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Get them something they actually want, will use, and enjoy. From the best-selling baits & lures to rods & reels that will make friends jealous, you can't go wrong with any of these picks.
5.0 / 5.0
3 Reviews
Features: The Jackall Rerange 110MR is a 4 1/3 inch, 1/2 ounce medium to deep diving jerkbait. New deeper diving variant of the Rerange 110 shallo...
View full details5.0 / 5.0
2 Reviews
Features: The Rapala X-Rap CountDown 05 Jerkbait allows anglers to perform the "Countdown" method to reach suspended fish at any depth. This 2-inc...
View full detailsFeatures: The all new Rapala X-Rap Twitchin' Mullet 06 Twitchbait offers a subtle but irresistible side to side motion that drives the fish crazy! ...
View full details5.0 / 5.0
1 Review
Designer, Fishing Hall of Fame Inductee Bill Siemantel, built 4 inch BBZ-1 hard swimbait for SPRO to be an even more compact version of the hugel...
View full details4.88 / 5.0
8 Reviews
Length Weight Style 4" (9.5 cm) 3/8 oz (12 g) Topwater The Lucky Craft Gunfish is the latest of an extensive series of next generation ...
View full detailsStyle Length Weight Sink Rate Floating 4" 3/4 oz. Floating Slow Sink 4" 7/8 oz. 1 ft/4 sec Fast Sink 4" 1 oz. 1 ft/sec See our othe...
View full details5.0 / 5.0
1 Review
Features: The River2Sea ICBM 120 is a 4 3/4 inch, 1 1/2 ounce hard stickbait/glide bait developed by Larry Dahlberg, the legendary lure maker behi...
View full detailsFeatures: The Deps Evoke 3.0 Squarebill Crankbait is specifically designed for fishing in cover, offering enhanced success around obstacles like b...
View full detailsFeatures: The Williamson Rigged Sailfish Catcher is a light, skirted trolling lure with a rigging spring cavity that makes it a great combination ...
View full detailsFeatures: The Deps Evoke 1.2 Squarebill Crankbait is specifically designed for fishing in cover, offering enhanced success around obstacles like b...
View full detailsFeatures: The Luhr-Jensen Krocodile Spoon is a 3 1/4 inch, 2 1/2 ounce spoon that can be jigged or trolled for a wide range of species. Versatile,...
View full detailsFeatures: The Shimano Macbeth Flat 57F is a new flat sided crankbait from Shimano's new Macbeth series! The Macbeth Flat 57F features Jet Boost lur...
View full detailsFeatures: The Reaction Innovations Vixen Topwater Walking Bait has made a comeback in the market! It is made from a unique plastic formulation tha...
View full details5.0 / 5.0
6 Reviews
Features: The Lucky Craft LC 1.5DRS is a new version of the LC 1.5 square bill crank with a "one knocker" style rattle. Generates a "click-click-...
View full detailsFeatures: The SPRO McStick 110+1 is a 4 1/4 inch, 1/2 oz Suspending Jerkbait with a deep diving bill. The McStick 110+1 dives and works at 9 to 12 ...
View full detailsFeatures: The Megabass Big-M 4.0 is a magnum-sized (5 inch length, 2 ounce weight) deep-diving crankbait that was created to dive to 13 feet and b...
View full detailsFeatures: The Nomad Design Squidtrex 190 is a Squid-Shaped lure designed to be vertical jigged like a pro, but can also be cast and retrieved like...
View full detailsFeatures: The Nomad Design DTX Minnow 145 is a revolutionary Shallow Floating Casting/Trolling Minnow from the pros at Nomad Design that has unmat...
View full detailsFeatures: The Daiwa TD Minnow 75SP is a 3 inch, 5/32 ounce jerkbait/rip bait with suspending buoyancy. The TD Minnow started as a limited North Am...
View full details5.0 / 5.0
3 Reviews
Features: The Luhr-Jensen Model A Ford Fender is a 22 inch lake trolling rig with one size 9 top blade, one size 8 bottom blade, and a trolling rud...
View full detailsFeatures: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...
View full details5.0 / 5.0
2 Reviews
Features: The Luhr-Jensen Krocodile Spoon is a spoon lure with a versatile, multi-species minnow design. Good for casting, jigging over structure,...
View full detailsFeatures: The Arbogast Hula Popper 2.0 4-Piece Variety Pack is a set of all four colors variants of the Arbogast Hula Popper 2.0 topwater popper, a...
View full detailsFeatures: The Evergreen International CR-13 is a 2 3/4 inch, 3/4 ounce deep-diving crankbait. Natural high-pitch rolling and vivid wobbling actio...
View full details5.0 / 5.0
1 Review
Features: The Rapala Balsa Xtreme BX Jointed Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. Th...
View full detailsFeatures: The Jackall Blast Bone Jr. Swimbait offers a perfect balance of size and action, allowing anglers to downsize their bait's profile witho...
View full detailsFeatures: The Nomad Design Madscad Autotune 95 Twitchbait is a Slow-Sinking bait shaped after common Saltwater Baitfish found around the globe! Wi...
View full detailsFeatures: The Atlas is a new Squarebill Crankbait designed by Nomad Design for freshwater. Constructed with Nomad Design's High Density ABS plastic...
View full details4.56 / 5.0
9 Reviews
Features: The Nomad Design Squidtrex 150 is a Squid-Shaped lure that you can vertical jig and also cast and retrieve like a vibe! Featuring intern...
View full details1.0 / 5.0
1 Review
Features: The Nomad Design Maverick 115/140 Floating is one of the most unique designs for a casting lure you will ever use. Essentially a combina...
View full detailsFeatures: The Nomad Design Madmacs 240 is a revolutionary Sinking Lipless Trolling Lure from the pros at Nomad Design that has unmatched durabilit...
View full details3.0 / 5.0
2 Reviews
Features: The Williamson Abyss Speed Jig boasts its exclusive potbelly-shaped body to allow a faster dropping to the strike zone. Tapered design f...
View full detailsFeatures: The Picasso Bait Ball Finesse is a versatile umbrella rig suitable for targeting suspended fish and as an alternative to traditional spin...
View full detailsFeatures: The Rebel Tracdown Minnow 3-piece variety pack is 3 of the top 1 5/8 inch Tracdown Minnows. Contains 3 of the top selling Tracdown Minno...
View full detailsFeatures: The Luhr-Jensen Rattling Kwikfish K15 are 5 inch diving plug lures designed for salmon, steelhead, and lake trout. Aggressive action for...
View full detailsFeatures: The Picasso Bait Ball Junior is a highly versatile umbrella rig suitable for targeting suspended fish or casting around docks and blow do...
View full detailsFeatures: The i-WING 135 is a 5.3 inch, 1 5/8 ounce lure that brings explosive buzz-crawling action to the topwater world. Built to withstand and ...
View full details4.25 / 5.0
4 Reviews
Type Weight Fall Rate Sinking 1/4 oz. (6.5 grams) 1 ft/sec Bill Siemantel, the legendary trophy bass angler and Fishing Hall of Fame Induc...
View full detailsFeatures: The Nomad Design Slipstream 200 Flying Fish is a 8 inch, 5 oz saltwater flying fish lure. The 200 Flying Fish can be trolled to 9 kn, cas...
View full details4.33 / 5.0
6 Reviews
Features: The Megabass I-LOUD is all about creating excitement on top, pulling big bass up for epic surface strikes! 4 inches long and weighs 1 ou...
View full details5.0 / 5.0
1 Review
Features: The Nomad Design Madscad Autotune 190 Twitchbait is a Sinking bait shaped after common Saltwater Baitfish found around the globe! With a...
View full details5.0 / 5.0
4 Reviews
Features: The River2Sea Silent Whopper Plopper 130 is a silent, 5 inch, 1 3/8 ounce model of Larry Dahlberg's world-renowned topwater prop lure de...
View full details5.0 / 5.0
5 Reviews
Features: The Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 2 3/...
View full details5.0 / 5.0
2 Reviews
Features: The River2Sea Top Notch is a topwater surface bait designed by Chris Lane to get aggressive Bass to pay attention when there are baitfis...
View full detailsFeatures: The Megabass Respect Series of Baits is a monthly release of curated Megabass baits in a unique colorway that changes each month! We at ...
View full detailsFeatures: The Deps Wakasagi Sinking Minnow is an "I-shaped" lipless minnow designed to "match the hatch", and is highly effective at imitating an ...
View full details5.0 / 5.0
5 Reviews
Features: The Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for an incre...
View full detailsFeatures: The Deps Wakasagi Floating Minnow is an "I-shaped" lipless minnow designed to "match the hatch" and is effective at imitating an escapin...
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