New Arrivals

Features: The Yamamoto Uni is an urchin-style bass bait with bulbed appendages that create lifelike quivers and irresistible movement, perfect for ...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...

Features: A large-profile soft craw bait designed for powerful water displacement and big-bait attraction. Crafted from responsive, durable soft pl...

Features: Medium-sized elastomer bait designed to mimic lively prey and attract a wide range of predator fish. Constructed from durable, flexible e...

Features: A dynamic soft bait designed to create enticing, multi-directional movement that draws in predatory fish. Built from firm "worm material"...

Features: A lifelike bait designed to mimic a tight school of baitfish, creating a natural feeding illusion that draws predators in. Built from dur...

Features: The Coike Thunder Medium Elastomer is a versatile soft bait designed to enhance catches, mimicking lively prey and appealing to a wide ra...

Features: The Yama Bug is a versatile creature bait designed with pro angler input, built to excel in flipping, pitching, or serving as a jig trail...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The Hideup Coike Bait is a full-size urchin-style JDM soft plastic designed with a dynamic profile and lively action to entice big bass. ...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: The Shredder is a 2.5" finesse soft plastic hair jig designed for versatile applications, perfect for enticing bass even in tough conditi...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...

Features: The 3.5" PrawnstarZ™ LB is a lifelike, versatile soft bait offering realistic action and exceptional durability, perfect for various fres...

Features: Compact 1.75" bait designed for forward-facing sonar, with a realistic shad profile and lively forked tail to attract big crappie and pan...

Features: The PrawnstarZ™ is an ultra-realistic shrimp lure with lifelike movement, mimicking live shrimp to attract a variety of gamefish. Made f...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: A compact finesse bait that imitates zooplankton, insect larvae, and other tiny prey, delivering lifelike movement even when deadsticked....

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...

Features: The PrawnstarZ™ is an ultra-realistic shrimp lure with lifelike movement, mimicking live shrimp to attract a variety of gamefish. Made f...

Features: Innovative finesse bait combining the classic 2.75" TRD body with hand-threaded silicone skirts for lifelike action and enhanced attracti...

Features: The Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait delivering lifelike action to trigger strikes on Ned rigs, dropshots, wacky rigs, and...

Features: A compact, high-performing soft jerkbait designed for dropshotting or sonar jighead use, delivering lifelike shimmying action that consis...