New Arrivals

Features: Ultra-lifelike pre-rigged crawfish bait designed to mimic natural movement and trigger strikes from craw-hungry bass right out of the pac...

Features: The Freedom Flyer is a dynamic soft plastic minnow designed to trigger aggressive strikes with its unmatched rolling and darting action. ...

Features: The X Zone GBO is an innovative dice-style soft bait developed over two years, designed to excel when fish are pressured or finicky, deli...

Features: The VMC Moon Fly Jig is designed to attract crappie, perch, and panfish, combining visibility-enhancing features and lifelike motion to t...

Features: The VMC GT Swimbait Jig Jighead is designed for swimbait fishing, offering precise swimming action and enhanced fish-attracting features ...

Features: A high-performance hook designed for ultimate strength and precision, ideal when power and reliability are essential. Made from forged hi...

Features: The Rapala Super Stainless Steel Angled Pliers are 9-inch heavy-duty tools designed for de-hooking, leader clipping, and on-the-go riggin...

Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: The Claptail is a topwater lure designed to trigger explosive strikes with its unique sound and action, making it a must-have for anglers...

Features: A versatile combo pack combining Rapala's most essential fishing tools, designed to provide anglers with maximum utility and convenience ...

Features: The Rapala Crush City Salted Ned Roll features a spade tail that mimics minnows or gobies, delivering subtle, lifelike swimming action f...

Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...

Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...

Features: The Mayor™ is a versatile swimbait designed to target big bass, performing reliably in nearly any water or fishing condition all season l...

Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...

Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...

Features: The Baby Bubbler is a 2? plopper-style topwater bait designed to attract fish from both bank and boat, ideal for all types of anglers and...

Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...

Features: High-performance cordless fillet tool delivering steady speed and torque for clean, efficient cuts. Powered by durable lithium-ion techno...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: Replacement tails designed to keep your Poppa Pete performing at its best, ensuring long-lasting action and consistent fish-catching appe...

Features: A premium glide bait designed in collaboration with pro angler Steve Kennedy, built to deliver unmatched performance with a smooth, lifel...

Features: Seductive Slow-Sink Glide - The 2.4 oz balanced design sinks deliberately while gliding side-to-side with subtle power, drawing brutal re...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...