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Top Brands
Primal Sale
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Seaguar AbrazX Fluorocarbon Fishing Line 1000 Yards
from Retail: $145.00from $108.75Seaguar's AbrazX castable fluorocarbon mainline is specially designed to be ultra-abrasion resistant, testing TWICE as resistant when compared to ...
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Rapala XR-04 X-Rap Shallow Diving Jerkbait - 1.5 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 04 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 1 1/2-inch ...
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Rapala J13 Jointed 5 1/4 inch Balsa Wood Minnow
Retail: $14.49Our Price: $11.59Features: The Rapala J13 Jointed Minnow is a 5 1/4 inch, 5/8 ounce broken-back minnow balsa wood hard bait. Classic Minnow Profile with Broken-Ba...
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Strike King Denny Brauer Baby Structure Jig - 3/8 oz
Retail: $6.99Our Price: $5.59Features: The Strike King Denny Brauer 3/8 oz Baby Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This ...
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Berkley PowerBait MaxScent Crud Craw - 4 Inch
Retail: $9.99Our Price: $7.99Features: The all new Berkley PowerBait MaxScent Crud Craw excels in the most challenging conditions when High Action, Scent Dispersion, and Taste ...
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CrushCity Salted NedRoll - 3.25 Inch
Retail: $6.99Our Price: $5.59Features: The Rapala Crush City Salted Ned Roll features a spade tail that mimics minnows or gobies, delivering subtle, lifelike swimming action f...
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Gary Yamamoto Mega Strike Attractant - 1 oz.
Retail: $16.99Our Price: $13.59Features: Gary Yamamoto Mega Strike Attractant is bass fishing scent attractant. Made for Gary Yamamoto by Mega Strike. Paste is made using advanc...
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Rapala Ott's Garage Deep Tiny 07 Crankbait - 2 1/4 Inch
Retail: $12.99Our Price: $10.39Features: The all new 2.25 inch Rapala Ott's Garage Deep Tiny 07 Crankbait has been meticulously designed by Bassmaster Classic Champion Ott Defoe ...
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Rapala Jigging Rap Magnum 07 Vertical Jig - 2 3/4 Inch
Retail: $12.49Our Price: $9.99Features: The all new Rapala Jigging Rap Magnum Vertical Jig is designed to trigger bigger bites making it the ideal choice for using a forward fac...
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Strike King Rage Lobster 4 1/2 inch Soft Plastic Craw 5 pack
Retail: $7.99Our Price: $6.39Features: The Strike King Rage Lobster is a 4 1/2 inch soft plastic craw with Rage Tail appendages. Oversized version of the Rage Craw. With the s...
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Berkley PowerBait Pre-Rigged Swim Shad Paddletail Swimbait
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...
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Yo-Zuri 3DB Floating Wake Prop Bait
from Retail: $12.99from $10.39Features: The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater w...
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Gary Yamamoto Double Tail Hula Grub - 2.5 Inch
Retail: $6.99Our Price: $5.59Features: The Gary Yamamoto Double Tail Hula Grub 2.5 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages o...
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Strike King KVD Magnum Dream Shot 5 inch Drop Shot Bait 8 pack
Retail: $7.49Our Price: $5.99The Strike King KVD Dream Shot 5 inch Drop Shot Baits 5 inch profile and unique shape mimics a fleeing baitfish, making it irresistible to predato...
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VMC Heavy Duty Swim Jig
Retail: $4.99Our Price: $3.99Features: The all new VMC Heavy Duty Swim Jig is here to take your Swim Jig game to a whole new level with its perfected design and quality materia...
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Rapala Floating Magnum FMAG18
Retail:Our Price: $21.19Features: The Rapala Floating Magnum is a 7 inch, 1 1/2 ounce oversized floating jerkbait. Perfect choice for catching virtually any moderate to la...
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Berkley Fusion19 Treble Hook
Retail: $7.99Our Price: $6.39Features: The Berkley Fusion19 Treble Hook is a lure replacement hook. Ultra-sharp needle points with extra durable round bend treble. Used on Berk...
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Storm 360GT Rigged Searchbait 4 1/2 inch Swimbait 3 pack
Retail: $7.99Our Price: $6.39The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...
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Rapala Snare 50 Lipless Crankbait - 2.25 Inch
Retail: $9.49Our Price: $7.59Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...
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Rapala Shad Rap 2 1/2 inch Medium Diving Crankbait SR06
from Retail: $10.49from $8.39Features: The Rapala Shad Rap SR06 is a 2 1/2 inch, 1/4 ounce medium diving crankbait that closely resembles baitfish found the world over. With a...
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Yo-Zuri 3DR-X Mid Runner MR Crankbait 50mm - 2 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Mid Running MR Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish suspended in the water column! Pa...
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River2Sea Opening Bell 130 Buzzbait
Retail: $12.99Our Price: $10.39Features: The River2Sea Opening Bell is an innovative new, one-of-a-kind design of Buzzbait featuring a spinning blade and clapper that hits the b...
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Strike King KVD Mega Dawg 6 inch Topwater Walker
Retail: $19.99Our Price: $15.99Features: The Strike King KVD Mega Dawg was designed with input from the legendary Kevin VanDam to create a tournament-grade oversized topwater wa...
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Gary Yamamoto Hinge Minnow - 5 Inch
Retail: $9.99Our Price: $7.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...
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Berkley Gulp! 1 inch Sand Crab Flea 12 pack
Retail: $8.99Our Price: $7.19Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...
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Rapala Super Line Scissors
Retail: $7.49Our Price: $5.99Rapala Super Line Scissors are designed with a sharp, serrated stainless steelcutting edge and oversized finger and thumb holes. These scissors act...
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Rapala PXR Jowler 127 Topwater Walker - 5 Inch
Retail: $23.99Our Price: $19.19Features: The all new Rapala PXR Jowler 127 is a premium Topwater Walker that is poised to level up your topwater game and increase your success on...
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Gary Yamamoto 7.75 Inch Kut Tail Worm - 5 Pack
Retail: $6.99Our Price: $5.59Size Quantity 7 3/4" (19 cm) 5 Pack Gary Yamamoto's Kut Tail Worm is ideal for lunker largemouth. They are similar to their now famous Sen...
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Berkley FluoroShield Fluorocarbon Line 300 Yards
from Retail: $10.99from $8.79Features: Berkley FluoroShield is Berkley's new Icast-award winning Fluorocarbon Line. FluoroShield features a co-polymer core with a fluorocarbon ...
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Berkley Dime Size 10 Crankbait
Retail: $12.99Our Price: $10.39Features: The Berkley Dime Size 10 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Berkley PowerBait MaxScent Kingtail Worm - 8 inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Kingtail is an 8 inch worm with an long curly tail, molded with Berkley's PowerBait MaxScent soft plastic...
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Yo-Zuri Super Braid Five Color - 660 Yard Spool
from Retail: $49.99from $39.99brFeatures: The Yo-Zuri SuperBraid 5 Color Braided Line 660 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...
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River2Sea Spittin' Wa 70 Topwater Frog
Retail: $9.99Our Price: $7.99Features: River2Sea Spittin' Wa 70 Frog is a topwater frog with the design to have a 3 in 1 function: Spit, Chug and Walk. Spittin' Wa features...
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Z-Man Original Chatterbait - 1/4 Oz.
Retail: $6.49Our Price: $5.19Features: The Z-Man Original ChatterBait is a 1/4 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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River2Sea Pro Tuned Rover 98 Topwater Walker
Retail: $11.99Our Price: $9.59Features: The River2Sea Pro Tuned Rover 98 is a 3 7/8 inch, 3/8 ounce topwater walking lure. Choppy, side-to-side slashing action produces vicious...
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Berkley PowerBait MaxScent Meaty Chunk
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Meaty Chunk is a great pork-rind shaped chunky jig trailer formulated with Berkley's PowerBait MaxScent s...
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VMC 5580 InLine Treble Hooks 1X 10 pack
Retail: $5.49Our Price: $4.39Features: The VMC InLine Treble 1X is a treble hook specially designed for crankbaits. This 1X-strong hook is made from Vanadium steel with Cone C...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
Retail: $12.99Our Price: $10.39The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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Yo-Zuri 3D Squirt Floating Squid Imitator 190mm - 7.5 Inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri 3D Squirt is a highly realistic hard bait that expertly imitates squid, featuring wide swimming action enhanced skirt materi...
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Berkley PowerBait Grass Pig Paddle Tail Swimbait
Retail: $6.79Our Price: $5.43Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...
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Rapala Digital Line Counter
Retail: $49.49Our Price: $39.59Features: The Rapala Digital Line Counter is a unique new electronic line counter that is compatible with both baitcasting and spinning tackle out...
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Rapala Deep Tail Dancer 09 Extra Deep Diving Crankbait
Retail: $16.99Our Price: $13.59Features: The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 20...
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Strike King Hybrid Hunter Shallow Crankbait
Retail: $11.99Our Price: $9.59Features: The all new Strike King Shallow Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degre...
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Berkley Fusion19 Weighted Wacky Head 5 pack
Retail: $7.99Our Price: $6.39Features: The Berkley® Fusion19™ Weighted Wacky Head Hook is a new offering from Berkley suitable for anglers of all levels, from beginners to exp...
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Berkley PowerBait MaxScent Lil' Trooper - 2.5 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Lil' Trooper is a ned-sized craw bait with subtle dancing claws for when the bite is tough or fish are pr...
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Berkley Flicker Shad Crankbait - 1/4 oz
Retail: $8.99Our Price: $7.19Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...
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VMC Tokyo Rig Finesse Neko 2 pack
Retail:Our Price: $5.19Features: The VMC Tokyo Rig Finesse Neko is the newest iteration of the VMC Tokyo Rig that features a VMC Finesse Neko Hook. Allows anglers to e...
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Strike King KVD Swim'N Caffeine Shad 5 inch Paddle Tail Swimbait 7 pack
Retail: $7.49Our Price: $5.99The Strike King KVD Swim'n Caffeine Shad is a 5-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...
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