New Arrivals

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: Compact inshore twitchbait with a thick, short profile designed to mimic fleeing shrimp and baitfish with exaggerated darting and gliding...

Features: The all new Z-Man Scented 6 Inch Jerk ShadZ are Soft Plastic Jerkbait that produce life-like action in the water with every cast! Constru...

Features: A versatile multi-tail soft bait designed to create lifelike movement and trigger strikes, even in tough conditions. Made from supple, re...

Features: The all new Lunkerhunt HIVE Micro Manta is Micro in Size but a Monstrous Presence in your local waterways as it can turn even the most p...