New Arrivals

Features: Versatile Curly Tail Bait - Lifelike fish-shaped grub with a fat minnow body and curly tail, delivering natural swimming action for fresh...

Features: The DieZel MinnowZ is a versatile and durable paddle-tail swimbait perfect for both fresh and saltwater fishing, offering realistic actio...

Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...

Features: The all new Z-Man Scented 6 Inch Jerk ShadZ are Soft Plastic Jerkbait that produce life-like action in the water with every cast! Constru...

Features: The all new Z-Man Llama TubeZ are Finally Here and was purpose built for Clear Water and the Toughest of Conditions! Constructed from th...

Features: The all new Gary Yamamoto 3.25 Inch Slinko Ned Worm is the Baby Brother of the Legendary 5.5 Inch Slinko that anglers have found success...

Features: The all new Great Lakes Finesse Micro Snack Craw stands out in the crowded market of craw baits with its stealthy, non-threatening Micro...

Features: The all new Great Lakes Finesse Micro Juvy Craw introduces a modern twist on the traditional Micro Tube bait, offering anglers enhanced ...

Features: The all new 2.25 inch Great Lakes Finesse Micro Drop Minnow stands out as a versatile and highly effective bait for various Micro fishin...

Features: The all new NetBait Prop Duster Minnow is a 3.5 Inch Soft Plastic Minnow that is perfect for Forward Facing Sonar Applications! Construct...

Features: The all new Strike King Rage Buzz Minnow is the perfect Soft Plastic Topwater to get the fish in a RAGE and ready for Top-Tier Topwater A...

Features: The all new Strike King Tumbleweed Floating Dice is the latest addition to the Growing "Fuzzy Dice" Craze that has taken angler and fish...

Features: The all new Strike King Tumbleweed Salted Dice is the latest addition to the Growing "Fuzzy Dice" Craze that has taken angler and fish b...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: A versatile multi-tail soft bait designed to create lifelike movement and trigger strikes, even in tough conditions. Made from supple, re...

Features: Complete Crappie Fishing Kit - Includes 52 premium pieces designed for targeting crappie and other panfish, offering a versatile selectio...

Features: The Z-Man Micro Finesse Terminal Tackle Kit is an all-in-one rigging solution for Micro Finesse Plastics like the Micro GOAT, Tiny Tickl...

Features: The all new Lunkerhunt HIVE Micro Strider is an Arachnid Style Soft Plastic that creates Crazy yet Subtle Vibrations through its Creepil...

Features: The all new Lunkerhunt HIVE Micro Manta is Micro in Size but a Monstrous Presence in your local waterways as it can turn even the most p...

Features: The HIDEUP Stagger Wide Type Hog Swimbait borrows the Water Displacing Body of the Stagger Wide Type Paddle Tail Swimbait but trades the...

Features: The HIDEUP Stagger Craw Brings Japanese Design and Craftsmanship to North American Shores and is sure to up your Craw Game to new heights...

Features: The Geecrack Spiron Twin Creature Bait is a meticulously designed soft plastic bait that offers unparalleled versatility! Asymmetrical bo...