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Top Brands
Freshwater Hard Baits
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SPRO McDart 110 Jerkbait - 4.25 Inch
$18.99$16.14Features: The all new SPRO McDart 110 Jerkbait is a Fresh Take from the Pro's at SPRO that gives you a much more aggressive Darting Action than tra...
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Megabass Dog-X Diamante Sonic Slide
$21.99Features: The DIAMANTE SONICSLIDE is a floating lure with dramatic 180° walking and sliding action, designed to provoke strikes from fish at variou...
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Strike King KVD Elite 8.0 Squarebill Crankbait - 4.5 Inch
$18.99$16.14Features: The all new Strike King KVD Elite 8.0 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...
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Strike King KVD 1.5 Deep Diver Squarebill Crankbait
from $9.99from $8.49Features: The Strike King KVD Deep Diver Squarebill 1.5 Crankbait is designed with the legendary Kevin VanDam to create a deeper diving plug with ...
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Bucca Baby Bull Shad Hard Body Swimbait
$16.99$15.29Features: The Bucca Baby Bull Shad is a downsized, entry-level version of the high-end Triton Mike Bucca Bull Shad shad-profile hard body swimbaits...
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Rapala PXR Deep Mavrik 110 Jerkbait - 4.375 Inch
$18.49$15.72Features: Rapala PXR Deep Mavrik 110 Jerkbait takes inspiration from the Original PXR Mavrik 110 and turns it into a deeper diving machine for cat...
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Rapala Ultra Light Minnow 06 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala Countdown Elite CDE55 2 1/4 inch Slow Sinking Crankbait
$14.49$12.32Features: The Rapala Countdown Elite CDE55 is a 2 1/4 inch slow-sinking crankbait. Runs optimally at about 3 to 4 feet deep. Baits made with the R...
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Berkley Jack 7 Lipless Crankbait - 2.75 Inch
$11.99$10.79Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...
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Bill Lewis ATV 2.5 Squarebill Crankbait - 2.75 Inch
$9.99$8.49Features: The Bill Lewis ATV 2.5 Squarebill Crankbait is a versatile bait designed for all types of fishing conditions! With a tighter wiggle comp...
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Lucky Craft Lightning Staysee 90 SP Suspending Jerkbait
$9.99$8.99Features: The Lucky Craft Lightning Staysee 90 SP Jerkbait is a 3.5 inch (91 mm) Suspending Jerkbait that dives 9 to 10 feet. Features a long frame...
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Rapala CountDown CD05 2 inch Balsa Minnow
$10.49$8.92Features: The Rapala CountDown CD05 is a 2 inch, 3/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target s...
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Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
$11.99$10.19Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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Smithwick Suspending FX Series Rattlin' Rogue Jerkbait - 4.5 Inch
$8.99$7.64Features: The Smithwick Suspending FX Series Rattlin' Rogue Jerkbait was created in conjunction with renowned Lure Master Frank Scalish to redefine...
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Shimano Macbeth Flat 57F Flat Sided Crankbait
$11.99Features: The Shimano Macbeth Flat 57F is a new flat sided crankbait from Shimano's new Macbeth series! The Macbeth Flat 57F features Jet Boost lur...
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Bomber Deep Long A Minnow 25A Jerkbait/Trolling Hard Minnow
$8.99$7.64Features: The Bomber Deep Long A Minnow 25A Jerkbait/Trolling Hard Minnow is a deep running jerkbait/trolling minnow designed to outperform the co...
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Rebel Deep Teeny Wee Crawfish Lure 1 1/2 inch Medium Diving Crankbait
$6.99$6.29Features: The Rebel Deep Teeny Wee Crawfish Lure Medium Diving Crankbait is a 1 1/2 inch shallow to medium diving crawfish imitating crankbait. De...
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Lunkerhunt Dragonfly 3 inch Finesse Topwater
$6.49$5.52Features: The Lunkerhunt Dragonfly is a finesse topwater bug that has skirted wings that give it a great action when you twitch and pause. Pre-Rigg...
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Berkley Dime Size 4 Crankbait
$12.99$11.69Features: The Berkley Dime Size 4 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for shall...
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Bandit Suspending Minnow Walleye Deep
from $7.99from $7.19Features: The Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When...
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SPRO Hunter 65 SB Shallow Squarebill Crankbait
$11.99$10.19Features: The SPRO Hunter 65 SB is a 2 1/2 inch, 1/2 ounce shallow diving squarebill crankbait. Dives 3 to 5 feet with an erratic hunting action. ...
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Strike King Bitsy Poppin Perch - 3 Inch
$6.99$5.94Features: The all new Strike King Bitsy Poppin Perch improves on the success of the already popular KVD Poppin Perch by giving it a smaller profil...
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River2Sea Bubble Walker 80 Topwater Walker/Popper
$9.99Features: The River2Sea Bubble Walker is a floating topwater bait that can walk as well as pop. Bubble Walker 80 has a feathered rear treble hook ...
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Megabass Kanata +1 Jerkbait
from $24.99Features: The Megabass Kanata +1 is a big bodied Jerkbait from Megabass that's designed to reach new depths and elevate your fishing to new heights...
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SPRO Spin John 80 Spybait
$17.49$14.87Features: The SPRO Spin John 80 is a 3.14 inch, 5/16 ounce hard finesse propeller lure (aka spybait). Special "chin" underneath the bait that incr...
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Z-Man Pop ShadZ 5 inch Soft Plastic Popper 3 pack
from $6.49from $5.52The Z Man Pop ShadZ Soft Plastic Popper is a unique hybrid swimbait and popper, combining 50-percent soft plastic and 50-percent popper design tha...
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Rapala Shad Rap Elite 75 Floating Crankbait - 3 Inch
$15.99$13.59Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...
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Berkley SquareBull 2 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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River2Sea Pro Tuned Rover 98 Topwater Walker
$11.99Features: The River2Sea Pro Tuned Rover 98 is a 3 7/8 inch, 3/8 ounce topwater walking lure. Choppy, side-to-side slashing action produces vicious...
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Rapala OG Big Rocco 06 Squarebill Crankbait - 2.75 Inch
$16.49$14.02Features: The all new Rapala OG Big Rocco 06 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ot...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
$12.99$11.04The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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Strike King KVD Sexy Dawg Jr. 3 3/4 inch Topwater Walker
$11.99$10.19Features: The Strike King KVD Sexy Dawg Jr. is a smaller 3 3/4 inch, 1/2 ounce topwater walking lure designed to be the little brother of the Stri...
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Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
from $10.49from $8.92Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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Yo-Zuri Crystal 3D Minnow Sinking Trolling Lure 110mm - 4.25 Inch
$11.99$8.39Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/3 oz
from $6.99from $6.29Features: The Berkley Flicker Minnow 1/3 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Yakima Bait Cut Plug - 2.5 Inch
$15.99Features: A versatile trolling plug designed to mimic a wounded cut plug herring, delivering lifelike spinning action and tail kick that triggers s...
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Rapala Shad Dancer SDD07 Deep Diving Crankbait
from $10.49from $8.92Features: The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Da...
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Rapala Husky Jerk 12 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 12 is a 4 3/4 inch, 7/16 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy ...
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Berkley Jack 8 Lipless Crankbait - 3.1 Inch
$11.99$10.79Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...
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Rapala Scatter Rap Shad 07 Medium Diving Crankbait
from $12.99from $11.04Features: The Rapala Scatter Rap Shad 07 is a 2 3/4 inch, 1/4 ounce medium diving crankbait that catches bass and walleye. Aggressive, erratic act...
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Jackall Riser Bait 007R Topwater Lure
$20.99$19.94Features: The Jackall Riser Bait 007R Topwater Lure is a super unique Topwater Lures that drives your local water crazy and gets bit all day long!...
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Northland Tackle Twitchin' Puppet
from $8.99from $8.09Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...
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Rapala XR-04 X-Rap Shallow Diving Jerkbait - 1.5 Inch
$14.99$12.74Features: The Rapala X-Rap 04 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 1 1/2-inch ...
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Rapala Scatter Rap 09 Tail Dancer Deep Diving Crankbait
$16.49$14.02Features: The Rapala Scatter Rap 09 Tail Dancer is a 3 1/2 inch, 7/16 ounce variant of the Rapala Tail Dancer with Scatter Lip. Evasive, erratic a...
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Rapala CountDown CD09 3 1/2 inch Balsa Minnow
$12.49$10.62Features: The Rapala CountDown CD09 is a 3 1/2 inch, 7/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 3 Inch
$12.99$11.04Features: The 3 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for a...
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G-Ratt Baits Sneaky Pete Glide Bait
$38.99$35.99Features: The G-Ratt Baits Sneaky Pete is a 7 1/2 inch, 2 2/5 ounce single jointed glide bait with a slow sink buoyancy. Balanced weighting system...
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River2Sea Diver Vibe Lipless Crankbait
from $9.99Features: The River2Sea Diver Vibe is a unique lipless crankbait/blade hybrid that features a lead body encased in hard plastic. Adjustable action...
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