New Arrivals

Features: A premium glide bait designed in collaboration with pro angler Steve Kennedy, built to deliver unmatched performance with a smooth, lifel...

Features: The Rapala XD Super Line Scissors are precision cutting tools designed for anglers to trim thick braided lines, jig skirts, and perform a...

Features: Seductive Slow-Sink Glide - The 2.4 oz balanced design sinks deliberately while gliding side-to-side with subtle power, drawing brutal re...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: Topwater lure designed with a rear prop to create spray, splashes, and disturbance, making it perfect for fishing heavy cover where stand...

Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...

Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...

Features: Premium three-jointed swimbait designed to mimic natural shad and baitfish, delivering lifelike action that trophy bass can't resist. Bui...

Features: The KGB Lil Guy is a 120mm swimbait built for tough bite conditions, offering the same irresistible action as the KGB Chad Shad 180 in a ...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The Bill Lewis Big Gizz is a versatile 6" lure that weighs 2 3/16 oz and functions as a spoon, blade bait, or magnum-sized lipless crank...

Features: Compact topwater bait designed to mimic fleeing baitfish, delivering explosive strikes and consistent surface action. Crafted from durabl...

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...

Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...

Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mimi...

Features: The Yo-Zuri Hydro Monster Shot Sinking Stick Bait is a multi-purpose hard bait ideal for fishing from surface to bottom, mimicking distr...

Features: Next-Level Topwater Chaos: The Screamin' Choppo is a topwater plopper bait built to intensify surface commotion, combining classic tail-s...

Features: Next-Level Topwater Chaos: The Screamin' Choppo is a topwater plopper bait built to intensify surface commotion, combining classic tail-s...

Features: Premium jerkbait designed for pressured waters and finicky bass, delivering consistent performance and realistic baitfish appeal. Constru...

Features: The Jackall Live Darter is a hardbait designed to target suspended bass, delivering sharp, erratic darting action that mimics fleeing pre...

Features: The Bass Mafia Hitman is a hybrid swimbait-crankbait designed for shallow water, creating aggressive surface action that triggers big bas...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 5 feet lure designed for maximum pe...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 2 to 4 feet lure designed for maximum pe...

Features: Premium finesse-style shad crankbait delivering a tight wiggle and suspending action, designed for distance casting and precise presentat...

Features: High-Level Overview: The BOOYAH Flash Point Jr. Jerkbait delivers flash, sound, and erratic action to provoke aggressive strikes from bas...

Features: Versatile Deep-Diving Jerkbait - The BOOYAH Flash Point Jr. Deep Jerkbait is designed to target fish holding in the 8-10 ft range with li...

Features: The Yo-Zuri Hydro Popper HD is a hard-hitting topwater lure designed for explosive strikes, creating massive surface splashes that attrac...

Features: The Yo-Zuri Mag Pencil is a large topwater "walk-the-dog" style lure designed for saltwater anglers seeking long, accurate casts and expl...

Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...

Features: The Yo-Zuri Mag Popper 100mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...

Features: The Yo-Zuri Crystal Minnow 110mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...