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Top Brands
Primal Sale
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Strike King Swinging Swim Jig
Retail: $6.99Our Price: $5.59Features: The Strike King Swinging Swim Jig is an articulated skirted swim jig. Free-swing hook design makes it inescapable once the fish bites an...
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Gary Yamamoto 5 Inch Double Tail Grub - 20 Pack
Retail: $7.99Our Price: $6.39Features: The Gary Yamamoto Double Tail Grub is a classic, 5 inch twin curl tail soft plastic grub. Added disturbance generated by dual curl tails...
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Rapala Jigging Rap 2 inch W5 Ice Jigs
Retail: $9.99Our Price: $7.99Features: The Rapala Jigging Rap W5 Ice Jigs are 2 inch, 5/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard wate...
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Strike King Bitsy Flip Flipping Jig 3/8 oz.
Retail: $3.99Our Price: $3.19Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...
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Strike King Burner Double Willow Blade Spinnerbait
Retail: $9.99Our Price: $7.99The Strike King Burner Spinnerbaits innovative design swims just under the water's surface, creating a tantalizing flash and attraction for big fi...
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Rapala Skitter Walk 08 Topwater Walker
Retail: $13.99Our Price: $11.19Features: The Rapala Skitter Walk 08 SW is a 3 1/8 inch, 7/16 oz Topwater walking bait that is painted for Freshwater and Saltwater. Performs "Wal...
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Storm Searchbait Jig Swimbait Jig Heads 2 pack
from Retail: $7.49from $5.99Features: The Storm Searchbait Jig is a rattling, weighted, life-like swimbait jig head that perfectly matches the 360GT Searchbait body for the u...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
Retail: $8.99Our Price: $7.19Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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VMC Tungsten Flippin' Weight
from Retail: $11.49from $9.19The extreme hardness of tungsten gives it more sensitivity even to the smallest bites, and this is why VMC Tungsten Flippin' Weight is something to...
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Storm 360GT Rigged Searchbait 3 1/2 inch Swimbait 3 pack
Retail: $7.49Our Price: $5.99The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...
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Rapala Ultra Light Minnow 06 Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Strike King Hybrid Hunter Jr Shallow Crankbait
Retail: $10.99Our Price: $8.79Features: The all new Strike King Shallow Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-d...
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Yo-Zuri 3DR-X Suspending Jerkbait 80mm - 3.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Suspending Jerkbait is the classic suspending jerkbait that anglers know and love with a flashy twist! Part of the 3DR-...
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Rapala Shad Dancer SDD07 Deep Diving Crankbait
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Da...
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VMC Redline Series Tungsten Swimbait Jighead - 2 Pack
from Retail: $9.49from $7.59Features: The all new VMC Redline Series Tungsten Swimbait Jigheads are purpose built to elevate your Swimbait Game this season and help you land a...
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Gary Yamamoto 4 Inch Yamacraw - 6 Pack
Retail: $7.99Our Price: $6.39Features: The Yamamoto Baits Yama Craw is a 4 inch soft plastic craw bait with cupped claws for great action. The Yama Craw is molded using Yamamo...
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River2Sea Tactical DD 3 inch Deep Diving Crankbait
Retail: $15.99Our Price: $12.79Features: The River2Sea Tactical DD Crankbait is a 3 inch, 3/4 ounce extra deep-diving crankbait. Developed by world-record-holding bass anglers M...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Strike King KVD Sexy Dawg Jr. 3 3/4 inch Topwater Walker
Retail: $11.99Our Price: $9.59Features: The Strike King KVD Sexy Dawg Jr. is a smaller 3 3/4 inch, 1/2 ounce topwater walking lure designed to be the little brother of the Stri...
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Berkley Screamin' Choppo Prop Bait - 3.75 Inch
Retail: $14.99Our Price: $11.99Features: Next-Level Topwater Chaos: The Screamin' Choppo is a topwater plopper bait built to intensify surface commotion, combining classic tail-s...
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Berkley PowerBait Hollow Belly Paddle Tail Swimbait
from Retail: $9.39from $7.51Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...
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Z-Man Drop KickerZ Soft Plastic Minnow - 2.75 Inch
Retail: $5.49Our Price: $4.39miFeatures: The all new Z-Man Drop KickerZ 2.75 Inch Soft Plastic Minnows are a Drop Shotter's dream come true! Constructed from Z-Man's infamous ...
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Yo-Zuri 3D Magnum Floating Deep Diver 7 inch Extra Deep Diving Trolling Lure
Retail: $19.99Our Price: $15.99Features: The Yo-Zuri 3D Magnum Floating Deep Diver trolling lure dives depths of 20 to 25 feet known for its wide wobble action. 7-inch and 3 1/8...
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Berkley PowerBait Natural Scent Glitter Trout Bait
Retail: $6.99Our Price: $5.59Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
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Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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VMC Heavy Duty Black Nickel Wide Gap Hook
Retail: $5.49Our Price: $4.39Features: The VMC Heavy Duty Black Nickel Wide Gap Hook is an offset wide gap hook with a black nickel finish. Extra-sharp wide gap hook, with 3-d...
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VMC "Ike Approved" Tungsten Cylinder Drop Shot Weights
from Retail: $8.49from $6.79Features: VMC Tungsten Drop Shot Cylinder Weights offer an increased hardness that results in improved feel for structure and light bites. 35% sma...
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Strike King Bitsy Dawg Topwater Walker
Retail: $6.99Our Price: $5.59Features: The Strike King Bitsy Dawg Topwater Walker changes the game of topwater lures, bringing the famous "walk-the-dog" action of Strike King's...
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Rapala Husky Magnum 25 Trolling Lure
Retail: $21.49Our Price: $17.19Features: The Rapala Husky Magnum 25 is a 6 1/4 inch, 2 3/8 ounce hard bait trolling lure. Runs 25 feet deep unassisted, purpose-built for high sp...
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Berkley Fusion19 Drop Shot Hook
Retail: $5.99Our Price: $4.79Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...
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Strike King KVD Square Bill 1.5 Shallow Silent Crankbait
Retail: $9.99Our Price: $7.99Features: The Strike King KVD Square Bill 1.5 Shallow is a shallower diving version of the legendary KVD Square Bill 1.5 Silent Crankbait. Same 2 ...
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Berkley Frittside Medium Diving Flat Sided Crankbait
from Retail: $10.99from $8.79Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the medium diving ...
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Berkley PowerBait Power Jerk Shad 5 inch Soft Plastic Jerkbait 10 pack
Retail: $5.99Our Price: $4.79Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...
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VMC Tokyo Rig - 2 pack
Retail: $5.49Our Price: $4.39Features: The VMC Tokyo Rig is a unique rigging system inspired by one of the hottest and most effective new bass fishing trends out of Japan: th...
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Seaguar Tatsu Fluorocarbon 1000 Yards
from Retail: $211.50from $158.62Features: Seaguar Tatsu Fluorocarbon in 1000 Yard Spools represent the pinnacle of fluorocarbon technology, engineered as a "virtually invisible" ...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
Retail: $17.99Our Price: $14.39Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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Berkley PowerBait The Boss Grub
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait The Boss Grub is a Soft plastic grub. Features Pit Boss style legs for maximum action in a chunkier profile. Thick...
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Rapala Jigging Rap 1 1/2 inch W3 Ice Jigs
Retail: $8.49Our Price: $6.79Features: The Rapala Jigging Rap W3 Ice Jigs are a 1 1/2 inch, 3/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under har...
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Strike King Rage Luau Craw - 4 Inch
Retail: $7.99Our Price: $6.39Features: The all new Strike King 4 Inch Rage Luau Craw is designed to offer a unique presentation for highly pressured fish! Built with patented ...
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Gary Yamamoto 5 Inch Kut Tail Worm - 10 Pack
Retail: $5.99Our Price: $4.79Features: The Yamamoto Baits Kut Tail Worm 5 inch is a finesse Senko worm with a cut-shaped tail to give it extra action. Ideal for lunker largemo...
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Z-Man Tournament Jersey
Retail: $54.99Our Price: $43.99Features: Featuring the unmistakable Z-Man "Z", this lightweight tournament jersey will keep you cool and looking stylish on the water. Lightweigh...
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Rapala SXR-08 X-Rap Saltwater Rip Bait - 3.125 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala SXR-08 X-Rap Saltwater is a 3 1/8 inch, 1/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Berkley PowerBait Chigger Craw
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait Chigger Craw features high-action pinchers. Fish the Chigger Craw slowly or buzz it and watch its claws swim wildl...
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Yo-Zuri 3DR-X Pencil Topwater Walker 75mm - 3 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Pencil Topwater Walker is an ultra flashy must have topwater bait purpose built to bring you success on those summer ni...
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Yo-Zuri Hybrid Clear 275 Yards Monofilament Fishing Line
Retail: $7.99Our Price: $6.39Yo-Zuri's Hybrid Clear 275 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's extrusion pro...
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Rapala Husky Jerk 12 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala Husky Jerk 12 is a 4 3/4 inch, 7/16 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy ...
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Gary Yamamoto Fat Senko - 5 Inch
Retail: $7.99Our Price: $6.39Features: The Gary Yamamoto Fat Senko 5 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko pro...
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