New Arrivals

Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...

Features: The Bill Lewis Big Gizz is a versatile 6" lure that weighs 2 3/16 oz and functions as a spoon, blade bait, or magnum-sized lipless crank...

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mim...

Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...