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Top Brands
Gift Guide
Get them something they actually want, will use, and enjoy. From the best-selling baits & lures to rods & reels that will make friends jealous, you can't go wrong with any of these picks.
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Sale!
Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
$12.99from $9.95Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Rapala XRM-20 X-Rap Magnum Big Game Trolling Lure - 5.5 Inch
$25.99from $18.20Features: The Rapala X-Rap Magnum 20 is a 5 1/2 inch, 1 5/8 ounce big game tolling minnow slash bait that dives up to 20 feet unassisted. Run true...
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Rapala XRM-30 X-Rap Magnum Big Game Trolling Lure - 6.25 Inch
$28.99from $20.21Features: The Rapala X-Rap Magnum 30 is a 6 1/4 inch, 2 1/2 ounce big game trolling minnow slash bait that dives up to 30 feet unassisted. Run tru...
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Rapala SXRL-12 X-Rap Saltwater Long Cast Rip Bait - 4.75 Inch
$18.49from $12.71Features: The Rapala X-Rap Long Cast 4 3/4 inch, 1 1/4 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
$13.99from $9.42Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
$13.99from $9.42Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Rapala SXR-14 X-Rap Saltwater Rip Bait - 5.5 Inch
$20.49from $14.16Features: The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassi...
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Rapala Skitter V 4 inch Topwater Walker
$12.49from $8.64Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Rapala OG Rocco 05 Squarebill Crankbait
$11.99from $8.11Features: The Rapala OG Rocco 05 is a 2 1/2 inch squarebill crankbait designed by the legendary Ott DeFoe. Built with a round body balsa crankbait ...
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Rapala Skitter Walk 08 Topwater Walker
$12.49from $8.64Features: The Rapala Skitter Walk 08 SW is a 3 1/8 inch, 7/16 oz Topwater walking bait that is painted for Freshwater and Saltwater. Performs "Wal...
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Rapala Countdown Elite CDE55 2 1/4 inch Slow Sinking Crankbait
$12.99from $8.82Features: The Rapala Countdown Elite CDE55 is a 2 1/4 inch slow-sinking crankbait. Runs optimally at about 3 to 4 feet deep. Baits made with the R...
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Rapala SXRT-10 X-Rap Twitchin' Minnow Twitchbait - 4 Inch
$13.99from $9.50Features: The Rapala SXRT10 X-Rap Twitchin' Minnow is a 4 inch, 1/2 ounce twitchbait. X-style translucent body and 3D holographic eyes for excelle...
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Rapala SXRT-08 X-Rap Twitchin' Mullet Sinking Twitchbait - 3.125 Inch
$13.99from $9.51Features: The Rapala X-Rap Twitchin' Mullet is a 3 1/8 inch, 7/16 ounce sinking twitchbait. 3D holographic eyes and X-Style translucent body. Slow...
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Sale!
Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
$12.99from $8.86Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
from $20.89from $16.98Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Sale!
Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
$20.49from $14.29Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Sale!
Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
$11.99from $8.10Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Rapala SXR-08 X-Rap Saltwater Rip Bait - 3.125 Inch
$13.49from $9.42Features: The Rapala SXR-08 X-Rap Saltwater is a 3 1/8 inch, 1/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Sale!
Rapala SXRSB-09 X-Rap Saltwater Subwalk Subsurface Walker - 3.5 Inch
$13.99from $9.50Features: The Rapala X-Rap Saltwater SubWalk 09 Topwater Subsurface Walker can perform subsurface "Walk-the-Dog" action. This 3 1/2-inch, 3/4 ounc...
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Sale!
Rapala XRPR-11 X-Rap Prop Topwater Prop Bait - 4.375 Inch
$15.99from $11.16Features: The Rapala X-Rap Prop 11 Topwater Prop Bait gives you classic X-Rap action in a prop bait. 4 3/8-inch profile with an internal texture...
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Sale!
Rapala Skitter Walk 11 Saltwater Topwater Walker
$12.49from $8.64Features: The Rapala SW Skitter Walk 11 Topwater is a 4 3/8 inch (5/8 oz) topwater walker for targeting saltwater gamefish. Performs "Walk-the-Dog...
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Rapala Jigging Shadow Rap 09
$12.49from $8.66Features: The Rapala Jigging Shadow Rap 09 is a 3 1/2 inch, 5/8 oz vertical jig for open water and ice fishing. The Jigging Shadow Rap is weighted ...
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Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait
$14.99from $10.25Features: The Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 2 3/...
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Sale!
Rapala Super Shad Rap 5 1/2 inch Crankbait
$20.49from $14.08Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Rapala Skitter V 5 1/4 inch Topwater Walker
$14.49from $9.86Features: The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lu...
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Sale!
Rapala XR-12 X-Rap Medium Diving Jerkbait - 4.75 Inch
$17.99from $12.59Features: The Rapala X-Rap 12 Medium Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4 3/4-inch b...
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Sale!
Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
$11.99from $8.41Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Sale!
Rapala XR-06 X-Rap Shallow Diving Jerkbait - 2.5 Inch
$13.99from $9.42Features: The Rapala X-Rap 06 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 2 1/2-inch ...
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Sale!
Rapala Scatter Rap 09 Tail Dancer Deep Diving Crankbait
$14.99from $10.33Features: The Rapala Scatter Rap 09 Tail Dancer is a 3 1/2 inch, 7/16 ounce variant of the Rapala Tail Dancer with Scatter Lip. Evasive, erratic a...
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Sale!
Rapala Countdown Elite CDE75 3 inch Slow Sinking Crankbait
$14.49from $9.88Features: The Rapala Countdown Elite CDE75 is a 3 inch slow-sinking crankbait. Runs optimally at about 4 feet deep. Baits made with the Rapala Coun...
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Sale!
Rapala OG Tiny 04 Shallow Diving Crankbait
$11.99from $8.10Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Rapala Scatter Rap Shad 07 Medium Diving Crankbait
$12.99from $8.86Features: The Rapala Scatter Rap Shad 07 is a 2 3/4 inch, 1/4 ounce medium diving crankbait that catches bass and walleye. Aggressive, erratic act...
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Sale!
Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
$17.99from $12.59Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Sale!
Rapala Husky Magnum 25 Trolling Lure
$19.49from $13.34Features: The Rapala Husky Magnum 25 is a 6 1/4 inch, 2 3/8 ounce hard bait trolling lure. Runs 25 feet deep unassisted, purpose-built for high sp...
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Sale!
Rapala Shadow Rap 11 Jerkbait
$11.99from $8.41Features: The Rapala Shadow Rap Shad Deep 11 is a slow-sinking, 4 3/8 inch, 7/12 ounce jerkbait. Dives 2 to 4 feet deep. Great, sharp left and ri...
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Rapala RipStop 12 Jerkbait
from $10.99from $8.99Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Rapala Snap Rap Jig 3 1/8 inch SNR08 Jigging Lure
$12.49from $8.54Features: The Rapala Snap Rap SNR08 is a 3 1/8 inch, 7/8 ounce vertical jigging lure. Designed to be fished fast and aggressively with quick snaps ...
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Rapala Deep Tail Dancer 09 Extra Deep Diving Crankbait
$15.49from $10.64Features: The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 20...
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Sale!
Rapala XRSB-15 X-Rap Subwalk Subsurface Walker - 6 Inch
$20.49from $14.29Features: The Rapala X-Rap SubWalk 15 Topwater Subsurface Walker can perform subsurface Walk-the-Dog action. 6-inch bait sports the Xtreme flash w...
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Rapala Balsa Xtreme BX Jointed Minnow 09 Medium Diving Jerkbait
$15.99from $11.09Features: The Rapala Balsa Xtreme BX Jointed Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. Th...
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Rapala Deep Tail Dancer 07 Deep Diving Crankbait
$15.49from $10.64Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...
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Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait
$14.99from $10.25Features: The Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4-inc...
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Rapala Touch Screen Scale 15 Lb Tournament Model
$73.99$51.73The Rapala Tournament Touch Screen Scale features a large digital touch screen, which makes it easy to store up to 8 separate fish weights. This ...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
$15.99from $11.05Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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Rapala Digital Line Counter
$41.49$29.00Features: The Rapala Digital Line Counter is a unique new electronic line counter that is compatible with both baitcasting and spinning tackle out...
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Rapala Shad Rap Elite 75 Floating Crankbait - 3 Inch
$12.99from $9.95Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...
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Sale!
Rapala XRMXT-160 X-Rap Magnum Extreme Big Game Trolling Lure - 8 Inch
$34.99from $19.16Features: The Rapala X-Rap Magnum XT (Xtreme) is a 6 1/4 inch, 2 1/4 oz high speed trolling lure! The through wire construction, heavy duty rings, ...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
$22.99from $15.82Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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