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Top Brands
Primal Sale
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Strike King Rage Toad 4 inch Soft Plastic Frog 5 pack
Retail: $7.99Our Price: $6.39Features: The Strike King Rage Toad is a 4 inch soft plastic frog/toad with Rage Flange appendages for legs. Small lip on the end of each leg caus...
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Berkley Trilene XL Monofilament Fluorescent Clear/Blue Filler Spools 300-330 Yards
from Retail: $9.99from $7.99Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...
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VMC Neon Moon Eye Ultralight Jigheads
from Retail: $3.49from $2.79Features: The VMC Neon Moon Eye Ultralight Jigheads are round Jigheads featuring a large holographic flashy fish eye to drive fish nuts! Each Jigh...
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Rapala Countdown Elite CDE75 3 inch Slow Sinking Crankbait
Retail: $15.99Our Price: $12.79Features: The Rapala Countdown Elite CDE75 is a 3 inch slow-sinking crankbait. Runs optimally at about 4 feet deep. Baits made with the Rapala Coun...
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VMC Neko Hook Black Nickel 25 pack
Retail: $14.99Our Price: $11.99Features: The VMC Neko Hook black nickel was designed specifically by "Ike" Iaconelli for the finesse technique of Neko-Wacky rigging. Value Pack ...
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Z-Man FattyZ ElaZtech Worm - 6 Inch
Retail: $5.99Our Price: $4.79Features: The Z-Man FattyZ is a 6 inch soft plastic worm made with 10X Tough ElaZtech construction for amazing durability! Each worm is impregnat...
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VMC RedLine Series Weedless Wacky Neko Hooks
Retail: $10.99Our Price: $8.79Features: The VMC RedLine Series Weedless Wacky Neko Hooks are new, high-performance wacky neko hooks made with VMC's RedLine Technology and equipp...
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VMC Ringed Heavy Duty Wide Gap Black Nickel
from Retail: $5.49from $4.39Features: The VMC Ringed Heavy Duty Wide Gap Hook combines the proven performance of the VMC "Ike Approved" Heavy Duty Wide Gap Hook with a welded...
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Yo-Zuri Crystal 3D Minnow 6 1/2 inch Magnum Medium Diver
Retail: $19.99Our Price: $15.99Features: The Yo-Zuri Crystal 3D Minnow Magnum Floating Diver is a 6 1/2 inch, 1 1/2 ounce medium diving plug with a tight wiggle action. Internal...
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Berkley Stunna 112 +2 Jerkbait - 4.4 Inch
Retail: $16.99Our Price: $13.59Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...
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Rapala Crush City 5.25 Inch Freeloader - 5 Pack
Retail: $7.99Our Price: $6.39Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...
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Strike King Rage Baby Luau Craw - 3 Inch
Retail: $7.99Our Price: $6.39Features: The all new Strike King 3 Inch Baby Rage Luau Craw is designed to offer a unique finesse presentation for highly pressured fish! Built w...
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Berkley PowerBait MaxScent Lunch Worm 6 inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Lunch Worm is a 6 inch worm with a medium tail to create action during the retrieve. The all-new PowerBai...
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Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
Retail: $12.49Our Price: $9.99Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
Retail: $9.49Our Price: $7.59Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Seaguar Pink Label Fluorocarbon Leader Wheel 25 Yards
from Retail: $14.00from $10.50Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Pink Label Leader is one of the best saltwater fluorocarbon le...
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River2Sea Bubble Popper 65 Topwater Popper
Retail: $9.99Our Price: $7.99Features: The River2Sea Bubble Popper 65 is a Topwater walking bait that you can walk and pop in both freshwater and saltwater. In addition to the...
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Berkley Fusion19 Weedless Wide Gap Wacky Rig Hook
Retail: $7.99Our Price: $6.39Features: Berkley Fusion19 Weedless Wacky Wide Gap Hooks come in sizes from 1 to 3/0. Needle Point with SlickSet Coating to make hookup penetration...
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Z-Man Diezel Kickerz 3.25 Inch - 5 Pack
Retail: $6.99Our Price: $5.59Features: The DieZel KickerZ is a premium inshore soft bait designed to entice finicky species like tarpon, redfish, speckled trout, and snook with...
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River2Sea Opening Bell 170 Buzzbait
Retail: $12.99Our Price: $10.39Features: The River2Sea Opening Bell is an innovative new, one-of-a-kind design of Buzzbait featuring a spinning blade and clapper that hits the b...
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Yo-Zuri Mag Popper Topwater Popper 160mm - 6.25 Inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri Mag Popper 160mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...
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Strike King Hack Attack Fluorocarbon Flipping Jig
from Retail: $5.99from $4.79Features: The Strike King Hack Attack Fluorocarbon Flipping Jig is a flipping jig with a hook and head design optimized for fishing with fluorocar...
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Storm Original Thinfin 06 Shallow-Medium Diving Crankbait
Retail: $8.49Our Price: $6.79Features: Original 2 1/2 inch, 1/5 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, in...
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Sufix Elite Monofilament Hi-Vis Yellow 330 Yards
from Retail: $11.99from $9.59The Sufix Elite Monofilament Hi-Vis Yellow has unbeatable strength and easy handling. It has superior tensile and knot strength due to Micro Resin ...
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Rapala DT 12 Series Crankbait - 2.25 Inch
Retail: $11.99Our Price: $9.59Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...
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Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
Retail: $15.99Our Price: $12.79Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Storm WildEye Swim Shad 9 inch Paddle Tail Swimbait
Retail: $15.99Our Price: $12.79Features: The Storm WildEye Swim Shad Paddle Tail Swimbait is a large, 9 inch shad-imitating soft paddle tail swimbait. Shad baitfish profile. Holo...
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Rapala Rap-V Blade 05 Blade Bait Lipless/Crankbait Hybrid
Retail:Our Price: $8.79Features: The Rapala Rap-V 05 Blade Bait Lipless Hybrid is a new 2 inch (3/8 oz) lipless hybrid blade bait--the smaller, younger brother to the Rap...
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Rapala Retractable Hook Sharpener
Retail:Our Price: $9.19Features: Use the Rapala Retractable Hook Sharpener to keep hooks razor sharp. Features a fine grit aluminum oxide stone sharpener. Comes with a n...
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Berkley Stunna 100 Jerkbait - 3.94 Inch
Retail: $16.99Our Price: $13.59Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...
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Strike King Twin Tail Rage Menace 6 inch Soft Plastic Worm - 6 Pack
Retail: $7.99Our Price: $6.39Features: The Strike King Twin Tail Rage Menace 6 inch Soft Plastic Worm is a highly dynamic and explosive worm in the Strike King lineup, boasting...
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Z-Man Bad Azz Bass TeeZ Short Sleeve T-Shirt
Retail: $24.99Our Price: $19.99Features: Z-Man Bad Azz Bass TeeZ are short sleeve t-shirts. Old-school bass illustration screen-printed on the chest. Super light and comfy thanks...
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Berkley Stunna 100 +1 Jerkbait - 3.94 Inch
Retail: $16.99Our Price: $13.59Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Strike King Contra Fluorocarbon 200 Yards
from Retail: $15.99from $12.79Features: The Strike King Contra Fluorocarbon 200 Yards is Strike King's new fluorocarbon fishing line. Features incredible strength, invisibilit...
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Strike King Buzzbait 1/4 oz.
Retail: $5.99Our Price: $4.79Features: The Strike King Buzzbait is a simple, standard 1/4 ounce skirted buzzbait. Classic design and solid components. Excellent choice for cas...
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Strike King Sexy Bug Creature Bait - 3 Inch
Retail: $7.49Our Price: $5.99Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...
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Strike King The Double Take Buzzbait
Retail: $10.99Our Price: $8.79The Strike King The Double Take Buzzbait has twin counter-rotating blades that create extra lift, enable a slow retrieve and spray water outward fo...
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Yo-Zuri 3DR-X Topwater Popper 65mm - 2.625 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Topwater Popper is a loud and flashy must have topwater bait designed to pop its way to success! Part of the 3DR-X fami...
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Berkley PowerBait Drip Minnow - 3 Inch
Retail: $10.99Our Price: $8.79Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Berkley PowerBait Drip Minnow - 4 Inch
Retail: $10.99Our Price: $8.79Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Yo-Zuri 3DR-X Flat Heavy Sinking Minnow 80mm - 3.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the largest 80mm size is the perfect choice when hunting the biggest fish, because big fi...
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Rapala Deep Tail Dancer 07 Deep Diving Crankbait
Retail: $16.99Our Price: $13.59Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
Retail: $12.99Our Price: $10.39Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Berkley Shallow Money Badger Crankbait - 2.1 Inch
Retail: $10.99Our Price: $8.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 5 feet lure designed for maximum pe...
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Berkley PowerBait Agent-E Pre-Rigged Swimbait - 2 Pack
from Retail: $8.99from $7.19Features: The Berkley PowerBait Agent-E is a Weighted Bottom-Dwelling Swimbait that gets BIT! Constructed with an ultra-low center-of-gravity inte...
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Rapala Crush City Jerk 3.75" Soft Jerkbait - 7 Pack
Retail: $7.99Our Price: $6.39Features: Hyper-Responsive Fork Tail - Quivers instantly and darts unpredictably with minimal input, perfectly mimicking a dying shad that big bass...
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Strike King Tour Grade Weedless Ned Jig Head 3 pack
Retail: $6.99Our Price: $5.59Features: The Strike King Tour Grade Weedless Ned Jig Head is a flat-bottom Ned rig jighead with a wire weedguard. Designed to be paired with your ...
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River2Sea S-Waver 200 Hard Body Swimbait
Retail: $45.99Our Price: $36.79Features: The River2Sea S-Waver 200 is an 8 inch, 3 3/8 ounce hard body glide bait. Exhibits natural "S-Action" swimming motion roughly a foot bel...
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