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Z-Man Big BallerZ Soft Plastic Swimbait - 5 Inch
Retail: $6.49Our Price: $5.19Features: The all new Z-Man 5 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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Z-Man Swag LT Swimbait - 6 Inch
Retail: $17.99Our Price: $14.39Features: The SWAG LT Swimbait delivers a wide, stable swim action, designed to attract strikes with lifelike movement and versatility for both dor...
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Berkley Cane Walker 5 inch Topwater Walker/Popper
Retail: $11.99Our Price: $10.79Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
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Strike King Baby Squadron Swimbait Jig Head 3 pack
Retail: $5.99Our Price: $5.09Features: The Strike King Baby Squadron Swimbait Jig Head is a boxing glove-style lead swimbait jig head. Downsized variation of the Squadron Swim...
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Storm Rattlin' Saltwater Chug Bug Topwater Popper
Retail: $12.49Our Price: $10.62Features: The Storm Rattlin' Saltwater Chug Bug is a topwater popper designed to be a larger, saltwater version of the standard Rattlin' Chug Bug....
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Strike King Tour Grade Jig Shakey Head 3 pack
Retail: $5.99Our Price: $5.09*Note: Unpainted color comes 4 per pack, all painted colors are 3 packs.* Features: The Strike King Tour Grade Jig Head is a round shakey head jig...
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VMC Tungsten Slider Weight
Retail: $10.99Our Price: $9.34Features: The VMC Tungsten Slider weight is a cylindrical tungsten sinker. Tungsten's extreme hardness provides a better feel for structure and lig...
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Rapala XRPR-11 X-Rap Prop Topwater Prop Bait - 4.375 Inch
Retail: $17.99Our Price: $14.39Features: The Rapala X-Rap Prop 11 Topwater Prop Bait gives you classic X-Rap action in a prop bait. 4 3/8-inch profile with an internal texture...
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Rapala CountDown CD03 1 1/2 inch Balsa Minnow
Retail: $10.49Our Price: $8.39Features: The Rapala CountDown CD03 is a 1 1/2 inch, 1/8 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Strike King Premier Pro Model Jig
Retail: $5.99Our Price: $5.09Features: The Strike King Premier Pro Model Jig is a skirted bass fishing jig developed in conjunction with Strike King Pro Denny Brauer. Large, p...
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Yo-Zuri 3DB Prop Bait - 3.5 Inch
Retail: $9.99Our Price: $8.99Features: The Yo-Zuri 3DB Prop Bait is a highly effective 3 1/2" 7/16oz topwater lure that belongs in your tackle box! Option of an internal 3D Pr...
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Berkley Trilene 100% Fluorocarbon Professional Grade 200 Yards
from Retail: $24.99from $22.49Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed ...
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Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
Retail: $7.99Our Price: $7.19Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
Retail: $22.99Our Price: $18.39Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
Retail: $11.99Our Price: $9.59Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 6.5 Inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 6.5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! M...
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Rapala CountDown CD07 2 3/4 inch Balsa Minnow
Retail: $11.99Our Price: $9.59Features: The Rapala CountDown CD07 is a 2 3/4 inch, 1/4 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Berkley Trilene XL Monofilament Clear Filler Spools 250-330 Yards
from Retail: $9.99from $8.99Features: Berkley Trilene XL Monofilament Clear Filler Spools are basic monofilament fishing line designed to help facilitate hassle free fishing ...
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Berkley PowerBait MaxScent Chigger Craw
Retail: $9.99Our Price: $8.99Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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Strike King Tour Grade Ned Jig Head 3 pack
Retail: $5.99Our Price: $5.09Features: The Strike King Tour Grade Ned Jig Head is a flat-bottom Ned rig jighead. Designed to be paired with your favorite soft plastic Ned rig ...
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Seaguar AbrazX Fluorocarbon Fishing Line 200 Yards
from Retail: $36.50from $27.38Seaguar AbrazX is castable, abrasion resistance-focused fluorocarbon that can be used on both spinning reels and baitcasting reels. The line has ex...
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Strike King Rocket Shad Colorado Spinnerbait
Retail: $5.99Our Price: $5.09Features: The Strike King Rocket Shad is a unique single blade Colorado spinnerbait. Colorado blade provides plenty of thumping vibration to help p...
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Rapala Skitter V 4 inch Topwater Walker
Retail: $13.99Our Price: $11.19Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Z-Man Trout Trick Thick Trick 3.75 Inch - 6 Pack
Retail: $6.99Our Price: $5.59Features: Compact inshore twitchbait with a thick, short profile designed to mimic fleeing shrimp and baitfish with exaggerated darting and gliding...
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Strike King KVD Sexy Frog Hollow Body Topwater Frog
Retail: $12.99Our Price: $11.04Features: The Strike King KVD Sexy Frog was designed by Kevin VanDam to create the best frog-style bait ever. 2 1/2 inch collapsible hollow body (...
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Z-Man Project Z ChatterBait 3/4 oz.
Retail: $10.49Our Price: $8.39Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elec...
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Strike King KVD Caffeine Shad 4 inch Soft Jerkbait 8 pack
Retail: $7.49Our Price: $6.37The Strike King KVD Caffeine Shad 4 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measures...
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Rapala SXRSB-09 X-Rap Saltwater Subwalk Subsurface Walker - 3.5 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala X-Rap Saltwater SubWalk 09 Topwater Subsurface Walker can perform subsurface "Walk-the-Dog" action. This 3 1/2-inch, 3/4 ounc...
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Yo-Zuri 3D Inshore Floating Minnow 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Floating Minnow 90mm is designed for shallow-water fishing, delivering quick-start action and versatility around ...
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Yo-Zuri 3D Inshore Floating Minnow 110mm - 4.375 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Floating Minnow 110mm is designed for shallow-water fishing, delivering quick-start action and versatility around...
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VMC Wide Gap Hook
Retail: $4.49Our Price: $3.82Features: The VMC Wide Gap Black Nickel Hook is an all-around "Ike Approved" hook designed with Ike Iaconelli. Extra-sharp wide gap hook, with 3-d...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
from Retail: $10.99from $9.89Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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River2Sea Bully Wa 2 65 Frog
Retail:Our Price: $10.99Features: Upgraded from the original River2Sea Bully Wa (the easiest walking frog on open water and around cover), the Bully Wa 2 has a sealed hoo...
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Z-Man HellraiZer Topwater Tail Blade Bait - 4 Inch
Retail: $15.99Our Price: $12.79Features: The Z-Man HellraiZer 4-inch is a brand new lure featuring the first new topwater technology to come along in years! It planes along the s...
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Strike King KVD Toad Buzz 3/8 oz. Buzzbait
Retail: $7.99Our Price: $6.79Features: The Strike King KVD Toad Buzz Buzzbait is a skirtless 3/8 ounce wire buzzbait with a pre-rigged soft plastic toad/frog. Built with a hea...
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Sufix 832 Advanced Superline Coastal Camo Braided Line - 300 Yard Filler Spool
from Retail: $40.99from $32.79Features: The Sufix 832 Advanced Superline Braided Line in Coastal Camo 300 Yard Filler Spools are the Strongest, most Durable, and most Advanced...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Z-Man Evo Swim Jig
Retail: $5.99Our Price: $4.79Features: The all new Z-Man Evo Swim Jig is a great addition to the EVO Line of Lures that brings incredible performance for an unbeatable value! C...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
Retail:Our Price: $7.99Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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Strike King KVD 4.0 Magnum Shallow Squarebill Crankbait
Retail: $12.99Our Price: $11.04Features: The Strike King KVD 4.0 Magnum Squarebill is a 4-inch, 7/8-ounce shallow diving squarebill designed by Kevin VanDam Dive depth of 3 to 7...
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Yo-Zuri TopKnot Mainline Natural Clear Fluorocarbon Fishing Line 200 Yards
from Retail: $14.99from $11.99Features: Yo-Zuri Topknot Natural Clear MainLine 200 Yards is one of the newest fluorocarbon fishing line products from Yo-Zuri. Abrasion resistan...
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VMC Wacky Weedless Jig Head 4 pack
Retail: $8.49Our Price: $7.22Features: The VMC Wacky Weedless Jig Head is a weedless wacky jig with a 1/0 hook designed by Ike Iaconelli. Hook point is offset by 3-degrees to ...
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VMC "Ike Approved" Heavy Duty Worm Hook
Retail: $4.99Our Price: $4.24Features: VMC's Ike Approved Heavy Duty Worm Hook is an ultra-stout, 3-degree offset worm hook. Offset point significantly improves tour hooking p...
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Strike King Sexy Spoon Flutter Spoon
from Retail: $10.99from $9.34Features: The Strike King Sexy Spoon is a flutter spoon. Designed to emulate the flash and flutter of a dying baitfish. Works best on schooling ba...
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VMC Neon Moon Eye Jig Kit
from Retail: $10.99from $9.34Features: The VMC Neon Moon Eye Jig Kit is an assortment of round head jigs featuring large holographic fish eyes and standard painted colorways. ...
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Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
Retail: $20.49Our Price: $16.39Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Berkley PowerBait Speed Boss
Retail: $6.99Our Price: $6.29Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...
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Strike King Tour Grade Tungsten Swinging Football Head
from Retail: $8.99from $7.64*Note: hook not included.* Features: The Strike King Tour Grade Tungsten Swing Football Head is a customizable articulated/swinging jighead. Inter...
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