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Top Brands
Freshwater Hard Baits
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Sale!
Berkley Flicker Shad Crankbait - 1/4 oz
$5.99$5.39Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...
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Megabass Pop-X Topwater Popper
$17.99Introduced in 1996, the 2 1/2 inch, 1/4 ounce Megabass Pop-X breathed new life into the old-style popper concept, adding a gill system and overall ...
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Lucky Craft Pointer 65 Suspending Jerkbait
from $14.99from $13.49The Lucky Craft Pointer 65 is a 2 1/2 inch, 3/16 ounce suspending jerkbait designed with a very low center of gravity through the use of special br...
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Northland Tackle Rock-Runner Bottom Bouncer
$4.49from $4.04Features: The Northland Tackle Rock-Runner Bottom Bouncer is the industry's most popular trolling sinker and is renowned for its versatility and e...
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Sale!
Strike King Pro Model Bitsy Minnow Ultralight Crankbait
$5.99$4.79Features: The Strike King Bitsy Minnow is a 1 1/4 inch, 1/8 ounce ultralight crankbait that dives up to 5 feet deep. Small profile and tight wiggl...
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Sale!
War Eagle Jiggin' Spoon - 2 Pack
$7.99$6.79Features: The War Eagle Jiggin' Spoon is a jigging spoon. Deadly on bass holding deep in clear water. Especially effective in cold weather. Equipp...
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Snag Proof Zoo Pup Topwater Walker - 1/2 oz
$8.99$7.64Features: The Snag Proof Zoo Pup (TM) is an exceptional Topwater Bait renowned for its incredible walk-the-dog action and versatility in various f...
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Megabass Ito Vision 110 + 2 Deep Diving Jerkbait
$24.99Features: Megabass Ito Vision 110+2 Deep Diving Jerkbait is a deep diving Jerkbait. Advanced tungsten Multi-Way Moving Balance System for impressi...
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Arbogast Original Jitterbug Wakebait
$7.99$6.79Features: The Arbogast Original Jitterbug Wakebait is a legendary topwater lure that has a distinctive sound. Premiere nighttime lure but also exc...
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Sale!
Z-Man Project Z Weedless ChatterBait 1/2 oz.
$9.99$8.49The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless Chatterbait features a new head shap...
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Sale!
Berkley Dime Size 10 Crankbait
$10.99$9.89Features: The Berkley Dime Size 10 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Luhr-Jensen Super Duper Magnum Cast Spoon 1/4 oz.
$5.99$5.09Features: The Luhr-Jensen Super Duper Magnum Cast Spoon is a 1 1/2 inch, 1/4 ounce model of the Super Duper casting spoon. Original U-shaped design...
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Sale!
Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait
$8.99$7.64Features: The Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Bandit Suspending Minnow Walleye Deep
$7.99$7.19Features: The Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When...
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Northland Tackle Deep-Vee Bucktail Hair Jig - 1 Pack
$4.49$4.04Features: The Northland Tackle Deep-Vee Bucktail Jig is a fast falling and extra deadly Hair Jig designed for various fishing conditions! Boasting...
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Yo-Zuri Floating Magnum Minnow Jr. 70mm - 2.75 Inch
$8.99$6.29Features: The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Savage Gear 3D Topwater Suicide Duck Small Animal Wakebait
from $17.99from $15.29Features: The Savage Gear 3D Topwater Suicide Duck mimics a fleeing duck just waiting to be plucked out by the predator. Rigged with top and botto...
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Sale!
Strike King Premier Pro Model Spinnerbait
from $7.99from $6.39Features: The Strike King Premier Pro Model Spinnerbait is a tournament-ready wire spinnerbait. Made from premier quality Vibra-Max wire and a bal...
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Sale!
Rapala Original Floater F05 Balsa Minnow
$9.49$8.07Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Sale!
Rapala Shad Rap Elite 75 Floating Crankbait - 3 Inch
$12.99$11.04Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...
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River2Sea Tactical DD 3 inch Deep Diving Crankbait
$15.99Features: The River2Sea Tactical DD Crankbait is a 3 inch, 3/4 ounce extra deep-diving crankbait. Developed by world-record-holding bass anglers M...
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Sale!
Keitech Tungsten Model III Swim Jig
$5.99Features: The Keitech Model III Swim Jig is a tungsten swim jig with a tungsten head that's 30% smaller and harder than lead. Teardrop keel head...
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Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait
$8.99$7.64Features: The Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait reflects surrounding colors for a natural presentation. This 2 3/4-inch bait...
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Lunkerhunt Hatch Spin 1 oz. Tail Spinner
$7.99$6.79Features: The Lunkerhunt Hatch Spin is a 2 inch, 1 ounce tail spinner with hyper-realistic patterns. Subtle, natural swimming action. Shad-imitatin...
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Rapala RipStop 09 Jerkbait
from $9.99from $8.49Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
$13.99$11.89Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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SPRO Little John Micro DD 45 Deep Ultralight Crankbait
$13.49$11.47Features: The SPRO Little John Micro DD 45 is a 1 3/4 inch, 5/16 ounce finesse deep diver crankbait that dives 8 to 10 feet. Perfect for tough fish...
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Sale!
Rapala Jigging Shadow Rap 09 - 3.5 Inch
$12.79$10.87Features: The Rapala Jigging Shadow Rap 09 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...
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Yo-Zuri 3DR-X Suspending Shad 60mm - 2.375 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Suspending Shad is the perfect option for anglers looking for a deeper diving jerkbait that will draw in vicious strike...
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Sale!
Rapala OG Tiny 04 Shallow Diving Crankbait
$11.99$10.19Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Booyah Micro Pond Magic 1/8 oz. Spinnerbait
$3.49$2.97Features: The Booyah Micro Pond Magic is an 1/8 ounce spinnerbait designed for pond fishing. True-running "R" bend wire for incredible vibration....
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Sale!
Strike King Pro Model Series 10XD Deep Diving Crankbait - 2 oz
$17.99$14.39Features: The Strike King Pro Model Series 10XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performa...
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Sale!
Strike King KVD 200 Series Suspending Medium Diving Jerkbait - 4.5 Inch
$11.99$9.59Features: The Strike King KVD 200 Jerkbait is a 4 1/2 inch suspending medium diving jerkbait that weighs just a hair under a 1/2 ounce. Extremely ...
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Megabass Great Hunting 52 Bat-A-Fry - 2 Inch
$16.99Features: The all new Megabass Great Hunting 52 Bat-A-Fry is a tungsten-packed sinking minnow designed for elite trout fishing! It features an agg...
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Sale!
Missile Baits Ikes Flip Out Jig
$5.99$5.69Features: The Missile Jigs Ike's Flip Out Jig is the larger sibling of the popular Ike's Mini Flip Jig, offering a full-size profile and a robust h...
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Rapala CountDown CD07 2 3/4 inch Balsa Minnow
$10.49$8.92Features: The Rapala CountDown CD07 is a 2 3/4 inch, 1/4 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Sale!
Yo-Zuri Rattl'N Vibe 3/4 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'n Vibe 75 is a sinking 3 inch, 3/4 ounce lipless crankbait that features a unique kind of vibrating lure available in ...
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River2Sea S-Waver 120 Hard Body Swimbait
$15.99The River2Sea S-Waver 120 is a 4 3/4 inch, 15/16 ounce hard body glide bait with a sinking buoyancy. Swimbaits continue to leave a major footprint ...
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Rapala Original Floater F13 Balsa Jerkbait
$11.99$10.19Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Sale!
Strike King Chick Magnet Flat Sided Crankbait
$9.99$7.99Features: The Strike King Chick Magnet Flat Sided Crankbait is a flat-sided crankbait. Designed with a thin body and circuit board lip to impart a...
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Megabass Giant Dog-X Topwater
$17.99Features: The Megabass Giant Dog-X is a 3 7/8 inch topwater walking bait. Unique side-to-side, roll-walking action. Giant Dog-X is a 1/2 oz topwat...
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Sale!
Berkley Dredger Deep Diving Crankbait Deeper Diving Models
$10.99$9.89Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Sale!
SPRO Hunter 65 SB Shallow Squarebill Crankbait
$8.99$7.64Features: The SPRO Hunter 65 SB is a 2 1/2 inch, 1/2 ounce shallow diving squarebill crankbait. Dives 3 to 5 feet with an erratic hunting action. ...
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Rebel Jumpin' Minnow Topwater Bait 4 1/2 inch Topwater Walker
$7.99$7.19Features: The Rebel Jumpin' Minnow Topwater Bait Topwater Walker is a 4 1/2 inch topwater walking bait. Slender minnow-shaped walk-the-dog lure. P...
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Evergreen International SB-125 "Shower Blows" Topwater Walker
$18.99$16.14Features: The Evergreen International SB-125 is one of the top sizes of Evergreen's well-respected SB (aka Shower Blows) topwater pencil popper wa...
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Sale!
Strike King KVD Sexy Dawg 4 1/2 inch Topwater Walker
$10.99$8.79Features: The Strike King KVD Sexy Dawg is a 4 1/2 inch, 7/8 ounce topwater walking lure. Developed by KVD himself to be an easy to walk, long cas...
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Sale!
Strike King Red Eyed Shad Lipless Crankbait - 3 Inch
$8.99$7.19Features: The 3 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredibl...
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Booyah One Knocker Lipless Crankbait
$7.99$6.79Features: The Booyah One Knocker is a lipless crank known for its single oversized tungsten rattle. Oversized tungsten rattle produces a steady t...
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