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Top Brands
Primal Sale
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Seaguar AbrazX Fluorocarbon Fishing Line 200 Yards
from Retail: $36.50from $27.38Seaguar AbrazX is castable, abrasion resistance-focused fluorocarbon that can be used on both spinning reels and baitcasting reels. The line has ex...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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Rapala Skitter V 4 inch Topwater Walker
Retail: $13.99Our Price: $11.19Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Strike King KVD Sexy Frog Hollow Body Topwater Frog
Retail: $12.99Our Price: $10.39Features: The Strike King KVD Sexy Frog was designed by Kevin VanDam to create the best frog-style bait ever. 2 1/2 inch collapsible hollow body (...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Strike King KVD Toad Buzz 3/8 oz. Buzzbait
Retail: $7.99Our Price: $6.39Features: The Strike King KVD Toad Buzz Buzzbait is a skirtless 3/8 ounce wire buzzbait with a pre-rigged soft plastic toad/frog. Built with a hea...
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Z-Man Project Z ChatterBait 3/4 oz.
Retail: $10.49Our Price: $8.39Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elec...
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Strike King KVD 4.0 Magnum Shallow Squarebill Crankbait
Retail: $12.99Our Price: $10.39Features: The Strike King KVD 4.0 Magnum Squarebill is a 4-inch, 7/8-ounce shallow diving squarebill designed by Kevin VanDam Dive depth of 3 to 7...
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Berkley PowerBait Speed Boss
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...
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Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
Retail: $22.99Our Price: $18.39Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Z-Man HellraiZer Topwater Tail Blade Bait - 4 Inch
Retail: $15.99Our Price: $12.79Features: The Z-Man HellraiZer 4-inch is a brand new lure featuring the first new topwater technology to come along in years! It planes along the s...
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Yo-Zuri 3D Inshore Floating Minnow 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Floating Minnow 90mm is designed for shallow-water fishing, delivering quick-start action and versatility around ...
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River2Sea Bully Wa 2 65 Frog
Retail: $10.99Our Price: $8.79Features: Upgraded from the original River2Sea Bully Wa (the easiest walking frog on open water and around cover), the Bully Wa 2 has a sealed hoo...
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Berkley PowerBait Craw Fatty Soft Plastic Craw
Retail: $5.99Our Price: $4.79Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...
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Berkley PowerBait MaxScent Chigger Craw
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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Yo-Zuri TopKnot Mainline Natural Clear Fluorocarbon Fishing Line 200 Yards
from Retail: $14.99from $11.99Features: Yo-Zuri Topknot Natural Clear MainLine 200 Yards is one of the newest fluorocarbon fishing line products from Yo-Zuri. Abrasion resistan...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 6.5 Inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 6.5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! M...
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Strike King Sexy Spoon Flutter Spoon
from Retail: $10.99from $8.79Features: The Strike King Sexy Spoon is a flutter spoon. Designed to emulate the flash and flutter of a dying baitfish. Works best on schooling ba...
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Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
Retail: $20.49Our Price: $16.39Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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VMC Neon Moon Eye Jig UV Kit
from Retail: $12.99from $10.39Features: The VMC Neon Moon Eye Jig UV Kit is an assortment of round head jigs featuring large holographic fish eyes and UV colorways. Jig is buil...
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VMC Wide Gap Hook
Retail: $4.49Our Price: $3.59Features: The VMC Wide Gap Black Nickel Hook is an all-around "Ike Approved" hook designed with Ike Iaconelli. Extra-sharp wide gap hook, with 3-d...
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VMC Wacky Weedless Jig Head 4 pack
Retail: $8.49Our Price: $6.79Features: The VMC Wacky Weedless Jig Head is a weedless wacky jig with a 1/0 hook designed by Ike Iaconelli. Hook point is offset by 3-degrees to ...
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Berkley Fusion19 Offset Worm Hook
Retail: $5.99Our Price: $4.79Features: The Berkly Fusion19 Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. Needle point with Sl...
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Yo-Zuri 3D Inshore Floating Minnow 110mm - 4.375 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Floating Minnow 110mm is designed for shallow-water fishing, delivering quick-start action and versatility around...
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Strike King KVD Dream Shot Open Pour Technology (OPT) Drop Shot Bait
Retail: $7.49Our Price: $5.99Features: The Strike King KVD Dream Shot OPT was designed by master angler Kevin VanDam to be the perfect drop shot of all time. Hinged tail secti...
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Rapala Husky Magnum 15 Trolling Lure
Retail: $18.49Our Price: $14.79Features: The Rapala Husky Magnum 15 is a 5 1/2 inch, 1 1/4 ounce hard bait trolling lure. Runs 15 feet deep unassisted, purpose-built for high sp...
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Z-Man Scented Jerk ShadZ Soft Jerkbait - 6 Inch
Retail: $6.49Our Price: $5.19Features: The all new Z-Man Scented 6 Inch Jerk ShadZ are Soft Plastic Jerkbait that produce life-like action in the water with every cast! Constru...
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Rapala OG Tiny 04 Shallow Diving Crankbait
from Retail: $11.99from $9.59Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Strike King Pro Model Series 4S Shallow Diving Squarebill Crankbait
Retail: $8.99Our Price: $7.19Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...
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Berkley Walleye Rig Colorado Blade
Retail: $3.99Our Price: $3.19Features: This Berkley Walleye Rig features Colorado Blades, which give a slow thump while you're trolling for walleye. This Walleye Rig is fully ...
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Yo-Zuri Egi Aurie-Q RS Sinking Squid Jig 55mm - 2.25 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri Egi Aurie-Q RS Sinking 55mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
Retail: $25.49Our Price: $20.39Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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Rapala RipStop 12 Jerkbait
Retail: $14.49Our Price: $11.59Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Strike King Bitsy Spinner
Retail: $4.99Our Price: $3.99Features: The all new Strike King Bitsy Spinner reimagines a classic bait with innovative new design elements and features! Boasting an ultra-soft...
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VMC "Ike Approved" Heavy Duty Worm Hook
Retail: $4.99Our Price: $3.99Features: VMC's Ike Approved Heavy Duty Worm Hook is an ultra-stout, 3-degree offset worm hook. Offset point significantly improves tour hooking p...
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Strike King Micro-King 1/16 oz. Spinnerbait
Retail: $3.99Our Price: $3.19Features: The Strike King Micro-King is a 1/16 ounce Colorado blade wire spinnerbait. Even tinier than the already minuscule Mini-King Spinnerbait...
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VMC Neon Moon Eye Jig Kit
from Retail: $10.99from $8.79Features: The VMC Neon Moon Eye Jig Kit is an assortment of round head jigs featuring large holographic fish eyes and standard painted colorways. ...
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Z-Man Scented ShrimpZ 4 inch Soft Plastic Shrimp 5 pack
Retail: $5.99Our Price: $4.79Features: The Z Man Scented ShrimpZ Soft Plastic Craw Bait is perfect when slowly retrieved, twitched, and hopped along the bottom. It is impregna...
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Strike King Bitsy Tube 2 3/4 inch Soft Plastic Tube 10 pack
Retail: $5.99Our Price: $4.79Features: The Strike King Bitsy Tube is a 2 3/4 inch soft plastic tube. Perfect for when you need to downsize your presentation for finicky bass or...
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Rapala Slab Rap SLR06 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Z-Man Trout Trick Thick Trick 3.75 Inch - 6 Pack
Retail: $6.99Our Price: $5.59Features: Compact inshore twitchbait with a thick, short profile designed to mimic fleeing shrimp and baitfish with exaggerated darting and gliding...
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Strike King Tour Grade Tungsten Swinging Football Head
from Retail: $8.99from $7.19*Note: hook not included.* Features: The Strike King Tour Grade Tungsten Swing Football Head is a customizable articulated/swinging jighead. Inter...
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Strike King KVD Sexy Dawg 4 1/2 inch Topwater Walker
Retail: $11.99Our Price: $9.59Features: The Strike King KVD Sexy Dawg is a 4 1/2 inch, 7/8 ounce topwater walking lure. Developed by KVD himself to be an easy to walk, long cas...
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Berkley Fusion 19 Underspin
Retail: $5.99Our Price: $4.79Features: The Berkley Fusion19 Underspin hook is designed for everyone! Conical bait keeper ensures maximum compatibility with your tackle box. Fla...
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Berkley PowerBait 4 inch Power Worms 15 pack
Retail: $6.99Our Price: $5.59Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm t...
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Yo-Zuri 3DB Slow Sinking Twitchbait 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Slow Sinking 90mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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Rapala XR-06 X-Rap Shallow Diving Jerkbait - 2.5 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 06 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 2 1/2-inch ...
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Berkley PowerBait MaxScent Lil' Super Trooper - 2.5 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Lil Super Trooper is a 2.5 inch soft plastic craw designed for Ned Fishing now formulated with the powerf...
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