New Arrivals

Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The all new Picasso Lures Speed Drop Jighead was developed in collaboration with 2021 Bass Pro Shops U.S Open Champion Tucker Smith who ...

Features: The all new Picasso Lures Tungsten Ball Jighead is a made from the highest quality materials and components to give you the best chance a...

Features: The all new Seaguar Bulk Spool Management Bag is a must have for anglers seeking to clean up and organize their program! Made from ultra...

Features: The all new Seaguar Leader Feeder Line Management Bags are a must have for anglers seeking to clean up and organize their program! Made ...

Features: The all new Lew's Speed Spool GEN3 Baitcasting Reels are full of the latest technology on the market that is ready to bring the infamous ...

Features: The all new Strike King 6 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fish!...

Features: The all new Strike King 4.75 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fi...

Features: The all new Strike King 4 Inch Homing Minnow is a simple yet deadly effective tool for live scoping angler to reach new levels of succes...

Features: The all new Strike King 3 Inch Homing Minnow is a simple yet deadly effective tool for live scoping angler to reach new levels of succes...

Features: The all new Strike King Tour Grade Hair Jig is a type of lure that has been popular in the Cold Norther Waters for decades but with the a...

Features: The all new Strike King Bitsy Pad Perch improves on the success of the already popular KVD Pad Perch by giving it a smaller profile more...

Features: The all new Strike King Bitsy Poppin Perch improves on the success of the already popular KVD Poppin Perch by giving it a smaller profil...

Features: The all new Strike King Tour Grade Bottom Dweller Spinnerbait is the perfect choice when targeting deep, bottom dwelling bass! Details is...

Features: The Strike King Tour Grade Heavy Cover Colorado Willow Spinnerbait is here and ready to take on the nastiest of conditions all while slay...

Features: The all new Strike King Wake Shad 2.0 Jointed Wakebait is back by popular demand in a 2.0 Upgraded version from the original Wake Shad th...

Features: The all new Strike King 12 Inch KVD Zeus Worm is an extra-long, large-bodied work designed to attract HAWG's with each cast! Thanks to t...

Features: The all new Z-Man 4.5 Inch Chattershad Soft Plastic Trailer is purpose built for use behind the infamous Z-Man Chatterbait increasing yo...

Features: The all new Z-Man Graph ShadZ Soft Plastic is purpose built and designed to give Forward Facing Sonar Anglers THE competitive edge! It's ...

Features: The Dobyns D-Swim Heavy Hook Swimbait Jighead is a robust Swimbait Jighead that is designed to thrive against the nastiest of fish! Than...

Features: The Dobyns D-Swim Heavy Hook Swimbait Head w/Weedguard is a robust Swimbait Jighead that is designed to thrive in the nastiest of situat...

Features: The all-new Gary Yamamoto 4 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...

Features: The all-new Gary Yamamoto 3.5 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in ...

Features: The all new Bucca Buzzing Baby Bull Shad Jointed Swimbait/Buzzbait Combo is a truly revolutionary and unique bait designed by Mike Bucca ...

Features: The all new Bucca Baby Bull Rat Wakebait is an ultra realistic imitation mouse topwater bait designed by Mike Bucca to catch you big fis...

Features: The Geecrack SuPaku Swimmer 95 Floating Swimbait is a finesse-style bait designed for maximum fun and effectiveness! Features swiveling ...

Features: The all new Z-Man 5 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...

Features: The all new Z-Man 4 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...

Features: The all new Z-Man ZWG Worm Hook expands upon the standard that the ZWG Weighted Swimbait Hook started with its elite bait keeping abilit...