Hard Baits

Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: The Berkley Dime Size 10 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The all new Berkley 5 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jer...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...

Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...

Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Topwater Box, specially curated to bring y...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...