New Arrivals

Features: The G-Ratt Baits Soft Poppa Pete Glide Bait is a high-performance Soft Swimbait designed to trigger aggressive strikes by mimicking fast...

Features: The SPRO Wacky Snack Stickbait is a Precision Finesse Stickbait designed to trigger bites from pressured fish with a subtle, natural flu...

Features: The SPRO Surface Swimmer Paddle Tail Swimbait is a Shallow-Water Swimbait designed to mimic natural baitfish movement, triggering aggres...

Features: The Hideup Foosha Umbrella Rig Regular is a next-generation advancement that mimics frantic baitfish with a dynamic spinning action, cre...

Features: The Rebel Ultra-Finesse Jig Kit Snack Packs simplify finesse jig fishing with pre-rigged, ready-to-fish setups for fast, effective prese...

Features: Hideup Hu-Minnow 111FS Jerkbait delivers intense vibrations and water churning, making it perfect for tough conditions like strong winds...

Features: Hideup Hu-Minnow 111SP Jerkbait delivers intense vibrations, making it perfect for tough conditions like strong winds, murky water, and ...

Features: The Z-Man Z-Logo HoodieZ is a Classic Hoodie designed for comfort on and off the water, perfect for cool mornings and breezy boat rides!...

Features: The all new Geecrack Bubble Nail Attractant is as wild and ambitious of an idea as it is effective at catching BIG FISH! Made from a Dura...

Features: The all new Great Lakes Finesse Stay Pinned Spy Bait is a Game Changer for the Spy Bait Category of baits that allows you to slow down yo...

Features: The Halco Slidog 85 Single Hook Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's most active gamefish...

Features: Thew all new Geecrack G-Blade Spinnerbait 1/2 oz is a rebirth of the Micro Spinnerbait Craze in Japan and features a slew of features su...

Features: The Eagle Claw Lazer Pro-V Eagle Eye Ball Jighead is a high-performance ball head jig designed for precision fishing, combining a razor-...

Features: The Eagle Claw Lazer Pro-V Eagle Eye Underspin Ball Jighead enhances minnow or swimbait presentations with vibration, flash, and hologra...

Features: Developed with Kyle Welcher, the Picasso Lures Pro Metal Little Spotty Jig is a high-performance finesse jig offering superior sensitivi...

Features: The Lucky Craft Saltwater Flash Minnow 130MRS Sinking Rip Bait is a Flashy Beast that Saltwater Gamefish simply CANNOT ignore when it ri...

Features: The Lucky Craft Lightning Staysee 110SP is a Suspending Jerkbait designed for targeting big bass in the depths thanks to its deep diver ...

Features: The Lucky Craft Lightning Pointer 110DD is a 4.5 Inch Cold/Warm Water Jerkbait that elicits a Crazy Side to Side Wobble thanks to its Un...

Features: The Lucky Craft Gunfish 95 H3 is a 3.75 Inch Topwater Popper/Walker that blends the two styles together giving an irresistible action big...

Features: The Halco Roosta Popper 195 Haymaker KO Topwater Popper is a machine precision engineered to deliver Haymakers and Knock Outs on massive...

Features: The all new Yo-Zuri Pro Popper Topwater Popper is designed for explosive surface strikes, delivering long casting distance and precision ...

Features: The Yo-Zuri Pro Glide Bait is a premium Japanese Designed Single Jointed Glide Bait built for smooth, chopping-style action, delivering a...

Features: The Yo-Zuri Pro Shad Crankbait is a premium finesse-style shad-shape crankbait delivering a tight wiggle and suspending action, designed ...

Features: The Yo-Zuri Pro 110 Jerkbait is a premium jerkbait designed for 3-5 ft depth, delivering long-distance casts, pinpoint accuracy, and irre...

Features: The Yo-Zuri Pro 110 Mid Depth Jerkbait is a premium jerkbait designed for 6-8 ft depth, delivering long-distance casts, pinpoint accuracy...

Features: The X-Zone Stealth Finesse Series Scented Whiplash Shad is a 3.5 inch premium soft jerkbait delivering lifelike action and unmatched vers...

Features: The X-Zone Pro Series Whiplash Shad is a 5 inch premium soft jerkbait delivering lifelike action and unmatched versatility! Crafted from ...

Features: The Nichols Lures Reflex Series Buzzbait is a head-slammer style buzzbait engineered to provoke aggressive strikes from bass with its lou...

Features: The Nichols Lures The Catalyst Colorado Willow Spinnerbait blends premium style and performance, designed for topwater and subsurface act...