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Top Brands
Freshwater Hard Baits
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LIVETARGET Sonic Shad Blade Bait
$11.49$10.49Features: The LIVETARGET Sonic Shad is a blade bait that flutters and darts to mimic a baitfish in distress. Shad imitation bait. Features an inner...
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SPRO Rat 30 Wakebait
$28.99$24.64The SPRO Rat 30 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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Megabass Ito Vision 110 Matte Magic Jerkbait
$24.99Features: The Megabass Ito Vision 110 Matte Magic is a new series of matte colored Ito Vision 110 Jerkbaits. Same incredible action as the standa...
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Arbogast Jitterbug XL 4 1/2 inch Wakebait
$8.99$7.64Features: The Arbogast Jitterbug XL is a 4 1/2 inch, 1 1/4 ounce topwater wakebait and the largest member of the classic Jitterbug line-up of surf...
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Dobyns D-Blade Beast Colorado/Willow Spinnerbaits
$8.49$7.22Features: The Dobyns D-Blade Beast is a Spinnerbait with a Colorado and Willow Blade. Featuring Silicone skirt strands singly placed for even, per...
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BnR Tackle Walleye Hair Jigs
$8.59Features: BnR Tackle Walleye Jigs are fish head-shaped hair jigs hand-tied with reflective Midge flash material. Designed for both vertical jiggin...
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Strike King Tour Grade Belly Blade Swimbait Underspin
$5.99$4.79Features: The Strike King Tour Grade Belly Blade Bait gives flash and action to any soft swimbait. Weighted keel-type head and RPM Raz-R-Blade Wil...
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Bill Lewis Floating 100mm/120mm Scope-Stik 1-3 ft
from $11.99from $10.19Features: The Bill Lewis Floating Scope-Stik is a meticulously designed jerkbait that offers unmatched visibility and enhanced performance! Design...
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Bucca Baby Bull Rat Wakebait - 3.5 Inch
$22.99$20.69Features: The all new Bucca Baby Bull Rat Wakebait is an ultra realistic imitation mouse topwater bait designed by Mike Bucca to catch you big fis...
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Evergreen International XV-5 X-Over Hybrid Jerk Crankbait
$18.99$16.14Features: The Evergreen International XV-5 X-Over is a versatile new hard bait that can be retrieved like a crankbait or jerked like a jerkbait. Th...
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Cotton Cordell Big O Square-Lip Crankbait 3-Piece Variety Pack
$12.99$11.04Features: The Cotton Cordell Big O Square-Lip Crankbait is a 3-Piece shallow diving squarebill crankbait variety pack. Lures measure 2 1/4 inch, w...
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YUM YUMbrella 3-Wire Umbrella Rig
$13.99Features: The YUM YUMbrella 3-Wire Rig is a umbrella rig perfect for states where only 3 hooks per rig are allowed. Heat-treated super wire for st...
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Cotton Cordell Big O Square-Lip Crankbait
$6.99$5.94Features: The Cotton Cordell Big O Square-Lip Crankbait is a shallow to medium diving squarebill crankbait that rums between 4 and 6 feet. Catches...
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Bandit Walleye Deep Glow 4 3/4 inch Trolling Plug
$7.99$7.19Features: The Bandit Walleye Deep Glow Trolling Plug is a 4 3/4 inch, glow-in-the-dark walleye hard minnow trolling lure. Trolls down to 27 feet; ...
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Evergreen International LoudBuzz 3/8 oz. Buzzbait
$16.99$14.44Features: The Evergreen International LoudBuzz is a 3/8 ounce wire buzzbait topwater. Developed by Brett Hite and Japanese lure maker Evergreen In...
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Rebel Middle Wee Crawfish Lure 1 3/4 inch Medium Diving Crankbait
$6.99$6.29Features: The Rebel Middle Wee Crawfish Lure Medium Diving Crankbait is a 1 3/4 inch medium diving crawfish imitating crankbait. Lifelike profile ...
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Rapala XRCD-07 X-Rap CountDown Jerkbait - 2.75 Inch
$13.99$11.89Features: The Rapala X-Rap CountDown 07 Jerkbait allows anglers to perform the "Countdown" method to reach suspended fish at any depth. This 2 3/4...
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Megabass Megadog-X Topwater Walker - 7 Inch
$39.99Features: The Megabass Megadog-X is a supercharged walking bait designed to provoke reactive frenzies among trophy freshwater targets! Incorporate...
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Coolbaits The Down Under Underspin Jig
from $6.00Features: Coolbait Lure Co.'s "The Down Under" Underspin is a reliable and effective underspin jig designed for bass and inshore saltwater appli...
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Rapala RipStop Deep 12 Jerkbait
from $12.49from $10.62Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...
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Lucky Craft Gunfish 117 Topwater Walker/Popper
from $9.99from $8.99Features: The Lucky Craft Gunfish 117 is the latest of an extensive series of next-generation topwater baits. 4 1/2 inch, 3/5 ounce lure features ...
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Gambler KO Punch Skirt 2 pack
$5.99Features: The Gambler KO Punch Skirts are series of silicone and round rubber skirts for punching rigs. Starflash colorways are round rubber, all o...
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Cotton Cordell Wally Diver 3-Piece Variety Pack
$14.99$12.74Features: The Cotton Cordell Wally Diver is a 3-piece variety pack of deep diving crankbaits. Varitey of sizes styles and color patterns to match ...
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River2Sea Tactical Wake 210 8 inch Topwater Wakebait
$74.99Features: The River2Sea Tactical Wake 210 is the new and long-awaited Topwater Wakebait designed by River2Sea and the popular YouTube TacticalBass...
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P-Line Sassin Jig 6 oz. Jigging Minnow
$9.69$8.24The P-Line 'Sassin jig is the latest jigging minnow introduction into the P-Line family of lead jigs. What makes the 'Sassin unique is the cupped d...
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13 Fishing Troll Hunter Crankbait
$6.99from $4.80Features: The 13 Fishing Troll Hunter Crankbaits are a series of small, deep to extra deep diving crankbaits with dive depths between 8 and 18 fee...
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Megabass Super-Z Z-1 Medium Diving Crankbait
$19.99Features: The Megabass Super-Z Z-1 is a new 2 inch, 1/4 ounce crankbait designed to dive up to 6 feet deep. High-pitch action and relentless bulld...
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Hardcore Minnow Flat 70F/95F Floating Jerkbait
$9.99$6.99*Note: the smaller Minnow Flat 70F (2 3/4 inch - 1/8 ounce) model comes pre-rigged with only 2 treble hooks/hook hangers, the larger Minnow Flat 95...
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Megabass Megadog 8.6 inch Topwater Walker
$59.99Features: The Megabass Megadog is a magnum sized, 8.6 inch, 4.6 ounce topwater walking bait. Deploys intense flashing appeal and surface disturban...
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Booyah Bankroll Jig
$5.49$4.67Features: The Booyah Bankroll Jig has a tapered head and perfectly angled hook for a higher strike-to-catch ratio. Features a flattop and top-hea...
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Lucky Craft Staysee 90SP V2 Deep Diving Jerkbait
from $15.99from $14.39Features: The Lucky Craft Staysee 90SP V2 is a 3 1/2 inch, 7/16 ounces deep diving jerkbait with suspending buoyancy. Rattles create a weight-tran...
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War Eagle Tandem Willow/Colorado Gold Frame Spinnerbait
$7.99$6.79Features: The War Eagle Tandem Willow Gold Frame Spinnerbait is a wire spinnerbait. Precisely balanced. Layered premium silicone skirts. Plated fr...
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Lucky Craft Sammy 100 Topwater Walker
from $15.99from $14.39Features: The Lucky Craft Sammy 100 is a 4 inch, 1/2 ounce topwater walker lure. Super-easy to "walk-the-dog." Bass calling, glass rattles, and ul...
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Megabass Great Hunting 120 Jerkbait - 4.75 Inch
$22.99Features: The Megabass Great Hunting 120 Jerkbait belongs to the Great Hunting Family of baits whose mantra is "Evangelist Of The Extreme Games", ...
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YUM Scottsboro Kit YUMbrella Flash Mob Jr. 3 inch Swimbait Kit
$19.99Features: The YUM Scottsboro Kit is a match made in heaven with the YUMbrella Flash Mob Jr. and the 3 inch Scottsboro Swimbait along with the umbr...
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Lucky Craft Pointer 100DD 4 inch Deep Diving Suspending Jerkbait
$15.99$14.39Features: The Lucky Craft Pointer 100 DD is a deeper diving version of the popular Pointer 100 SP. "DD equals Deep Diver". Suspends on the pause....
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Megabass i-WING 135 Winged Topwater Lure
$59.99Features: The i-WING 135 is a 5.3 inch, 1 5/8 ounce lure that brings explosive buzz-crawling action to the topwater world. Built to withstand and ...
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Booyah Prank 2 1/2 inch Topwater Popper
$10.99$9.34Features: The Booyah Prank is a 2 1/2 inch topwater popper that pulls double duty as a shallow-diving squarebill. Cupped and shaved mouth spits t...
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13 Fishing Jabber Blade Jigging Spoon - 1 Pack
$6.99from $4.80Features: The all new 13 Fishing Jabber Blade is an Ice Fishing Blade Bait that brings a noisy and attention-grabbing twist to the traditional lure...
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Geecrack Gilling 125 High Float Swimbait - 4.9 Inch
$39.99$35.99Features: The Geecrack Gilling 125 Swimbait is meticulously crafted to mimic the favored prey of bass, offering anglers a versatile tool for target...
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Deps Wakasagi Floating Minnow
$21.99Features: The Deps Wakasagi Floating Minnow is an "I-shaped" lipless minnow designed to "match the hatch" and is effective at imitating an escapin...
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LIVETARGET Ultimate Frog Stride Bait
$12.99$11.99Features: The LIVETARGET Ultimate Frog Stride Bait is a must-have tackle box item for anglers targeting surface feeding predators like Bass and Pik...
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Booyah Melee Bladed Swim Jig
$9.99$8.49Features: The Booyah Melee Jig is Booyah's take on a bladed/vibrating swim jig. Unique head design that consists of a polycarbonate plastic head w...
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Rapala XRSB-15 X-Rap Subwalk Subsurface Walker - 6 Inch
$20.49$17.42Features: The Rapala X-Rap SubWalk 15 Topwater Subsurface Walker can perform subsurface Walk-the-Dog action. 6-inch bait sports the Xtreme flash w...
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Storm Arashi Swimmer 7 inch Hard Body Swimbait
$41.49$35.27Features: The Storm Arashi Swimmer is a 7 inch, 2 1/4 ounce multi-jointed hard swimbait lure with lifelike inline swimming action. Moderate sink b...
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Bill Lewis Sinking 120mm Scope-Stik 7+ ft
$12.99$11.04Features: The Bill Lewis Sinking Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance! Designe...
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Big Bite Baits Skipping Toad Buzzbait
$7.69Features: The Big Bite Baits Skipping Toad Buzzbait is one of Big Bites most popular offerings and its obvious why as it is a fish catching machine...
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Lucky Craft LC 0.7 DR Deep Running Crankbait
$11.99$10.79Features: The Lucky Craft LC 0.7 DR is a 2 inch, sinking, deep running crankbait, excellent crankbait for pre-spawn fish. With a sleek profile, 3/7...
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