New Arrivals

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: A compact, high-performing soft jerkbait designed for dropshotting or sonar jighead use, delivering lifelike shimmying action that consis...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: The SWAG LT Swimbait delivers a wide, stable swim action, designed to attract strikes with lifelike movement and versatility for both dor...

Features: The SWAG LT Swimbait delivers a wide, stable swim action with versatile Over/Under Line-Through harness for both dorsal and belly hook ri...

Features: The DieZel KickerZ is a premium inshore soft bait designed to entice finicky species like tarpon, redfish, speckled trout, and snook with...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and fluid swimming action that stands out as a pr...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and a natural swimming motion designed to trigger...

Features: The NetBait Finiki Sonix Glide Trailer is a 3-inch soft bait designed to mimic small baitfish, ideal for finesse fishing and enticing bit...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: Realistic soft plastic bait with a bulky baitfish profile and twin kicker tails that deliver lifelike action to attract redfish, tarpon, ...

Features: The HIDEUP Stagger Wide Type Hog Swimbait borrows the Water Displacing Body of the Stagger Wide Type Paddle Tail Swimbait but trades the...