New Arrivals

Features: Picasso Dummy Heads are designed for fishing heavy cover and ensuring compliance with state regulations, providing a safe and effective a...

Features: The Picasso Rusty Squeaker produces a unique squeaky pitch and clacking sound that provokes aggressive strikes from fish. Its versatile n...

Features: The Picasso Pro Metal Worm Weights provide anglers with a high-performing, cost-effective alternative to pure lead, offering enhanced sen...

Features: The Picasso Neko Weight features a screw-locking system that securely holds soft plastics, minimizing slippage during casts for consisten...

Features: The Picasso Custom Fantasy Football Jig combines superior action and vibrant colors, designed to attract more fish with its dynamic movem...

Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...

Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...

Features: Premium three-jointed swimbait designed to mimic natural shad and baitfish, delivering lifelike action that trophy bass can't resist. Bui...

Features: The KGB Lil Guy is a 120mm swimbait built for tough bite conditions, offering the same irresistible action as the KGB Chad Shad 180 in a ...

Features: The Yama Bug is a versatile creature bait designed with pro angler input, built to excel in flipping, pitching, or serving as a jig trail...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The New M1 Bass Rods deliver unmatched sensitivity and control, designed to give bass anglers a precise, performance-driven fishing exper...

Features: The Picasso Titanium High Performance Double Colorado Spinnerbait delivers unmatched flash and vibration, perfect for attracting aggressi...

Features: The Picasso Titanium Pro Spinnerbait delivers hard-hitting vibrations and straight tracking for aggressive, fast-moving presentations, ma...

Features: The Picasso Titanium Pro Spinnerbait is a high-performance lure designed to deliver hard-hitting vibrations and straight tracking, making...

Features: Versatile jigging spoon designed to attract perch, walleye, trout, bass, and pike with lifelike action and sound, effective in both ice a...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...