storm Original Deep Wiggle Wart
Retail: $9.49Our Price: $7.59Features: The Storm Original Deep Wiggle Wart is a 2 inch (7/16 oz) deep diving crankbait--and when we say deep diving, we mean 10 to 20 feet deep!...
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Z-Man Bass Logo TeeZ Short Sleeve T-Shirt
Retail: $24.99Our Price: $19.99Features: The Z-Man Bass Logo TeeZ are short sleeve t-shirts that feature a screen-printed Z-Man logo and bass on the chest. Made from 52/48 cotton...
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Strike King Tour Grade Night 1/2 oz. Colorado Spinnerbait
Retail: $10.99Our Price: $8.79Features: The Strike King Tour Grade Night Spinnerbait is a 1/2 ounce Colorado blade spinnerbait Produces a big thump and bold silhouette that bass...
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Rapala Lip-Grip Cull Tags
Retail: $41.99Our Price: $33.59Features: The Rapala Lip-Grip Cull Tags are a non-puncturing fishing tournament culling kit. Non-penetrating fish friendly clips securely grip to ...
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Discount Tackle Logo T-Shirt
Retail: $19.99Our Price: $14.99Features: The Discount Tackle Logo T-Shirt is a fantastic way to show your love and support for your favorite brand! Designed with a Screen Printe...
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Berkley Deep Hit Stick 4.75 Inch
Retail: $11.99Our Price: $9.59Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Rapala High Contrast Digital Fish Scale
Retail: $56.99Our Price: $45.59Features: The Rapala High Contrast Digital Scale has reverse image LCD for high quality viewing. The scale display is clearly visible in direct su...
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Gary Yamamoto 10 Inch Oki Floating Worm - 6 Pack
Retail: $7.99Our Price: $6.39Features: Introducing the all new Gary Yamamoto 10 Inch Oki Floating Worm, inspired by the Japanese term "Oki" meaning long sword! This straight-t...
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River2Sea Spittin' Wa 55 Topwater Frog
Retail: $8.99Our Price: $7.19Features: River2Sea Spittin' Wa 55 Frog is a topwater frog with the design to have a 3 in 1 function: Spit, Chug and Walk. Spittin' Wa features a...
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Seaguar Smackdown Braid 300 Yards Stealth Gray
Retail: $60.00Our Price: $45.00Features: Seaguar Smackdown Braid 300 Yards Stealth Gray delivers a super thin 8-carrier construction braid that stands head and shoulders above ot...
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Strike King Hardliner 35 Flat Sided Crankbait - 1.4 Inch
Retail: $11.99Our Price: $9.59Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...
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Strike King Tour Grade Bottom Dweller Spinnerbait
Retail: $10.99Our Price: $8.79Features: The all new Strike King Tour Grade Bottom Dweller Spinnerbait is the perfect choice when targeting deep, bottom dwelling bass! Details is...
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River2Sea Diver Vibe Lipless Crankbait
from Retail: $9.99from $7.99Features: The River2Sea Diver Vibe is a unique lipless crankbait/blade hybrid that features a lead body encased in hard plastic. Adjustable action...
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Berkley Stunna 112 +1 Jerkbait - 4.4 Inch
Retail: $16.99Our Price: $13.59JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait 60mm - 2.375 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait from the Pro's at Yo-Zuri is designed to catch picky fish that prefer a more natural pro...
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Berkley PowerBait MaxScent D-Worm - 5.5 Inches
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...
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Strike King Final Copy Pre-Rigged Swimbait - 4.75 Inch
Retail: $12.99Our Price: $10.39Features: The all new Strike King 4.75 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fi...
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Strike King Tour Grade Braid Yellow Braided Line
from Retail: $26.99from $21.59Features: Strike King Tour Grade Braid is a new line-up of bright yellow superbraid fishing line made from high quality Japanese PE fiber. Develop...
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River2Sea Bubble Walker 128 Topwater Walker/Popper
Retail: $12.99Our Price: $10.39Features: The River2Sea Bubble Walker is a floating topwater bait that can walk as well as pop. Bubble Walker 128 has a feathered rear treble hook...
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VMC 7115 Techset Live Bait Hooks Black Nickel
from Retail: $5.49from $4.39Features: The VMC 7115 Techset Live Bait Hooks is a live bait hook with a Black Nickel Finish in an 8 pack and an economy size 25 pack. The VMC 711...
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VMC 7548 Hybrid Treble Hook Short 1X Black Nickel 4 pack
Retail: $4.49Our Price: $3.59Features: The VMC Hybrid Treble Hook Short 1X black nickel is a version of the VMC Hybrid Treble with a shorter shank. This 1X-strong hook is made...
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Strike King Homing Minnow Swimbait - 4 Inch
from Retail: $7.99from $6.39Features: The all new Strike King 4 Inch Homing Minnow is a simple yet deadly effective tool for live scoping angler to reach new levels of succes...
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Strike King Rattlin' Pro Model Jig
Retail: $4.99Our Price: $3.99Features: The Strike King Rattlin' Pro Model Jig is a bass casting jig with loud rattles designed by Denny Brauer. Loud sonic profile is impossibl...
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River2Sea Ish Monroe Bling Colorado Indiana Spinnerbait 1/2 oz.
Retail: $8.49Our Price: $6.79Features: The River2Sea Bling is a spinnerbait designed by Ish Monroe, focusing on maximum vibration and spinning effectiveness at slow speeds! Av...
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Sufix Advance Fluorocarbon Filler Spool 200 Yards
from Retail: $32.99from $26.39Features: Sufix Advance Fluorocarbon is high-performance fluorocarbon designed for use as either mainline or leader. Employs Sufix's proprietary "...
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Strike King KVD 3/8 oz. Colorado Willow Spinnerbait
Retail: $9.99Our Price: $7.99Features: The Strike King Finesse KVD Spinnerbait Colorado Willow is a 3/8 ounce wire spinnerbait developed in collaboration with Kevin VanDam (KVD...
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