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Top Brands
Hard Baits
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Cotton Cordell Boy Howdy Topwater Prop Bait - 4.5 Inch
Retail: $6.99Our Price: $5.94Features: The Cotton Cordell Boy Howdy Topwater Prop Bait has long been a staple in a successful anglers tackle box thanks to its explosive action ...
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Daiwa TD Minnow 75SP JDM Suspending Jerkbait
Retail: $16.99Our Price: $14.44Features: The Daiwa TD Minnow 75SP is a 3 inch, 5/32 ounce jerkbait/rip bait with suspending buoyancy. The TD Minnow started as a limited North Am...
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Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Storm Original Thinfin 08 Shallow-Medium Diving Crankbait
Retail: $8.49Our Price: $7.22Features: Original 3 inch, 3/8 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, includ...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
Retail: $12.99Our Price: $11.04Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Berkley Hit Stick 7 - 2.75 Inch
from Retail: $8.99from $8.09Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Deep Hit Stick 4.75 Inch
Retail: $11.99Our Price: $10.79Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Nomad Design Swimtrex Max
Retail:from $9.99Features: The Nomad Design Swimtrex Max is a lipless crankbait designed for maximum thump at even the slowest speeds by professional tournament ang...
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Rapala Slab Rap SLR04 1 1/2 inch Lipless Crankbait
Retail: $9.49Our Price: $8.07Features: The Rapala Slab Rap SLR04 is a 1 1/2 inch, 1/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Bomber Fat Free Shad Guppy 2 3/8 inch Shallow-Medium Diving Crankbait
Retail: $4.99Our Price: $4.24Features: The Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in ...
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Yo-Zuri 3DB Slow Sinking Twitchbait 110mm - 4.25 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Slow Sinking 110mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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Strike King KVD Deep Elite 300 Series Jerkbait - 4.75 Inches
Retail: $16.99Our Price: $14.44Features: The Strike King KVD Deep Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed t...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
Retail: $15.49Our Price: $13.17Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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Megabass Kanata +1 Jerkbait
Retail:Our Price: $27.99Features: The Megabass Kanata +1 is a big bodied Jerkbait from Megabass that's designed to reach new depths and elevate your fishing to new heights...
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River2Sea Whopper Plopper 190 Topwater Prop Lure
Retail:Our Price: $20.99The River2Sea Whopper Plopper 190 is a massive, 7 1/2 inch, 2 3/4 ounce topwater prop lure for big game species like muskie, pike, striper, and tro...
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River2Sea Diver Vibe Lipless Crankbait
Retail:from $9.99Features: The River2Sea Diver Vibe is a unique lipless crankbait/blade hybrid that features a lead body encased in hard plastic. Adjustable action...
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Berkley Flicker Shad Crankbait - 1/8 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Shad Crankbait is a 1 1/2 inch, 1/8 ounce pro-designed deep-diving plug that dives 6 to 8 feet deep. Berkley Flicke...
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Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
from Retail: $10.49from $8.92Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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SPRO Rat 50 Wakebait
Retail: $54.49Our Price: $46.32The SPRO Rat 50 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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River2Sea Bubble Popper 88 Topwater Popper
Retail:Our Price: $10.99Features: The River2Sea Bubble Popper 88 is a Topwater walking bait that you can walk and pop in both freshwater and saltwater. In addition to th...
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Heddon Spin'n Image Topwater Prop Bait - 3.5 Inch
Retail: $9.99Our Price: $8.49Features: The Heddon Spin'n Image Topwater Prop Bait is as close as it gets to a Lifelike Shad that has the added benefit of a Loud and Plashy Tail...
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Strike King KVD 4.0 Magnum Shallow Squarebill Crankbait
Retail: $12.99Our Price: $11.04Features: The Strike King KVD 4.0 Magnum Squarebill is a 4-inch, 7/8-ounce shallow diving squarebill designed by Kevin VanDam Dive depth of 3 to 7...
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Evergreen International JT-95 Pencil Bait Topwater Walker
Retail:Our Price: $18.99Features: Evergreen International JT-95 is a 3 3/4 inch, 3/8 oz silent and deadly top water walking pencil bait. Featuring a compact, slim body, t...
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Megabass Great Hunting GH52 Bat-A-Fry - 2 Inch
Retail:Our Price: $22.99Features: The all new Megabass Great Hunting GH52 Bat-A-Fry is a tungsten-packed sinking minnow designed for elite trout fishing! It features an a...
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Bass Mafia Hitman Wake Bait
Retail: $14.99Our Price: $13.49Features: The Bass Mafia Hitman is a hybrid swimbait-crankbait designed for shallow water, creating aggressive surface action that triggers big bas...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
Retail: $12.99Our Price: $11.04Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Strike King Bitsy Jerkbait
Retail: $6.99Our Price: $5.94Features: The all new Strike King Bitsy Jerkbait is a downsized version of the original KVD Jerkbaits crafted to excel in small ponds, creeks, and ...
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Yo-Zuri 3DB Floating Wake Prop Bait
from Retail: $12.99from $10.39Features: The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater w...
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Rapala RipStop Deep 09 Jerkbait
Retail: $12.99Our Price: $11.04Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...
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Megabass Super-Z Z-1 Medium Diving Crankbait
Retail:Our Price: $19.99Features: The Megabass Super-Z Z-1 is a new 2 inch, 1/4 ounce crankbait designed to dive up to 6 feet deep. High-pitch action and relentless bulld...
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Rapala Shad Rap Elite 75 Floating Crankbait - 3 Inch
Retail: $15.99Our Price: $13.59Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...
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Rapala GSR05 Glass Shad Rap 2 inch Suspending Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Glass Shad Rap (GSR05) is a 2 inch, 5/16 oz, suspending crankbait with a see-through hard plastic body and realistic iridescen...
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G-Ratt Pistol Pete Glide Bait
Retail:Our Price: $21.99Features: The G-Ratt Baits Pistol Pete is the Sneaky Pete's little brother, measuring 5 1/4 inch and weighing 1 1/5 ounce with the same single joi...
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Evergreen International JT-115 Pencil Bait Topwater Walker
Retail:Our Price: $20.99Features: Evergreen International JT-115 is a 4 1/2 inch, 11/16 oz silent and deadly top water walking pencil bait. Featuring a compact, slim body...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Shimano World Minnow 115SP Suspending Jerkbait
Retail:Our Price: $25.99Features: The Shimano World Minnow 115SP Suspending Jerkbait is equipped with the innovative FlashBoost Internal, Spring-Loaded Suspended Foil tha...
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Z-Man HellraiZer Topwater Tail Blade Bait - 5 Inch
Retail: $17.99Our Price: $15.29Features: The Z-Man HellraiZer is a brand new lure featuring the first new topwater technology to come along in years! It planes along the surface...
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Lucky Craft Sammy 105 Knocking Topwater Walker - 4.25 Inch
Retail: $10.99Our Price: $9.89Features: The Lucky Craft Sammy 105 is a 4.25 Inch Topwater Walker that elicits a Legendary "walk the dog" action calling in big fish from far and ...
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Strike King 10XD Elite Series Crankbait - 6 Inch
Retail: $20.99Our Price: $17.84Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...
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Rapala XR-08 X-Rap Deep Diving Jerkbait - 3.125 Inch
Retail: $15.49Our Price: $13.17Features: The Rapala X-Rap Deep 08 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 3 1/8-inch bait has a stainle...
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Berkley Shallow Money Badger Crankbait - 2.75 Inch
Retail: $11.99Our Price: $10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...
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Bill Lewis Rat-L-Trap Mag Trap Lipless Crankbait - 3.5 Inch
from Retail: $7.69from $6.54Features: The Bill Lewis Rat-L-Trap Mag Trap is the larger brother to the original Rat-L-Trap that many consider to be one of the best lures of al...
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Megabass Super-Z Z-2 Deep Diving Crankbait
Retail:Our Price: $19.99Features: The Megabass Super-Z Z2 is a new 2 inch, 1/4 ounce crankbait designed to dive up to 10 feet deep. High-pitch action and relentless bulldo...
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Rapala Rippin' Rap 05 Lipless Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Rapala DT Series Crankbait DT14
Retail: $11.99Our Price: $10.19Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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Strike King 5XD Elite Series Crankbait - 2.5 Inch
Retail: $11.99Our Price: $10.19Features: The all new Strike King 5XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...
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Yakima Bait Cut Plug - 2.5 Inch
Retail:Our Price: $15.99Features: A versatile trolling plug designed to mimic a wounded cut plug herring, delivering lifelike spinning action and tail kick that triggers s...
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Berkley Dime Size 15 Crankbait
Retail: $12.99Our Price: $11.69Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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