New Arrivals

Features: The Sufix Defcon FC Copolymer Line delivers a perfect blend of sensitivity, strength, and control for freshwater and inshore fishing. Mad...

Features: Topwater lure designed with a rear prop to create spray, splashes, and disturbance, making it perfect for fishing heavy cover where stand...

Features: Premium copolymer fishing line designed to deliver superior lure control, bite detection, and dependable strength for consistent angling ...

Features: A premium finesse fishing line that blends traditional Japanese craftsmanship with modern technology, delivering unmatched performance fo...

Features: The All Purpose Soft Bait Hook is crafted for a wide range of fishing applications, offering strength and precision for various soft plas...

Features: Designed with 2-time Bassmaster Classic Champion Hank Cherry, the Picasso Toad Slayer excels at skipping under cover or fishing open wate...

Features: A large-profile soft craw bait designed for powerful water displacement and big-bait attraction. Crafted from responsive, durable soft pl...

Features: Medium-sized elastomer bait designed to mimic lively prey and attract a wide range of predator fish. Constructed from durable, flexible e...

Features: A dynamic soft bait designed to create enticing, multi-directional movement that draws in predatory fish. Built from firm "worm material"...

Features: A lifelike bait designed to mimic a tight school of baitfish, creating a natural feeding illusion that draws predators in. Built from dur...

Features: The Coike Thunder Medium Elastomer is a versatile soft bait designed to enhance catches, mimicking lively prey and appealing to a wide ra...

Features: The Picasso Heavy Hitter is a 4-ounce lure knocker designed to free your lure from snags quickly, keeping your fishing smooth and efficie...

Features: The Custom Old School Dock Rocket Jig combines superior action and vibrant colors to attract more fish, ideal for skipping docks, pitchin...

Features: The Picasso Smart Mouth Gamakatsu Jig Heads excel in both fresh and saltwater, offering versatile hook sizes from 1/16oz to 3/8oz for a w...

Features: Picasso Dummy Heads are designed for fishing heavy cover and ensuring compliance with state regulations, providing a safe and effective a...

Features: The Picasso Rusty Squeaker produces a unique squeaky pitch and clacking sound that provokes aggressive strikes from fish. Its versatile n...

Features: The Picasso Pro Metal Worm Weights provide anglers with a high-performing, cost-effective alternative to pure lead, offering enhanced sen...

Features: The Picasso Neko Weight features a screw-locking system that securely holds soft plastics, minimizing slippage during casts for consisten...

Features: The Picasso Custom Fantasy Football Jig combines superior action and vibrant colors, designed to attract more fish with its dynamic movem...

Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...

Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...

Features: Premium three-jointed swimbait designed to mimic natural shad and baitfish, delivering lifelike action that trophy bass can't resist. Bui...

Features: The Yama Bug is a versatile creature bait designed with pro angler input, built to excel in flipping, pitching, or serving as a jig trail...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The New M1 Bass Rods deliver unmatched sensitivity and control, designed to give bass anglers a precise, performance-driven fishing exper...

Features: The Picasso Titanium High Performance Double Colorado Spinnerbait delivers unmatched flash and vibration, perfect for attracting aggressi...

Features: The Picasso Titanium Pro Spinnerbait delivers hard-hitting vibrations and straight tracking for aggressive, fast-moving presentations, ma...

Features: The Picasso Titanium Pro Spinnerbait is a high-performance lure designed to deliver hard-hitting vibrations and straight tracking, making...

Features: Versatile jigging spoon designed to attract perch, walleye, trout, bass, and pike with lifelike action and sound, effective in both ice a...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...