Freshwater Hard Baits

Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...

Features: The Feather Dressed Heddon Super Spook Jr. is a classic Heddon Super Spook Jr. with a feather tail for extra profile and action. For year...

Features: The Rebel Tracdown Minnow 3-piece variety pack is 3 of the top 1 5/8 inch Tracdown Minnows. Contains 3 of the top selling Tracdown Minno...

Features: The SPRO Wameku Shad 70 is a 2 3/4 inch, 3/4 ounce lipless crankbait designed by Bassmaster Elite Series angler Shinichi Fukae. Extremel...

Features: The Norman Speed-N Jr. Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Con...

Features: The Rapala J05 Jointed Minnow is a 2 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J05 can be cranked or tr...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The Lake & Stream Trout Kit is the ultimate beginner kit for trout fishing. Contains all the basic lures and terminal tackle you nee...

Features: The Bobby Garland Crappie Deluxe Premium Kit is a comprehensive selection of soft plastics and jig heads, designed for anglers targeting ...

Features: The SPRO Hunter 65 MD is a 2 1/2 inch, 1/2 ounce medium diving crankbait. Dives 9 to 12 feet with an erratic hunting action. Loud knocki...

Features: The Hardcore Crank 65F 2+ is a 2 5/8 inch, 1/2 ounce shallot to medium diving crankbait that runs between 2 and 7 feet. High-frequency ac...

Features: The all new Rapala X-Rap Twitchin' Mullet 06 Twitchbait offers a subtle but irresistible side to side motion that drives the fish crazy! ...

Features: The Jackall Riser Bait 012R Topwater Lure is a super unique Topwater Lures that drives your local water crazy and gets bit all day long!...

Features: The Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4-inc...

Features: The SPRO Cyclone Prop Jr. is a Topwater Prop Bait. Features a metal prop style tail. Unique shape of the bait also gives it a secondary h...

Features: The Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4 3/4-i...

Features: The all new Lunkerhunt 2.5 Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! Fu...

Features: The Rapala Shad Dancer SDD05 Crankbait is a 2 inch, 1/4 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Dancer ...

Features: The all new Bass Mafia Shot Caller Shallow Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek pac...

Features: The Rebel Value Minnow Shallow Jerkbait is a shallow diving jerkbait. Perfect for small waters, streams, ponds, and shallow water. Catch...

Features: The Cotton Cordell Big O Square-Lip Crankbait is a 3-Piece shallow diving squarebill crankbait variety pack. Lures measure 2 1/4 inch, w...

Features: The Arbogast Jitterbug Clicker Wakebait is just like the Original Jitterbug but with a clicker attached. Double-cupped lipped that prod...

Features: The P-Line Hex Bar Jig is a slender hexagonal chrome saltwater jig. ld yet reliable saltwater fishing technique for ling cod and other bo...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...