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Top Brands
Hard Baits
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Berkley Stunna 100 +1 Jerkbait - 3.94 Inch
$15.99 USD$14.39 USDFeatures: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Megabass PopMax Topwater Popper
$19.99 USDFeatures: The Megbass PopMax is a 3 1/4 inch, 1/2 ounce topwater popper, Based on a Yuki Ito hand-carved original. Intakes channel water through t...
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G-Ratt Baits Fighting Fish Hybrid Swim Jig
$12.99 USDFeatures: The G-Ratt Baits Fighting Fish Hybrid Swim Jig is an all new bait from the pros at G-Ratt that is a mixture between a Swim Jig and a Cran...
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Rapala XRM-40 X-Rap Magnum Big Game Trolling Lure - 7 Inch
$28.99 USD$24.64 USDFeatures: The Rapala X-Rap Magnum 40 is a 7 inch, 3 3/8 ounce big game trolling minnow slash bait that dives up to 40 feet unassisted. Run true ou...
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Yo-Zuri Rattl'N Vibe One Knock 5/8 oz. Lipless Crankbait
$9.99 USD$7.99 USDFeatures: The Yo-Zuri Rattl'N Vibe 65 One Knock is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait with a single hard thumping "One Knocker" rat...
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Dirty Jigs Tour Level Finesse Football Jig
$5.49 USDFeatures: The Dirty Jigs Tour Level Finesse Football Jig is a top-tier bait designed for those hard bottom fishing situations! Its lead barb plast...
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Dirty Jigs Finesse Swim Jig
$5.49 USDFeatures: The Dirty Jigs Finesse Swim Jig is a Northern-style swim jig designed to imitate smaller baitfish! With a half-cut skirt for a lifelike a...
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Berkley Finisher 5 Jerkbait - 2 Inches
$9.99 USD$8.99 USDFeatures: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Stunna 112 Jerkbait - 4.4 Inch
$15.99 USD$14.39 USDFeatures: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...
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Strike King Pro Model Series 3 Medium Diving Crankbait
$6.99 USD$5.94 USDFeatures: The Strike King Pro Model Series 3 is a 2 inch, 1/4 ounce medium diving crankbait. Designed to target the 8 foot depth range. Relatively...
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Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 2.5 Inch
$9.99 USD$8.49 USDFeatures: The 2.5 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for...
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Berkley Thin Fisher Blade Bait
$6.99 USD$6.29 USDFeatures: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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Rapala DT Series Crankbait DT4
$10.49 USD$8.39 USDFeatures: The Rapala DT4 is a 2 inch, 3/8 ounce shallow diving balsa wood crankbait. Dives up to 4 feet deep. Extra thin polycarbonate lip for p...
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Dirty Jigs Tour Level Football Jig
$5.49 USDFeatures: The Dirty Jigs Tour Level Football Jig is a top-tier bait designed for those hard bottom fishing situations! Its large lead barb plastic...
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Z-Man SlingbladeZ Double Willow Spinnerbait
$8.99 USD$7.64 USDFeatures: The Z-Man SlingbladeZ Double Willow Spinnerbait is a tournament-grade spinnerbait designed by the legendary Luke Clausen. Built with low...
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Strike King Mini-King 1/8 oz. Spinnerbait
$2.99 USD$2.54 USDThe Strike King Mini-King is a small, 1/8 ounce spinnerbait perfect for light and ultra-light rods! Designed for catching smaller fish like juveni...
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Z-Man CrossEyeZ Football Jig
$5.29 USD$4.50 USDFeatures: The Z-Man CrossEyeZ Football Jig was designed by Elite Series pro and jig fishing guru, David Walker. Combines a traditional football ji...
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Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
$11.99 USD$9.59 USDFeatures: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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Strike King Pro Model Series 5XD Deep Diving Crankbait - 5/8 oz
from $7.99 USDfrom $6.79 USDFeatures: The Strike King Pro Model Series 5XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Strike King Pro Model Series 3XD Deep Diving Crankbait - 7/16 oz
from $7.99 USDfrom $6.79 USDFeatures: The Strike King Pro Model Series 3XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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P-Line Laser Minnow 1 oz. Jigging Spoon
from $4.89 USDfrom $4.16 USDThe P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly life-like finish. The oblong shape and sharp cu...
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Berkley Warpig Lipless Crankbait
$9.99 USD$8.99 USDFeatures: The Berkley® Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibr...
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Strike King Red Eyed Shad Lipless Crankbait - 2 Inch
$7.99 USD$6.79 USDFeatures: The 2 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredibl...
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Acme Kastmaster Spoon 1/4 oz.
$4.99 USD$4.24 USDFeatures: The Acme Kastmaster Spoon is a 1/4 ounce fishing spoon. Wild, baitfish-imitating action without line twist. Aerodynamic design allows fo...
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SPRO Thumper Spinnerbait
$12.49 USD$10.62 USDFeatures: The SPRO Thumper Spinnerbait is designed to be practical and effective in all types of water! Designed with Gamakatsu Nano Alpha Coated ...
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P-Line Kokanator Kokanee Jig 1/2 oz.
$3.99 USD$3.39 USDThe P-Line Kokanator has a UV Enhanced coating, which helps to amplify the lures original brilliant colors during deep water jigging. For best resu...
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VMC Moontail Jig
$7.49 USD$5.99 USDFeatures: The VMC Moontail Jig is a great new bucktail jig with a bright and shiny eye that is irresistible to walleyes and other gamefish. Constru...
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Berkley Flicker Shad Crankbait - 5/16 oz
$7.99 USD$7.19 USDFeatures: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Jackall TN 50/60/70 Lipless Crankbait
$18.99 USD$18.04 USDFeatures: The Jackall TN 50/60/70 Lipless Crankbait is a premium lipless crankbait. Innovative tungsten mouth allows the bait to stand straight up...
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Picasso Tungsten Little Spotty
from $7.29 USDfrom $6.56 USDFeatures: The Picasso Tungsten Little Spotty is a high-performance jig constructed from 97% super hard, dense tungsten! It's tungsten construction...
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Rapala Twitchin' Rap 8 Twitchbait - 3.125 Inch
$11.99 USD$9.59 USDFeatures: The all new Rapala Twitchin' Rap 8 Twitchbait is purpose built by Rapala for targeting highly pressured fish that re easily spooked! Cons...
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Rapala Jigging Rap 1 1/2 inch W3 Ice Jigs
$7.99 USD$6.39 USDFeatures: The Rapala Jigging Rap W3 Ice Jigs are a 1 1/2 inch, 3/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under har...
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Bill Lewis Hammer-Trap Lipless Crankbait - 3 Inches
$8.99 USD$7.64 USDFeatures: The all new Bill Lewis Hammer-Trap 3 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-...
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Rapala DT Series Crankbait DT8
$10.49 USD$8.39 USDFeatures: The Rapala DT8 Series Crankbait is a fine-tuned 2 inch (3/8 oz) fishing lure that will dive to and swim with a hard side-to-side action a...
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Picasso All Terrain Weedless In Line Spinner
$11.65 USD$10.48 USDFeatures: The Picasso All terrain Weedless In Line Spinner is a collaborative creation by Hank Cherry and Lonnie Cochran whose goal was to create a...
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Rapala PXR Mavrik 110 Jerkbait - 4.375 Inch
$16.39 USD$13.11 USDFeatures: Rapala PXR Mavrik 110 Jerkbait is a classic Jerkbait that has an emphasis on extreme success that turns it into a proper fish catching m...
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Northland Tackle Deep-Vee Bucktail Hair Jig - 1 Pack
$4.49 USD$4.04 USDFeatures: The Northland Tackle Deep-Vee Bucktail Jig is a fast falling and extra deadly Hair Jig designed for various fishing conditions! Boasting...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
$13.99 USD$11.19 USDFeatures: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Lucky Craft Pointer 78 Suspending Shallow Jerkbait
$15.99 USD$14.39 USDFeatures: The Lucky Craft Pointer 78 is a 3 inch, 3/8 once suspending jerkbait. Dives 4 to 5 feet. Low center of balance causes the lure to wobble...
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Smithwick Perfect 10 Rogue 5 1/2 inch Deep Diving Suspending Jerkbait
from $8.99 USDfrom $7.64 USDFeatures: The Smithwick Perfect 10 Rogue Deep Diving Suspending Jerkbait is a 5 1/2 inch deep diving suspending jerkbait. Dives deeper, quicker. T...
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Bandit 300 Series Deep Diving Crankbait
$7.99 USD$7.19 USDFeatures: Bandit 300 Series is a 2 inch, 3/8 ounce deep-diving crankbait. Favored for its durability, price, and the ability to attract fish, than...
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Yo-Zuri Crystal Minnow Deep Diver Walleye Trolling Minnow Lure
from $9.99 USDfrom $7.99 USDFeatures: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This ba...
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Rapala DT Series Crankbait DT10
$10.49 USD$8.39 USDFeatures: The Rapala DT10 is a 2 1/4 inch, 3/5 ounce extra deep diving balsa wood crankbait. Dives up to 10 feet deep. Extra thin polycarbonate l...
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Strike King KVD Square Bill 2.5 Silent Crankbait
$7.99 USD$6.79 USDFeatures: The KVD Square Bill 2.5 Silent Crankbait is a 2 3/4 inch, 5/8 ounce squarebill crank. Running depth of 3 to 6 feet. Designed to the spec...
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Dirty Jigs No-Jack Swim Jig
$5.99 USDFeatures: The Dirty Jigs No-Jack Swim Jig is the ultimate swim jig designed for tackling heavy cover with power! Triple layer paint job combined w...
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Buckeye Lures BFS Spot Remover Finesse Jig
$4.99 USDFeatures: The all new Buckeye Lures BFS Spot Remover Finesse Jig is the ULTIMATE finesse Jig for you! Built around the same head design as the rest...
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Nomad Design Swimtrex Max
from $9.99 USDFeatures: The Nomad Design Swimtrex Max is a lipless crankbait designed for maximum thump at even the slowest speeds by professional tournament ang...
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Storm Original Thinfin 08 Shallow-Medium Diving Crankbait
$7.49 USD$6.37 USDFeatures: Original 3 inch, 3/8 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, includ...
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