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Top Brands
Freshwater Hard Baits
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Sale!
Strike King KVD 3/8 oz. Colorado Willow Spinnerbait
$8.99$7.19Features: The Strike King Finesse KVD Spinnerbait Colorado Willow is a 3/8 ounce wire spinnerbait developed in collaboration with Kevin VanDam (KVD...
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Rebel Bumble Bug Crankbait 1 1/2 inch Ultralight Waking Crankbait
$6.99$6.29Features: The Rebel Bumble Bug Crankbait Ultralight Waking Crankbait is an 1 1/2 inch ultralight, cicada/fly/beetle imitating waking crankbait. Ul...
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Strike King Tri-Wing Buzz King Buzzbait
$5.99$4.79Features: The Strike King Tri-Wing Buzz King is a standard buzzbait with an additional third wing on the buzz blade. Third wing generates an unbel...
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Megabass X-NANAHAN+2 Finesse Jerkbait - Deep Diver
$17.99Features: The all new Megabass X-NANAHAN+2 Finesse Jerkbait is a fusion of the fishing ideals of Shinji Sato and the engineering expertise of Yuki...
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Strike King Tour Grade Night 1/2 oz. Colorado Spinnerbait
from $7.99from $6.39Features: The Strike King Tour Grade Night Spinnerbait is a 1/2 ounce Colorado blade spinnerbait Produces a big thump and bold silhouette that bass...
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Rebel TD47 Tracdown Ghost Minnow 2 1/2 inch Barbless Hard Minnow
$7.99$7.19Features: The Rebel TD47 Tracdown Ghost Minnow Barbless Hard Minnow is a 2 1/2 inch barbless trout jerkbait/hard lure. Catches fish in clear-runni...
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Sale!
Hardcore Minnow Flat 110SP/130SP Suspending Jerkbait
from $11.99from $8.39Features: The Hardcore Minnow Flat 110SP/130SP are a series of suspending, shallow-diving hard jerkbaits. Flat-sided body and magnetic weight tran...
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Lucky Craft LC 1.5 Deep Rattle Sound (DRS) Shallow Squarebill Crankbait
$11.99$10.79Features: The Lucky Craft LC 1.5DRS is a new version of the LC 1.5 square bill crank with a "one knocker" style rattle. Generates a "click-click-...
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Sale!
Strike King KVD Magnum Square Bill 8.0 Silent Crankbaits
from $15.99from $12.79Features: The Strike King KVD Magnum Square Bill 8.0 Silent Crankbait is a 4 1/2 inch, 1 3/8 ounce squarebill crankbait that dives 3 to 7 feet. De...
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Sale!
River2Sea Big Mistake 160 Topwater Prop Lure
$16.99Features: The River2Sea Big Mistake 160 is a massive, 6 3/8 inch topwater bait that makes a lot of noise. Designed by Chris Lane, the Big Mistake ...
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Berkley Slobberknocker and PowerStinger Kit - 3/8 oz
$19.99$17.99Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...
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Blue Fox Super Vibrax Tri-Pack
$10.99$9.34Features: Blue Fox Super Vibrax Tri-Pack is a 3-piece variety pack of Blue Fox's classic Vibrax spinner lures. Triggers strikes through a proven c...
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Sale!
River2Sea Bubble Popper 88 Topwater Popper
$10.99Features: The River2Sea Bubble Popper 88 is a Topwater walking bait that you can walk and pop in both freshwater and saltwater. In addition to th...
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Sale!
Jackall MC60 MR Medium Diving Crankbait
$18.99from $15.26Features: The Jackall MC60 MR is a 2 1/2 inch, 3/8 ounce medium diving crankbait that dives up to 7 feet deep. Fat body reminiscent of old school ...
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Lucky Craft Lighting Pointer 98XR Jerkbait
from $9.99from $8.99Features: The Lucky Craft Lightning Pointer 98XR is a 4 inch, 1/2 ounce jerkbait that dives 6 to 7 feet. Rapidly and efficiently cover water to f...
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Nichols Pulsator Metal Flake Double Willow Spinnerbait
$8.99$7.64Features: The Nichols Pulsator Metal Flake Double Willow Spinnerbait is a premium, American-made bass fishing wire spinnerbait. Patented tapered b...
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Arbogast Jitterbug Clicker 2 inch Wakebait
$7.99$6.79Features: The Arbogast Jitterbug Clicker Wakebait is just like the Original Jitterbug but with a clicker attached. Double-cupped lipped that prod...
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Booyah Squelcher Buzzbait
$8.99$7.64Features: The Booyah Squelcher is a wire buzzbait with an oversized blade that produces a high-pitch, metallic "squaking sound." Unique sonic prof...
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Sale!
Berkley Hit Stick 3.5 - 1.4 Inch
$7.99from $4.86Features: The Berkley® Hit Stick 3.5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versat...
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Sale!
SPRO Fat Papa 70 Deep Diving Crankbait
$13.49$11.47Features: The SPRO Fat Papa 70 is a 2 3/4 inch, 3/4 ounce deep diving crankbait that runs between 10 and 14 feet deep. Designed by Bassmaster Elit...
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Megabass Deep-X 100 LBO Deep Diving Crankbait
$17.99Features: The Megabass Deep-X 100 LBO is a 2 1/3 inch, 3/8 ounce hyper-responsive deep diving crankbait! Redesigned for the next generation of cran...
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Bucca Buzzing Baby Bull Shad Jointed Swimbait/Buzzbait Combo - 3.75 Inch
$17.99$16.19Features: The all new Bucca Buzzing Baby Bull Shad Jointed Swimbait/Buzzbait Combo is a truly revolutionary and unique bait designed by Mike Bucca ...
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Sale!
Strike King KVD Mega Dawg 6 inch Topwater Walker
$18.99$15.19Features: The Strike King KVD Mega Dawg was designed with input from the legendary Kevin VanDam to create a tournament-grade oversized topwater wa...
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Sale!
Storm Arashi Vibe 2 3/4 inch Lipless Crankbait
from $8.99from $7.64The Storm Arashi Vibe is a 2 3/4 inch, 9/16 ounce lipless crankbait designed for when the bite turns off. You can generate subtle vibration and sou...
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Sale!
VMC Curl Tail Spinnerbait
$4.49$3.82Features: The VMC Curl Tail Spinnerbait is a small, skirtless Colorado blade spinnerbait with a pre-rigged Trigger X® Curl Tail body. Soft plastic...
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Sale!
Bill Lewis Hammer-Trap Lipless Crankbait - 3 Inches
$8.99from $6.55Features: The all new Bill Lewis Hammer-Trap 3 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-...
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Rebel Big Hopper 1 3/4 inch Waking Crankbait
$6.99$6.29Features: The Rebel Big Hopper Waking Crankbait is a 1 3/4 inch cricket imitating waking crankbait. Can be used as a topwater lure or a crankbait....
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Mr. Crappie x Strike King Spin Baby Colorado Spinnerbait - 1/8 oz
$3.99$3.39Features: The Strike King Mr. Crappie Spin Baby is a 1/8 ounce single Colorado blade spinnerbait designed for crappie and other panfish. Killer sp...
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G-Ratt Baits Proper Buzz
$14.99Features: The G-Ratt Baits Proper Buzz through-wire topwater bait is a unique fishing lure designed to provide anglers with ultimate versatility! D...
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Rapala XRP-07 X-Rap Pop Topwater Popper - 2.75 Inch
$14.99$12.74Features: The Rapala X-Rap Pop 07 Topwater Popper brings that classic X-Rap action to the topwater. This 2 3/4-inch bait has internal textured bod...
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Jackall Pompadour Jr. Topwater Lure
$24.99$23.74Features: Pompadour Jr. Topwater Lure is a 2 1/2 inch winged topwater prop lure. Metal wings that produce a big splash and distinct sound complemen...
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Arbogast Jointed Jitterbug 2.0 Wakebait
$8.49$7.22Features: The Arbogast Jointed Jitterbug 2.0 is an updated version of the classic Jitterbug Wakebait. Lower pull point for more pronounced surface...
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Sale!
VMC Heavy Duty Weighted Willow Swimbait Hook
from $8.99from $7.64Features: The VMC Heavy Duty Weighted Willow Swimbait Hook is a weighted swimbait hook with an underspin blade. Adjustable spinner arm for maximum...
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River2Sea Ish Monroe Bling Colorado Indiana Spinnerbait 1/2 oz.
$8.49Features: The River2Sea Bling is a spinnerbait designed by Ish Monroe, focusing on maximum vibration and spinning effectiveness at slow speeds! Av...
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Rebel Deep Teeny Wee Crawfish Lure 1 1/2 inch Medium Diving Crankbait
$6.99$6.29Features: The Rebel Deep Teeny Wee Crawfish Lure Medium Diving Crankbait is a 1 1/2 inch shallow to medium diving crawfish imitating crankbait. De...
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Sale!
Jackall Firecracker Buzzbait
$12.99from $10.44Features: Firecracker Buzzbait is a wire buzzbait One of the loudest buzzbaits on the market. Boasts a unique two-prop design. Hefty wire to hold ...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
$11.49$9.77Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Megabass Big-M 4.0 Magnum Deep Diving Crankbait
$27.99Features: The Megabass Big-M 4.0 is a magnum-sized (5 inch length, 2 ounce weight) deep-diving crankbait that was created to dive to 13 feet and b...
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JDM COLORS!
Megabass Knuckle LD Silent Crankbait 2 1/3 Inches
$19.99Features: The Megabass Knuckle LD features a durable circuit board lip: FX lip of the original is converted to a carefully-angled circuit board li...
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Sale!
Rapala Deep Tail Dancer 09 Extra Deep Diving Crankbait
$15.49$13.17Features: The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 20...
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LIVETARGET Erratic Shiner Flutter Spoon
$11.49$10.49Features: The LIVETARGET Erratic Shiner is a realistic casting/jigging flutter spoon. Made with Inject Core Technology (ICT) which marries the old ...
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Megabass Ito Vision 110 FX Jerkbait
$24.99Features: The Megabass Ito Vision 110 FX is a 4 1/4 inch, 1/2 ounce suspending jerkbait with a unique pivoting lip. Bill that tucks away during fl...
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Strike King KVD Sexy Dawg Jr. 3 3/4 inch Topwater Walker
$10.99$8.79Features: The Strike King KVD Sexy Dawg Jr. is a smaller 3 3/4 inch, 1/2 ounce topwater walking lure designed to be the little brother of the Stri...
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Sale!
Storm Arashi Cover Pop 3 1/8 inch Topwater Popper
from $10.49from $8.92Length Weight Hook Type 3 1/8" 1/2 oz #2 Topwater The Arashi Cover Pop travels with minimal forward movement to maximize the time your lu...
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Sale!
Picasso Shakey Vibe Bladed Shakey Head 3 Pk
$19.98$17.98Features: The Picasso Shakey Vibe is an innovative design collaboration with professional Lake Guntersville guide Lonnie Cochran! Unique combinatio...
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Berkley Frittside5 Kit 3 Pack
$24.99$22.49Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...
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Megabass S Crank 1.2 Shallow Squarebill Crankbait
$18.99The Megabass S Crank 1.2 is a 2 1/3 inch, 3/8 ounce shallow squarebill crankbait that dives up to 4 feet. It features a patented design that genera...
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Picasso Bait Ball Pulse
$23.32$20.99Features: The Picasso Bait Ball Pulse is a collaboration with professional guide Lonnie Cochran, designed to replicate the behavior of tightly bun...
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