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Top Brands
Primal Sale
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Storm Original Deep ThunderStick 4 3/8 inch Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $6.79Features: The Storm Original Deep ThunderStick 12 is a deep diving jerkbait/trolling minnow designed for targeting walleye holding deep. Design ba...
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Strike King KVD Swim'N Caffeine Shad 4 inch Paddle Tail Swimbait 7 pack
from Retail: $6.99from $5.59The Strike King KVD Swim'n Caffeine Shad is a 4-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...
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Gary Yamamoto Fuzzy Senko - 4 Inch
Retail: $9.99Our Price: $7.99Features: The Fuzzy Senko takes the legendary Senko stick bait design and enhances it with added action, offering a proven fish-catching profile wi...
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Berkley PowerBait Attractant 8 oz. Bottle
Retail: $9.99Our Price: $7.99Features: Berkley PowerBait Attractant is a proprietary blend of enzymes and essences designed to attract and hold fish to your bait or lure. Enha...
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Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 3 Inch
Retail: $12.99Our Price: $10.39Features: The 3 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for a...
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Storm Arashi Glide 7 1/2 inch Glide Bait
Retail: $46.49Our Price: $37.19Features: The Storm Arashi Glide is a 7 1/2 inch, 3 1/8 ounce glide bait-style single joint hard body swimbait developed by MLF Pro Angler Brandon...
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Berkley Power Blade Compact
Retail: $10.99Our Price: $8.79Features: The Berkley Power Blade Compact, designed in collaboration with professional angler Edwin Evers, reimagines the classic spinnerbait techn...
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Strike King Premium Plus Spinnerbait
Retail: $10.99Our Price: $8.79Features: The Strike King Premier Plus Spinnerbait is a wire spinnerbait with a skirted bait on the one end and a blade combination on the other. T...
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Gary Yamamoto Fuzzy Nut
Retail: $9.99Our Price: $7.99Features: The Yamamoto Fuzzy Nut is a compact 1.5" finesse bait designed to trigger strikes with its unique profile and lifelike movement, especial...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/3 oz
Retail: $8.99Our Price: $7.19Features: The Berkley Flicker Minnow 1/3 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Sufix 832 Advanced Superline Sunrise Braided Line - 300 Yard Filler Spool
from Retail: $40.99from $32.79Features: The Sufix 832 Advanced Superline Braided Line in Sunrise 300 Yard Filler Spools are the Strongest, most Durable, and most Advanced Thin ...
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Gary Yamamoto 4 Inch Double Tail Grub - 20 pack
Retail: $7.99Our Price: $6.39Features: The Gary Yamamoto Double Tail Grub is a 4 inch soft plastic grub with twin rear appendages. Great swim jig, bladed vibrating jig, or sp...
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Yo-Zuri Hybrid Hi-Vis Yellow 600 Yards
from Retail: $9.99from $7.99Features: Yo-Zuri's Hybrid Hi-Vis Yellow 600 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybrid ex...
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Strike King EZ-Rig Pre-Rigged Carolina Rig Weight w/ Bead 2 pack
Retail: $7.99Our Price: $6.39Features: The Strike King EZ-Rig is a 2 pack of pre-rigged weights for Carolina rigging. Pre-rigged system will save you loads of valuable fishing ...
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VMC Finesse Weedless Ned Rig Jighead 4 pack
Retail: $7.99Our Price: $6.39Features: The VMC Finesse Weedless Jig Head is the perfect jig when bass are under pressure and you're fishing through grassy, weedy cover. Light-...
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Strike King Hack Attack Heavy Cover Jig
Retail: $6.99Our Price: $5.59Features: The Strike King Hack Attack Heavy Cover Jig was designed by Bassmaster Eliste Series veteran Greg Hackney to be fished in the heaviest of...
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VMC Heavy Duty Black Nickel Swimbait Hook 4 pack
Retail: $5.49Our Price: $4.39Features: The VMC Heavy Duty Black Nickel Swimbait Hook is screw-lock swimbait hook designed for catching big fish with big swimbaits. Extra-sharp...
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Strike King Pro Model Series 6XD Deep Diving Hard Knock Crankbait - 1 oz
Retail: $10.99Our Price: $8.79Features: The Strike King Pro Model Series 6XD Deep Diving Hard Knock Crankbait revolutionizes the deep diving crankbait game with crazy action an...
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Strike King KVD Bull Worm 10 inch Soft Plastic Worm 5 pack
Retail: $7.49Our Price: $5.99Features: The Strike King Bull Worm is a 10 inch, oversized soft plastic straight tail worm. Sound-ribbed profile, a beveled tail, and a flat bott...
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Strike King Hack Attack Pad Perch 5 1/4 inch Hollow Body Panfish
Retail: $12.99Our Price: $10.39Features: The Strike King Hack Attack Pad Perch is a lifelike panfish imitator with a hollow body topwater presentation. Precisely tapered nose de...
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Storm Wiggle Wart MadFlash 05 Crankbait
Retail: $9.99Our Price: $7.99Features: The Storm Wiggle Wart MadFlash is an extra-flashy version of Storm's classic 2 inch Wiggle Wart crankbaits. Natural baitfish profile wit...
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Rapala Skitter Walk 11 Saltwater Topwater Walker
Retail: $13.99Our Price: $11.19Features: The Rapala SW Skitter Walk 11 Topwater is a 4 3/8 inch (5/8 oz) topwater walker for targeting saltwater gamefish. Performs "Walk-the-Dog...
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Berkley PowerBait Atomic Tubes 20 pack
Retail: $5.99Our Price: $4.79Features: The Berkley PowerBait Atomic Tubes are a game-changing fishing bait that elevates the performance of anglers, whether they're beginners o...
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Berkley Power Blade Standard
Retail: $10.99Our Price: $8.79Features: The Berkley Power Blade Standard is a collaborative creation with professional angler Edwin Evers, reinvigorating the traditional spinner...
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VMC Twitchin Jig
from Retail: $6.99from $5.59Features: The VMC Twitchin Jig is a great new salmon twitchin jig built on the VMC 2X Strong Wire with premium natural materials that maintain thei...
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Rapala Crush City Mayor Swimbait - 3.5 Inch
Retail: $7.99Our Price: $6.39Features: The Mayor™ is a versatile swimbait designed to target big bass, performing reliably in nearly any water or fishing condition all season l...
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Rapala EZ Stow Line Scissors
Retail:Our Price: $7.19Features: The Rapala EZ Stow Line Scissor is a handy tool for cutting braid, monofilament and fluorocarbon lines. The EZ Stow is truly an easy-s...
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River2Sea Biggie Poppa Bumpin' Rattle Fast Squarebill
Retail: $9.99Our Price: $7.99Features: River2Sea Biggie Poppa Bumpin' Rattle is a 2 5/8 inch squarebill crankbait designed by Ish Monroe. The Biggie Poppa uses its square bill...
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Storm Arashi Cover Pop 3 1/8 inch Topwater Popper
Retail: $11.99Our Price: $9.59Length Weight Hook Type 3 1/8" 1/2 oz #2 Topwater The Arashi Cover Pop travels with minimal forward movement to maximize the time your lu...
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Rapala Husky Jerk 06 Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $6.79Features: The Rapala Husky Jerk 06 is a 2 1/2 inch, 1/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Berkley PowerBait Crash Craw
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait Crash Craw is a Soft Plastic Craw for Texas Rig, Jig Trailer, Wobble Head and Bladed Jigs. Rib design hides the ho...
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VMC "Ike Approved" Worm Hook
Retail: $4.49Our Price: $3.59Features: The VMC Ike Approved Worm Hook is a standard gauge, black nickel offset worm hook. Designed for light to medium pound test fishing line...
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Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait runs straight even when running fast and deep. This 4-inch bait features an ove...
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Sufix 131 Braid Lo-Vis Green 150 Yards
Retail: $48.49Our Price: $38.79Features: Sufix 131 Braid is a new 12-carrier braided fishing line that uses 12 HMPE fibers and 1 GORE® Performance Fiber in the line's core. Japa...
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Rapala RipStop Deep 12 Jerkbait
Retail: $15.99Our Price: $12.79Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...
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Z-Man PrawnStarZ Soft Plastic Prawn - 3 Inch
Retail: $9.99Our Price: $7.99Features: The all new Z-Man PrawnStarZ Soft Plastic 3 Inch Prawn is a bait that has been in the making for years, and now finally lives up to the ...
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Berkley PowerBait Biodegradable Trout Nuggets
Retail: $6.99Our Price: $5.59Features: Berkley PowerBait Biodegradable Power Nuggets resemble hatchery food many trout are reared on. The Power Nuggets are made using the hig...
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Discount Tackle Performance Sun Shirts
Retail: $39.99Our Price: $29.99Features: The Discount Tackle Performance Sun Shirts are finally here and are ready to take your performance on the water to the next level! Made ...
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VMC Trailer Hook 6 pack
Retail: $4.49Our Price: $3.59Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael "Ike" Iaconelli, the "Ike Approved" VMC Trailer Hook features an ...
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VMC Hard Ball Jighead 4-pack
from Retail: $4.49from $3.59Features: The VMC Hard Ball Jighead 4-pack is a traditional round ball jighead with a painted design. The VMC Hard Ball Jighead is made of Premium ...
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River2Sea Stand'n Yabbie Rigged Soft Plastic Craw
Retail: $7.49Our Price: $5.99Features: The River2Sea Stand'n Yabbie is a pre-rigged soft plastic craw bait designed to imitate an aggressive crawfish. When you pause the retri...
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Gary Yamamoto 3.75 Inch Fat Baby Craw Soft Plastic - 7 Pack
Retail: $5.99Our Price: $4.79Features: The Gary Yamamoto Fat Baby Craw is a 3 3/4 inch (9 cm) soft plastic craw bait. Designed to excel at punching through vegetation, the Yam...
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Strike King KVD 1/2 oz. Double Willow Spinnerbait
Retail: $9.99Our Price: $7.99Features: The Strike King Finesse KVD Spinnerbait Double Willow is a 1/2 ounce wire spinnerbait developed in collaboration with Kevin VanDam (KVD)...
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Yo-Zuri Ultra Bait Aurora Sinking Squid Jig 95mm - 3.75 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 95mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...
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Yo-Zuri Hydro Popper 4 3/4 inch HD Saltwater Popper
Retail: $16.99Our Price: $13.59Features: The Yo-Zuri Hydro Popper is a heavy duty popper lure for saltwater applications. Polycarbonate body, through-wire construction and 3x st...
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VMC Ringed Black Nickel Wide Gap Hook
Retail: $4.99Our Price: $3.99Features: The VMC Ringed Black Nickel Wide Gap Hook is applicable for a wide range of techniques. Engineered with a 3-degree offset point for a be...
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Gary Yamamoto Zako Slim Swimbait - 3.5 Inch
Retail: $6.99Our Price: $5.59Features: The all new Gary Yamamoto Zako Slim Swimbait takes what you already knew and loved about the Zako but puts it on a diet and gives it a wh...
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Gary Yamamoto 4 Inch Kut Tail Worm - 20 pack
Retail: $8.99Our Price: $7.19Features: The Yamamoto Baits Kut Tail Worm 4 inch is a finesse Senko worm with a cut-shaped tail to give it extra action. Ideal for lunker largemo...
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