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Top Brands
Hard Baits
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Cotton Cordell Wally Diver Suspending Walleye Lure
$7.99$6.79Features: The Cotton Cordell Suspending Wally Diver adds a new wrinkle to your Walleye arsenal--suspending on the pause. Same classic slender prof...
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Megabass Ito Shiner 4 1/2 inch Suspending Jerkbait
$24.99Features: The Megabass Ito Shiner is a 4 1/2 inch, 1/2 ounce suspending jerkbait straight from the personal tackle box of Yuki Ito. Design went on...
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Cotton Cordell Boy Howdy Topwater Prop Bait - 4.5 Inch
$6.99$5.94Features: The Cotton Cordell Boy Howdy Topwater Prop Bait has long been a staple in a successful anglers tackle box thanks to its explosive action ...
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Booyah Flash Point Deep Jr. Jerkbait - 4 Inch
$14.99$12.74Features: Versatile Deep-Diving Jerkbait - The BOOYAH Flash Point Jr. Deep Jerkbait is designed to target fish holding in the 8-10 ft range with li...
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Storm Original Deep ThunderStick 4 3/8 inch Jerkbait/Trolling Minnow
$8.49$7.22Features: The Storm Original Deep ThunderStick 12 is a deep diving jerkbait/trolling minnow designed for targeting walleye holding deep. Design ba...
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Heddon Pop'n Image 3 inch Topwater Popper
$7.99$6.79Features: The Heddon Pop'n Image is a versatile topwater popper lure that can both pop and walk-the-dog. Designed for long-distance casting and ea...
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SPRO BBZ-1 Swimbait 8 inch Fast Sinking
from $49.99from $42.49See our other listings for these options: Style Length Weight Floating 8" (20 cm) 4.4 oz. (124 g) Slow Sink 8" (20 cm) 4.8 oz. (136 g) Fa...
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River2Sea Whopper Plopper 190 Topwater Prop Lure
$20.99The River2Sea Whopper Plopper 190 is a massive, 7 1/2 inch, 2 3/4 ounce topwater prop lure for big game species like muskie, pike, striper, and tro...
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Rapala CountDown CD09 3 1/2 inch Balsa Minnow
$12.49$10.62Features: The Rapala CountDown CD09 is a 3 1/2 inch, 7/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Rapala Slab Rap SLR04 1 1/2 inch Lipless Crankbait
from $8.49from $7.22Features: The Rapala Slab Rap SLR04 is a 1 1/2 inch, 1/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
$12.99$11.04The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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Smithwick Suspending Super Rogue Jr. - 4.125 Inch
$8.99$7.64Features: The Smithwick Suspending Super Rogue Jr. is a 4.125 inch suspending jerkbait/trolling hard minnow. Cast far and offers unmatched durabili...
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Cotton Cordell Big O Square-Lip Crankbait
$6.99$5.94Features: The Cotton Cordell Big O Square-Lip Crankbait is a shallow to medium diving squarebill crankbait that rums between 4 and 6 feet. Catches...
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Evergreen International SB-77 "Shower Blows" Topwater Walker
$17.99Features: The Evergreen International SB-77 is a new smaller version of Evergreen's well-respected SB (aka Shower Blows) topwater pencil popper wa...
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Evergreen International CR-8 Medium Diving Crankbait
from $15.99from $13.59Features: The Evergreen International CR-8 is a 2 1/4 inch, 1/2 ounce medium diving crankbait. Natural high-pitch rolling and vivid wobbling acti...
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Cotton Cordell Original Pencil Popper Topwater Lure
from $9.99from $8.49Features: The Cotton Cordell Original Pencil Popper Topwater Lure is a pencil popper topwater lure. Designed to deliver super-long casts. Weighted...
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Bucca Baby Bull Gill Hard Body Swimbait
from $16.99from $15.29Features: The Bucca Baby Bull Gill is a downsized, entry-level version of the high-end Triton Mike Bucca Bull Gill hard body swimbaits. Measures 3...
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Rapala Original Floater F03 Balsa Minnow
$10.49$8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Heddon Super Zara Spook Topwater Walker - 4.5 Inch
$9.99$8.49Features: The Heddon Super Zara Spook is a silent topwater bait with smooth "walk-the-dog" action that entices aggressive strikes from bass, pike, ...
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Berkley Krej 100 Jerkbait - 3.9 Inch
$16.99$13.59Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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LIVETARGET Ultimate Frog Stride Bait
$13.99Features: The LIVETARGET Ultimate Frog Stride Bait is a must-have tackle box item for anglers targeting surface feeding predators like Bass and Pik...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
from $8.49from $7.22Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Deps Tiny Bullshooter 100 Glidebait
$50.00Features: Compact 100mm jointed swimbait designed to imitate small bluegill and panfish, ideal for tempting cautious bass in tight cover and shallo...
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Deps Evoke 1.2 Squarebill Crankbait
$21.99Features: The Deps Evoke 1.2 Squarebill Crankbait is specifically designed for fishing in cover, offering enhanced success around obstacles like b...
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Nomad Design The Ridgeback Jig
from $10.99from $9.34Features: The Nomad Design The Ridgeback is a Saltwater Back-Sliding Style Casting Jig The Ridgeback can be worked slowly or quickly, with a slow f...
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Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
from $10.49from $8.92Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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Storm ThunderStick MadFlash 4 3/8 inch Jerkbait/Trolling Minnow
from $8.99from $7.64Features: The Storm ThunderStick MadFlash is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. Form and shape are true in design an...
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Strike King KVD 1.5 Deep Diver Squarebill Crankbait
from $9.99from $7.99Features: The Strike King KVD Deep Diver Squarebill 1.5 Crankbait is designed with the legendary Kevin VanDam to create a deeper diving plug with ...
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Strike King Pro Model Series 4S Shallow Diving Squarebill Crankbait
from $7.99from $6.39Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...
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Storm Original Thinfin 06 Shallow-Medium Diving Crankbait
$8.49$7.22Features: Original 2 1/2 inch, 1/5 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, in...
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SPRO Sashimmy Swimmer 125 - 5 Inch
$18.99$16.14Features: The SPRO Sashimmy Swimmer 125 crafted by Elite Series pro angler Bryan New, showcases a distinctive "S" swimming action that drives fish...
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Megabass Super-Z Z-1 Medium Diving Crankbait
$19.99Features: The Megabass Super-Z Z-1 is a new 2 inch, 1/4 ounce crankbait designed to dive up to 6 feet deep. High-pitch action and relentless bulld...
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Bomber Fat Free Shad Guppy 2 3/8 inch Shallow-Medium Diving Crankbait
from $4.99from $4.24Features: The Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in ...
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Nomad Design Atlas Squarebill Crankbait
from $8.99Features: The Atlas is a new Squarebill Crankbait designed by Nomad Design for freshwater. Constructed with Nomad Design's High Density ABS plastic...
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Norman Speed-N Jr. Crankbait - 2.25 Inch
$8.99$7.64Features: The Norman Speed-N Jr. Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Con...
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Berkley Jack 8 Lipless Crankbait - 3.1 Inch
$11.99$9.59Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...
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Bill Lewis Hammer Flat Crankbait - 3/8 oz
$9.99$8.49Features: The Hammer-Trap is a premium lipless lure designed to deliver aggressive action and draw vicious strikes from nearby fish. Built with hig...
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Rebel Teeny Wee Frog 1 1/2 inch Ultralight Waking Crankbait
$6.99$6.29Features: The Rebel Teeny Wee Frog Ultralight Waking Crankbait is an 1 1/2 inch ultralight, frog imitating waking crankbait. Effectively mimics a ...
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Bomber Fat Free Shad Jr. 2 1/2 inch Deep Diving Crankbait
$4.99$4.24Features: The Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, tha...
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Rapala Husky Jerk 12 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 12 is a 4 3/4 inch, 7/16 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy ...
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Bill Lewis Suspending 120mm Scope-Stik 4-6/7-10 ft
$14.99$12.74Features: The Bill Lewis Suspending 120mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance...
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Rebel Hellgrammite 1 3/4 inch Sinking Ultralight Crankbait
$6.99$6.29Features: The Rebel Hellgrammite Sinking Ultralight Crankbait is a 1 3/4 inch sinking, ultralight hellgrammite imitating crankbait. Life-like body...
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Rapala Original Floater Elite 120 Minnow - 4.75 Inch
$18.99$16.14Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...
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Evergreen International CR-16 Extra Deep Diving Crankbait
from $17.99from $14.99Features: The Evergreen International CR-16 is a 3 inch, 15/16 ounce extra deep-diving crankbait. Natural high-pitch rolling and vivid wobbling a...
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Rapala Original Floater F13 Balsa Jerkbait
$13.49$11.47Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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SPRO Wameku Shad 70 Lipless Crankbait
$14.49$12.32Features: The SPRO Wameku Shad 70 is a 2 3/4 inch, 3/4 ounce lipless crankbait designed by Bassmaster Elite Series angler Shinichi Fukae. Extremel...
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Lunkerhunt Sushi 110S Suspending Jerkbait
$10.99$9.34Features: The Lunkerhunt Sushi 110S Jerkbait is a 4 1/3 inch, 1/2 ounce hard body jerkbait. Weighted and designed to dive 4 to 6 feet deep and sus...
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Rapala XRMAGXP-130/170 X-Rap Magnum XPlode Topwater Popper
from $26.49from $22.52Features: The Rapala X-Rap Magnum Xplode is a big game saltwater hard body popping surface plug. Low mounted line tie pulls the lure down on the r...
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