New Arrivals

Features: The Picasso Lures Urchinator TPE Balance Weights help fine-tune urchin-style soft baits for controlled fall rates, improved balance, and...

Features: The Picasso Lures Urchinator Hanger Weights in Size Medium provide a secure and versatile solution to adding weight to your Soft Plastic...

Features: The Picasso Lures Urchin Willow Blade Harness adds flash, vibration, and balance to Urchin Style Baits, creating an enticing fluttering ...

Features: The Yo-Zuri Mag Popper 190mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...

Features: The all new Strike King Bitsy Football Jig is a compact Finesse Football Jig built for pressured bass and clear water, offering a subtle...

Features: The all new Strike King Patroller 90 is a Floating Topwater Prop Bait designed to attract Big Fish with surface disturbance, sound, and ...

Features: The all new Strike King Patroller 110 is a Floating Topwater Prop Bait designed to attract Big Fish with surface disturbance, sound, and...

Features: The Strike King Spotlight Winged Minnow is a 5-inch bait designed to tempt finicky bass with a natural profile and subtle action, making...

Features: The Strike King Spotlight Winged Minnow is a 7-inch bait designed to tempt finicky bass with a natural profile and subtle action, making...

Features: The all new BaitFuel Forage Specific X55 Freshwater Gel is the latest innovation from the Scent and Flavor Pros at BaitFuel that helps yo...

Features: The all new Z-Man ChatterBait PZ2 is a Spiritual Revisit to the Original Project Z ChatterBait that promises to offer powerful vibration...

Features: The Z-Man Mud StudZ™ is a 2.75-inch Pre-Rigged Swimbait designed for bottom-contact fishing, mimicking small baitfish with a natural swi...

Features: The Z-Man Mud StudZ™ is a 3.25-inch Pre-Rigged Swimbait designed for bottom-contact fishing, mimicking small baitfish with a natural swi...

Features: The all new Z-Man Kingpin™ ElaZtech® is a 5-inch Sinking Stickbait that delivers a natural fall, lifelike wobble, and exceptional durabi...

Features: The all new Z-Man TRD™ Finesse Jig is a compact, skirted jig built for Ned-Style Finesse Fishing, delivering a subtle presentation desig...

Features: The all new Z-Man Stuntman™ is a 4-inch Sinking Soft Jerkbait with a realistic baitfish profile, natural fall, and erratic darting actio...

Features: The BaitFuel Saltwater Gator Shad Paddle Tail Swimbait is a versatile saltwater swimbait with a larger baitfish profile, designed to tar...

Features: The Berkley PowerBait MaxScent Moeba is a 4.5 inch Urchin and is an anglers best friend combining the Popular Urchin profile, with power...

Features: The Berkley PowerBait MaxScent Moeba is a 3.5 inch Urchin and is an anglers best friend combining the Popular Urchin profile, with power...

Features: The Snag Proof Pop'N Rambler is a versatile 2.5-inch Topwater Popping Frog designed to trigger explosive bass strikes while working effe...

Features: The Rebel Hellgramite Creature Bait Kit is the perfect way to get started on the Rebel Hellgramite Floating Bug Style Soft Plastic that'...

Features: The Heddon Bone Spook Kit is a 3-piece Topwater Walker Kit featuring three legendary walking baits designed to trigger explosive surface...

Features: The Rebel Tadpole Soft Plastic Toad Kit is the perfect way to get started on the Rebel Tadpole Floating tadpole-style Soft Plastic that'...

Features: The DHUKR Dink Human Dehooker Tool is the most compact tool in the DEHUKR lineup, purpose built for smaller hooks giving you a controlle...

Features: The DHUKR Yak Loop Handle Human Dehooker Tool is a Specialized Version of the Original DHUKR built for anglers who need a more secure gr...

Features: The DHUKR Toad Human Dehooker Tool is the Original Full Size Tool designed to remove embedded fish hooks from human skin using a control...