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Top Brands
Gift Guide
Get them something they actually want, will use, and enjoy. From the best-selling baits & lures to rods & reels that will make friends jealous, you can't go wrong with any of these picks.
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Sale!
Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
$12.99from $9.95Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Rapala SXR-10 X-Rap Saltwater Rip Bait - 4 Inch
$13.49$11.47Features: The Rapala SXR-10 X-Rap Saltwater is a 4 inch, 7/16 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassisted ...
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Sale!
Rapala XRM-20 X-Rap Magnum Big Game Trolling Lure - 5.5 Inch
$25.99from $18.20Features: The Rapala X-Rap Magnum 20 is a 5 1/2 inch, 1 5/8 ounce big game tolling minnow slash bait that dives up to 20 feet unassisted. Run true...
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Sale!
Rapala XRM-30 X-Rap Magnum Big Game Trolling Lure - 6.25 Inch
$28.99from $20.21Features: The Rapala X-Rap Magnum 30 is a 6 1/4 inch, 2 1/2 ounce big game trolling minnow slash bait that dives up to 30 feet unassisted. Run tru...
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Sale!
Rapala SXRL-12 X-Rap Saltwater Long Cast Rip Bait - 4.75 Inch
$18.49from $12.71Features: The Rapala X-Rap Long Cast 4 3/4 inch, 1 1/4 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Rapala XRM-40 X-Rap Magnum Big Game Trolling Lure - 7 Inch
$28.99$24.64Features: The Rapala X-Rap Magnum 40 is a 7 inch, 3 3/8 ounce big game trolling minnow slash bait that dives up to 40 feet unassisted. Run true ou...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
$13.99from $9.42Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Rapala Precision Xtreme Mavrik 110 Suspending Jerkbait - 4 3/8 Inch
$14.99$12.74Features: The all new Rapala Precision Xtreme Mavrik 110 Jerkbait is a meticulously crafted bait designed for unparalleled performance and reliabil...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
$13.99from $9.42Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Rapala Shadow Rap Shad 09 Jerkbait
$11.99$10.19Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Sale!
Rapala SXR-14 X-Rap Saltwater Rip Bait - 5.5 Inch
$20.49from $14.16Features: The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassi...
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Sale!
Rapala Skitter V 4 inch Topwater Walker
$12.49from $8.64Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Sale!
Rapala OG Rocco 05 Squarebill Crankbait
$11.99from $8.11Features: The Rapala OG Rocco 05 is a 2 1/2 inch squarebill crankbait designed by the legendary Ott DeFoe. Built with a round body balsa crankbait ...
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Sale!
Rapala Skitter Walk 08 Topwater Walker
$12.49from $8.64Features: The Rapala Skitter Walk 08 SW is a 3 1/8 inch, 7/16 oz Topwater walking bait that is painted for Freshwater and Saltwater. Performs "Wal...
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Sale!
Rapala Countdown Elite CDE55 2 1/4 inch Slow Sinking Crankbait
$12.99from $8.82Features: The Rapala Countdown Elite CDE55 is a 2 1/4 inch slow-sinking crankbait. Runs optimally at about 3 to 4 feet deep. Baits made with the R...
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Sale!
Rapala SXRT-10 X-Rap Twitchin' Minnow Twitchbait - 4 Inch
$13.99from $9.50Features: The Rapala SXRT10 X-Rap Twitchin' Minnow is a 4 inch, 1/2 ounce twitchbait. X-style translucent body and 3D holographic eyes for excelle...
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Sale!
Rapala SXRT-08 X-Rap Twitchin' Mullet Sinking Twitchbait - 3.125 Inch
$13.99from $9.51Features: The Rapala X-Rap Twitchin' Mullet is a 3 1/8 inch, 7/16 ounce sinking twitchbait. 3D holographic eyes and X-Style translucent body. Slow...
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Sale!
Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
$12.99from $8.86Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Rapala Mini Split Ring Pliers
$12.19$10.36The Rapala Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enoug...
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Rapala SXRSB-07 X-Rap Saltwater Subwalk Subsurface Walker - 2.75 Inch
$13.99$11.89Features: The Rapala X-Rap Saltwater SubWalk 07 Topwater Subsurface Walker can perform subsurface "Walk-the-Dog" action. This 2 3/4-inch, 7/16 oun...
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Sale!
Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
from $20.89from $16.98Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Rapala Original Floater F18 Balsa Jerkbait
$14.99$12.74Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Sale!
Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
$20.49from $14.29Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Rapala XR-08 X-Rap Deep Diving Jerkbait - 3.125 Inch
$13.99$11.89Features: The Rapala X-Rap Deep 08 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 3 1/8-inch bait has a stainle...
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Sale!
Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
$11.99from $8.10Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Sale!
Rapala SXR-08 X-Rap Saltwater Rip Bait - 3.125 Inch
$13.49from $9.42Features: The Rapala SXR-08 X-Rap Saltwater is a 3 1/8 inch, 1/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Rapala XR-04 X-Rap Shallow Diving Jerkbait - 1.5 Inch
$13.99$11.89Features: The Rapala X-Rap 04 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 1 1/2-inch ...
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Sale!
Rapala SXRSB-09 X-Rap Saltwater Subwalk Subsurface Walker - 3.5 Inch
$13.99from $9.50Features: The Rapala X-Rap Saltwater SubWalk 09 Topwater Subsurface Walker can perform subsurface "Walk-the-Dog" action. This 3 1/2-inch, 3/4 ounc...
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Rapala Original Floater F13 Balsa Jerkbait
$11.99$10.19Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Sale!
Rapala XRPR-11 X-Rap Prop Topwater Prop Bait - 4.375 Inch
$15.99from $11.16Features: The Rapala X-Rap Prop 11 Topwater Prop Bait gives you classic X-Rap action in a prop bait. 4 3/8-inch profile with an internal texture...
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Sale!
Rapala Skitter Walk 11 Saltwater Topwater Walker
$12.49from $8.64Features: The Rapala SW Skitter Walk 11 Topwater is a 4 3/8 inch (5/8 oz) topwater walker for targeting saltwater gamefish. Performs "Walk-the-Dog...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
$13.99$11.89Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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Sale!
Rapala Jigging Shadow Rap 09
$12.49from $8.66Features: The Rapala Jigging Shadow Rap 09 is a 3 1/2 inch, 5/8 oz vertical jig for open water and ice fishing. The Jigging Shadow Rap is weighted ...
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Sale!
Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait
$14.99from $10.25Features: The Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 2 3/...
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Sale!
Rapala Super Shad Rap 5 1/2 inch Crankbait
$20.49from $14.08Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
$11.99$10.19Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Rapala Skitter Pop 09 3 1/2 inch Topwater Popper
$14.49$12.32Features: The Rapala Skitter Pop 09 is a 3 1/2 inch, 1/2 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitte...
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Rapala Skitter V 5 1/4 inch Topwater Walker
$14.49from $9.86Features: The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lu...
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Rapala Scatter Rap Jointed 09
$13.99$11.89Features: The Rapala Scatter Rap Jointed 09 is a 3 1/2 inch, 1/4 oz, hard bait with a scatter lip that creates an erratic action when cast or troll...
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Rapala XR-12 X-Rap Medium Diving Jerkbait - 4.75 Inch
$17.99from $12.59Features: The Rapala X-Rap 12 Medium Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4 3/4-inch b...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
$11.99from $8.41Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Rapala XR-06 X-Rap Shallow Diving Jerkbait - 2.5 Inch
$13.99from $9.42Features: The Rapala X-Rap 06 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 2 1/2-inch ...
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Rapala Scatter Rap 09 Tail Dancer Deep Diving Crankbait
$14.99from $10.33Features: The Rapala Scatter Rap 09 Tail Dancer is a 3 1/2 inch, 7/16 ounce variant of the Rapala Tail Dancer with Scatter Lip. Evasive, erratic a...
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Rapala RipStop 09 Jerkbait
from $9.99from $8.49Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Rapala Countdown Elite CDE75 3 inch Slow Sinking Crankbait
$14.49from $9.88Features: The Rapala Countdown Elite CDE75 is a 3 inch slow-sinking crankbait. Runs optimally at about 4 feet deep. Baits made with the Rapala Coun...
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Rapala OG Tiny 04 Shallow Diving Crankbait
$11.99from $8.10Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Rapala Scatter Rap Shad 07 Medium Diving Crankbait
$12.99from $8.86Features: The Rapala Scatter Rap Shad 07 is a 2 3/4 inch, 1/4 ounce medium diving crankbait that catches bass and walleye. Aggressive, erratic act...
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Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
$17.99from $12.59Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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