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Top Brands
Primal Sale
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Yo-Zuri Crystal Minnow Floating Deep Diver Trolling Lure 130mm - 5.25 Inch
Retail: $15.99Our Price: $12.79Features: The Yo-Zuri Crystal Minnow 130mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...
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Storm Original Thinfin 08 Shallow-Medium Diving Crankbait
Retail: $8.49Our Price: $6.79Features: Original 3 inch, 3/8 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, includ...
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Z-Man Llama TubeZ Jigheads - 3 Pack
Retail: $4.99Our Price: $3.99Features: The all new Z-Man Llama TubeZ Jigheads are a great pairing for any Micro Sized Tube Bait, but were Specifically designed to be the Perfe...
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Berkley PowerBait 10 inch Power Worms 8 pack
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but fir...
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Seaguar Gold Label Fluorocarbon Leader Wheel 50 Yards
from Retail: $35.00from $26.25Features: Seaguar Gold Label Fluorocarbon Leader Wheel 50 Yards is an exceptionally thin fishing leader that is as much as 23% thinner than other ...
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Strike King KVD Bull Worm 8 inch Soft Plastic Worm 5 pack
Retail: $7.49Our Price: $5.99Features: The Strike King Bull Worm is an 8 inch, oversized soft plastic straight tail worm. Big worm profile for targeting big bass. Sound-ribbed...
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Strike King Tour Grade Skipping Jig
Retail: $7.99Our Price: $6.39Features: The Strike King Tour Grade Skipping Jig is a tournament-ready dock skipping jig. Built with a unique flat-sided head shape designed to bo...
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Rapala DT Series Crankbait DT14
Retail: $11.99Our Price: $9.59Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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Strike King Hybrid Hunter Jr. Crankbait
Retail: $10.99Our Price: $8.79Features: The all new Strike King Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bi...
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Rapala Rippin' Rap 05 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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River2Sea D Walker Soft Paddle Tail Swimbait
Retail: $4.99Our Price: $3.99Features: The River2Sea D Walker is an unrigged version of River2Sea's Rig Walker slow sinking, pre-rigged paddle tail swimbaits. Realistic baitfi...
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Sufix 832 Advanced Superline Low-Vis Green Braided Line - 150 Yard Standard Spool
from Retail: $21.99from $17.59Features: The Sufix 832 Advanced Superline Braided Line in Low-Vis Green 150 Yard Standard Spools are the Strongest, most Durable, and most Advan...
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VMC Rolling Swivels
Retail: $3.49Our Price: $2.79Features: The VMC Rolling Swivel delivers top-of-the-line swivel performance. Premium brass construction for extra durability. Designed to effect...
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NEW
Z-Man PrawnStarZ Soft Plastic Prawn - 5 Inch
Retail: $9.99Our Price: $7.99Features: The all new Z-Man PrawnStarZ Soft Plastic 5 Inch Prawn is a bait that has been in the making for years, and now finally lives up to the ...
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Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
Retail: $10.99Our Price: $8.79Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Rapala Crush City Janitor Worm - 6 Inch
Retail: $7.49Our Price: $5.99Features: The all new Rapala Crush City Janitor Worm is a fearless worm ready to take on the toughest tasks your local stomping ground can throw it...
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River2Sea S-Waver 120 Hard Body Swimbait
Retail: $15.99Our Price: $12.79The River2Sea S-Waver 120 is a 4 3/4 inch, 15/16 ounce hard body glide bait with a sinking buoyancy. Swimbaits continue to leave a major footprint ...
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Rapala Husky Jerk 10 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala Husky Jerk 10 is a 4 inch, 3/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to lon...
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Rapala Jointed Shad Rap 05 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 05 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2-inch bait ha...
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Strike King KVD Half Shell 3 1/2 inch Drop Shot Bait 9 pack
Retail: $7.49Our Price: $5.99Features: The Strike King KVD Half Shell is a 3 1/2 inch soft plastic drop shot bait. Co-designed by renowned BASS Pro angler Kevin Van Dam and TV...
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Yo-Zuri 3DB Deep Crank 2 3/4 inch Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Deep Crank is a extra deep diving crankbait with a wide wobbling-rolling action for bass in deep waters. This 2 3/4-inch...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
Retail: $11.99Our Price: $9.59Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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VMC Marabou Hair Jig
Retail: $5.49Our Price: $4.39Features: The VMC Marabou Jig is a basic Marabou hair jig, great for cold water bass fishing. Life-like, strike inducing action. 60-degree rotated...
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Berkley PowerBait Chop Block - 8 Inch
Retail: $24.99Our Price: $19.99Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Yo-Zuri 3D Inshore Pencil Popper
Retail: $11.99Our Price: $9.59Features: The Yo-Zuri 3D Inshore Pencil Popper is a back-bay style pencil popper with a flat bottom and horizontal posture that is perfect for walk...
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Rapala Claptail 110 Topwater Prop Bait - 4.25 Inch
Retail: $21.99Our Price: $17.59Features: The Claptail is a topwater lure designed to trigger explosive strikes with its unique sound and action, making it a must-have for anglers...
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Gary Yamamoto UNI Soft Plastic Urchin - 1 Pack
Retail: $17.99Our Price: $14.39Features: The Yamamoto Uni is an urchin-style bass bait with bulbed appendages that create lifelike quivers and irresistible movement, perfect for ...
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Berkley Thin Fisher Blade Bait
Retail: $7.99Our Price: $6.39Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait
Retail: $11.49Our Price: $9.19Features: The Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait runs straight even when running fast and deep. This 5 1/2 inch bait features an ...
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VMC Tungsten Tear Drop Weight
from Retail: $10.99from $8.79Features: The VMC Tungsten Tear Drop Weight is a drop shot weight. Tungsten's extreme hardness provides a better feel for the bottom and light bite...
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River2Sea Whopper Plopper 130 Topwater Prop Lure
Retail: $16.99Our Price: $13.59Features: The River2Sea Whopper Plopper 130 is a 5 inch, 1 3/8 ounce model of Larry Dahlberg's world-renowned topwater prop lure design. Prop tai...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 110mm - 4.25 Inch
Retail: $11.99Our Price: $9.59Features: The Yo-Zuri Crystal 3D Minnow 110mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...
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Yo-Zuri 3D Inshore Fingerling 100mm - 4 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore 100mm Fingerling is a suspending minnow designed for shallow saltwater fishing, offering tight wobble and darting...
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Rapala DT Series Crankbait DT Metal 20
Retail: $16.49Our Price: $13.19Features: The Rapala DT20 is a 2 3/4 inch, 7/8 ounce extra deep diving crankbait. Dives up to 20 feet deep. Extra thin polycarbonate lip for perfe...
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Strike King KVD Finesse Worm Straight Tail Soft Plastic Worm
Retail: $7.49Our Price: $5.99Features: The Strike King KVD Finesse Worm is a soft plastic straight tail worm. Designed in collaboration with 4-time Bassmaster Classic Winner K...
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Berkley PowerBait Minnow
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait Minnow features a preferred, proven, and popular minnow shape and several sizes to let you match the minnows and l...
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Rapala Shadow Rap 11 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad Deep 11 is a slow-sinking, 4 3/8 inch, 7/12 ounce jerkbait. Dives 2 to 4 feet deep. Great, sharp left and ri...
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Rapala SXRL-12 X-Rap Saltwater Long Cast Rip Bait - 4.75 Inch
Retail: $20.49Our Price: $16.39Features: The Rapala X-Rap Long Cast 4 3/4 inch, 1 1/4 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Rapala SXRT-08 X-Rap Twitchin' Mullet Sinking Twitchbait - 3.125 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala X-Rap Twitchin' Mullet is a 3 1/8 inch, 7/16 ounce sinking twitchbait. 3D holographic eyes and X-Style translucent body. Slow...
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Z-Man ElaZtech Bait LockerZ
Retail: $79.99Our Price: $63.99*Note: Any baits, line, tools, and tackle seen in images for this product are for demonstration only and are NOT included with purchase.* Features:...
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Strike King Rage Space Monkey 4 inch Soft Plastic Creature Bait
Retail: $7.99Our Price: $6.39Features: The Strike King Rage Space Monkey is a 4 inch soft plastic creature bait. Great on a Texas or Carolina rig, or as swim jig or vibrating ...
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Berkley PowerBait MaxScent Flatnose Minnow - 4 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
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Seaguar Logo Richardson 112 Trucker Cap
Retail: $26.99Our Price: $20.24Features: Seaguar Logo Cap printed on a two-tone Richardson 112 mesh back trucker cap. Made from a cotton and polyester/nylon mesh blend. Raised em...
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Strike King Shim-E-Stick 5 inch Soft Plastic Stickbait
Retail: $4.99Our Price: $3.99Features: The Strike King Shim-E-Stick is a classic 5 inch soft plastic stickbait. Super soft to give the perfect "shimmy" on the fall. Heavily sa...
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Z-Man Mag ShroomZ Weedless Jigheads 3 pack
Retail: $6.99Our Price: $5.59Features: The Z-Man Mag ShroomZ Weedless Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook and wire weedguards. Mushroom-shap...
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Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver 5 1/4 inch Trolling Lure
from Retail: $14.99from $11.99Features: The Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver is 5 1/4 inches, dives 10 to 13 feet, and attracts all types of larger game fi...
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Z-Man Big BallerZ Soft Plastic Swimbait - 4 Inch
Retail: $6.49Our Price: $5.19Features: The all new Z-Man 4 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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Z-Man Trout Eye X Jighead - 3 pack
Retail: $7.49Our Price: $5.99Features: The all new Z-Man Trout Eye X Jighead is the next evolution of the powerful Trout Eye Line of Jigheads! With a molded cone style bait kee...
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