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Top Brands
Primal Sale
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Yo-Zuri T7 Premium Fluorocarbon 200 Yards
from Retail: $18.99from $15.19Features: Yo-Zuri T7 is a new premium, clear fluorocarbon mainline manufactured in Japan. Optimal balance of tensile strength, shock strength, and...
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Strike King Midsize Rage Bug
Retail: $7.99Our Price: $6.39Features: The Strike King Midsize Rage Bug is a scaled-down version of the original Strike King Rage Bug at 3.38 inches. Designed with a thin bod...
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Seaguar Inshore Fluorocarbon Leader Wheel 100 Yards
from Retail: $18.75from $14.06Features: Seaguar Inshore Fluorocarbon Leader is a new fluorocarbon leader material designed specifically for inshore saltwater fishing applicatio...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 5 Inch
Retail: $14.99Our Price: $11.99Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! Mag...
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Yo-Zuri Rattl'N Vibe One Knock 5/8 oz. Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri Rattl'N Vibe 65 One Knock is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait with a single hard thumping "One Knocker" rat...
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VMC Ned Rig Jig Head 4-pack
Retail: $6.49Our Price: $5.19Features: The VMC Ned Rig Jig Head 4-pack is a pack of 4 jig heads optimized for Ned rigging Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend f...
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Berkley PowerBait CullShad 8 Inch
Retail:Our Price: $15.99Must Add Two To Your Cart For "Buy One Get One" Promotion Enter Code in Checkout: CULLSHADBOGOFeatures: The Berkley PowerBait® CullShad 8 inch is...
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Strike King ElazTech Super Finesse Worm
Retail: $6.99Our Price: $5.59*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Gary Yamamoto 4 Inch Kreature - 7 Pack
Retail: $7.99Our Price: $6.39Features: The Yamamoto Baits Kreature is a classic, 4 inch, action creature bait. Equipped with flappy swimming "wings" and a tentacle skirt, the ...
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Rapala SXRT-10 X-Rap Twitchin' Minnow Twitchbait - 4 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala SXRT10 X-Rap Twitchin' Minnow is a 4 inch, 1/2 ounce twitchbait. X-style translucent body and 3D holographic eyes for excelle...
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Gary Yamamoto Fuzzy Senko - 5 Inch
Retail: $9.99Our Price: $7.99Features: The Fuzzy Senko takes the legendary Senko stick bait design and enhances it with added action, offering a proven fish-catching profile wi...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
Retail: $12.99Our Price: $10.39Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Strike King Baby Squadron Swimbait Jig Head 3 pack
Retail: $5.99Our Price: $4.79Features: The Strike King Baby Squadron Swimbait Jig Head is a boxing glove-style lead swimbait jig head. Downsized variation of the Squadron Swim...
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Yo-Zuri Bonita Trolling Sinking Lure
from Retail: $34.99from $27.99Features: The Yo-Zuri Bonita Trolling Sinking Lure is a high speed trolling hard bait redesigned for a cheaper price. It has a "power body" with c...
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VMC 7381 SureSet Black Nickel Circle Hooks
Retail: $5.49Our Price: $4.39Features: VMC SureSet Circle Hooks are black nickel hooks forged from extremely tough and lightweight Vanadium Steel. Offset shank. Forged Vanadi...
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Strike King KVD Sexy Dawg Hard Knock 4 1/2 inch Topwater Walker
Retail: $12.99Our Price: $10.39Features: The Strike King KVD Sexy Dawg Hard Knock is a 4 1/2 inch, 5/8 ounce topwater walking lure with a loud thumping rattle. Developed to be a...
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Rapala Crush City Mooch Minnow - 2.5 Inch
Retail: $6.99Our Price: $5.59Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...
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VMC "Ike Approved" Flippin' Hook
Retail: $6.49Our Price: $5.19Features: VMC's Ike Approved Flippin' Hooks are sturdy, straight shank flipping hooks designed primarily for bass fishing. Developed with input f...
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Strike King Hybrid Hunter Crankbait
Retail: $11.99Our Price: $9.59Features: The all new Strike King Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bill t...
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Strike King Tour Grade Jig Shakey Head 3 pack
Retail: $5.99Our Price: $4.79*Note: Unpainted color comes 4 per pack, all painted colors are 3 packs.* Features: The Strike King Tour Grade Jig Head is a round shakey head jig...
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Berkley Cane Walker 5 inch Topwater Walker/Popper
from Retail: $10.99from $8.79Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
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Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
Retail: $12.99Our Price: $10.39Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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Strike King KVD Game Hawg 4 inch Soft Plastic Creature 8 pack
Retail: $7.49Our Price: $5.99Features: The Strike King Game Hawg is a 4 inch "Brush Hog-style" soft plastic creature bait. Excels in heavy cover because its body shape makes s...
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Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
Retail: $6.99Our Price: $5.59Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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Gary Yamamoto 7 Inch Speed Senko Soft Plastic Stick Bait- 7 Pack
Retail: $7.99Our Price: $6.39Features: The Yamamoto Speed Senko is a 7 inch worm with a tail that flaps on retrieve that creates a distinctive thump in the water. When fishing ...
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VMC Finesse Neko Hook 5 pack
Retail: $6.99Our Price: $5.59Features: The VMC Finesse Neko Hook is finesse hook for Neko rigging applications. Engineered with a 3-degree offset point for a better hook up ra...
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Rapala CountDown CD03 1 1/2 inch Balsa Minnow
Retail: $10.49Our Price: $8.39Features: The Rapala CountDown CD03 is a 1 1/2 inch, 1/8 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Strike King Premier Pro Model Jig
Retail: $5.99Our Price: $4.79Features: The Strike King Premier Pro Model Jig is a skirted bass fishing jig developed in conjunction with Strike King Pro Denny Brauer. Large, p...
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Seaguar Blue Label Fluorocarbon Leader Wheel 50 Yards
from Retail: $27.25from $20.44Features: Seaguar Blue Label Fluorocarbon Leader in 50 Yard Wheels were developed using an exclusive, proprietary extrusion process with 100% Seag...
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Yo-Zuri Hydro Twitchbait 6 inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri Hydro Twitchbait is a new 6 inch saltwater lipless bait. The Hydro Twitchbait is equipped with two 4X, saltwater-grade treble...
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Berkley Trilene 100% Fluorocarbon Professional Grade 200 Yards
from Retail: $24.99from $19.99Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed ...
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Rapala XRPR-11 X-Rap Prop Topwater Prop Bait - 4.375 Inch
Retail: $17.99Our Price: $14.39Features: The Rapala X-Rap Prop 11 Topwater Prop Bait gives you classic X-Rap action in a prop bait. 4 3/8-inch profile with an internal texture...
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Storm Rattlin' Saltwater Chug Bug Topwater Popper
Retail: $12.49Our Price: $9.99Features: The Storm Rattlin' Saltwater Chug Bug is a topwater popper designed to be a larger, saltwater version of the standard Rattlin' Chug Bug....
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Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
Retail: $11.99Our Price: $9.59Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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VMC Tungsten Slider Weight
from Retail: $10.99from $8.79Features: The VMC Tungsten Slider weight is a cylindrical tungsten sinker. Tungsten's extreme hardness provides a better feel for structure and lig...
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Strike King Tour Grade Ned Jig Head 3 pack
Retail: $5.99Our Price: $4.79Features: The Strike King Tour Grade Ned Jig Head is a flat-bottom Ned rig jighead. Designed to be paired with your favorite soft plastic Ned rig ...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
from Retail: $10.99from $8.79Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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Rapala CountDown CD07 2 3/4 inch Balsa Minnow
Retail: $11.99Our Price: $9.59Features: The Rapala CountDown CD07 is a 2 3/4 inch, 1/4 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Z-Man Swag LT Swimbait - 6 Inch
Retail: $17.99Our Price: $14.39Features: The SWAG LT Swimbait delivers a wide, stable swim action, designed to attract strikes with lifelike movement and versatility for both dor...
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Z-Man Rattle-Snaker Kit - Tool And 10 Pack Rattles
Retail: $13.99Our Price: $11.19Features: The all new Z-Man Rattle-Snaker features a patented two-part molded plastic design, including a stainless steel insertion needle and push...
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Strike King Rocket Shad Colorado Spinnerbait
Retail: $5.99Our Price: $4.79Features: The Strike King Rocket Shad is a unique single blade Colorado spinnerbait. Colorado blade provides plenty of thumping vibration to help p...
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Z-Man Big BallerZ Soft Plastic Swimbait - 5 Inch
Retail: $6.49Our Price: $5.19Features: The all new Z-Man 5 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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Berkley Trilene XL Monofilament Clear Filler Spools 250-330 Yards
from Retail: $9.99from $7.99Features: Berkley Trilene XL Monofilament Clear Filler Spools are basic monofilament fishing line designed to help facilitate hassle free fishing ...
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Yo-Zuri 3DB Prop Bait - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Prop Bait is a highly effective 3 1/2" topwater lure that belongs in your tackle box! Option of an internal 3D Prism Fin...
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Rapala SXRSB-09 X-Rap Saltwater Subwalk Subsurface Walker - 3.5 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala X-Rap Saltwater SubWalk 09 Topwater Subsurface Walker can perform subsurface "Walk-the-Dog" action. This 3 1/2-inch, 3/4 ounc...
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Gary Yamamoto 5 Inch Thin Senko Soft Plastic Stick Bait - 10 Pack
Retail: $7.99Our Price: $6.39Features: The Yamamoto Thin Senko is a 5 inch thinner version of the Gary Yamamoto's original and iconic Senko stickbait worm. The Gary Yamamoto T...
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Strike King KVD Caffeine Shad 4 inch Soft Jerkbait 8 pack
Retail: $7.49Our Price: $5.99The Strike King KVD Caffeine Shad 4 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measures...
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Sufix 832 Advanced Superline Coastal Camo Braided Line - 300 Yard Filler Spool
from Retail: $40.99from $32.79Features: The Sufix 832 Advanced Superline Braided Line in Coastal Camo 300 Yard Filler Spools are the Strongest, most Durable, and most Advanced...
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