New Arrivals

Features: Premium three-jointed swimbait designed to mimic natural shad and baitfish, delivering lifelike action that trophy bass can't resist. Bui...

Features: The Yama Bug is a versatile creature bait designed with pro angler input, built to excel in flipping, pitching, or serving as a jig trail...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The Picasso Titanium High Performance Double Colorado Spinnerbait delivers unmatched flash and vibration, perfect for attracting aggressi...

Features: The Picasso Titanium Pro Spinnerbait delivers hard-hitting vibrations and straight tracking for aggressive, fast-moving presentations, ma...

Features: Versatile jigging spoon designed to attract perch, walleye, trout, bass, and pike with lifelike action and sound, effective in both ice a...

Features: The Kaden Travel Series offers high-performance 3-piece rods designed for anglers on the move, maintaining all features of the original K...

Features: The Classic Vibrax® is a proven in-line spinner that runs 2-6 feet deep, designed to attract strikes with its patented low-frequency vibr...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: Premium baitcasting reel designed for smooth, controlled casting with advanced technology to reduce backlashes and deliver consistent per...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: The Bill Lewis Big Gizz is a versatile 6" lure that weighs 2 3/16 oz and functions as a spoon, blade bait, or magnum-sized lipless crank...

Features: The Shredder is a 2.5" finesse soft plastic hair jig designed for versatile applications, perfect for enticing bass even in tough conditi...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...