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Top Brands
Freshwater Hard Baits
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Sale!
Buckeye Lures Chop Top Buzzbait
$6.99from $5.04Features: The all new Buckeye Lures Chop Top Buzzbait is an extra loud and extra special buzzbait from the pros at Buckeye that is sure to turn fin...
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Jackall Riser Bait 007R Topwater Lure
$18.99$18.04Features: The Jackall Riser Bait 007R Topwater Lure is a 2 3/4 inch topwater lure. Imitates the movement of a baitfish at the surface attempting t...
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Rapala BX Brat 03 Square Bill Crankbait
$11.49$9.77Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
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Sale!
Panther Martin Regular Undressed Inline Spinner
from $5.99from $3.59Features: The Panther Martin Regular Undressed Spinner has been a classic, fish-catching machine for decades, fished with cast-and-retrieve or trol...
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Megabass Deep-X 200 LBO Deep Diving Crankbait
$17.99Features: The Megabass Deep-X 200 LBO is a 2 3/4 inch, 1/2 ounce deep diving (11 feet) crankbait! Employs a design based in part on the discontinue...
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Sale!
River2Sea Ruckus 3/4 oz. Lipless Crankbait
$11.99from $8.63Features: River2Sea Ruckus is a 3 inch lipless crankbait that makes a lot of noise! In colder water months--it's a favorite in the early spring--t...
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Sale!
Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait
$17.49from $12.68Features: The Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4 3/4-i...
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Strike King Micro-King 1/16 oz. Spinnerbait
$2.99Features: The Strike King Micro-King is a 1/16 ounce Colorado blade wire spinnerbait. Even tinier than the already minuscule Mini-King Spinnerbait...
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SPRO Little John 50 Type R Shallow Diving Crankbait
$13.49$11.47Features: The SPRO Little John 50 Type R 50 is a new rattling version of the 2 1/2 inch, 1/2 ounce Little John 50 shallow diver (3 to 5 feet). Bois...
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Sale!
Berkley Walleye Rig Indiana Blade
$1.99from $1.15Features: The Berkley Walleye Rig with Indiana Blade is a ready-to-fish Crawler Harness that you can troll right out of the package--designed by to...
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Rapala Fat Rap 05 Deep Diving Crankbait
$8.99$7.64The Rapala Fat Rap 05 is a 2 inch, 5/16 ounce shallow diving crankbait crafted from extra-durable Balsa wood and equipped with a narrow bill. This...
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BnR Tackle Walleye Hair Jigs
$8.59Features: BnR Tackle Walleye Jigs are fish head-shaped hair jigs hand-tied with reflective Midge flash material. Designed for both vertical jiggin...
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Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait 60mm - 2.375 Inch
$7.99$7.19Features: The Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait from the Pro's at Yo-Zuri is designed to catch picky fish that prefer a more natural pro...
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Megabass Super-Z Z-2 Deep Diving Crankbait
$19.99Features: The Megabass Super-Z Z2 is a new 2 inch, 1/4 ounce crankbait designed to dive up to 10 feet deep. High-pitch action and relentless bulldo...
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Sale!
Rapala GSR07 Glass Shad Rap 2 3/4 inch Suspending Crankbait
$8.99from $6.20Features: The Rapala Glass Shad Rap (GSR07) is a 2 3/4 inch, 7/16 oz, suspending crankbait with a see-through hard plastic body and realistic iride...
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Lucky Craft Screw Pointer 80/90 Spy Bait
from $11.99from $10.79Features: The Lucky Craft Screw Pointer 80/90 is a Pointer-sytle jerkbait modified with props for spybaiting. Unique water movement made by the pr...
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Sale!
Evergreen International Flat Force 4 Flat-Sided Shallow Diving Crankbait
$16.99from $11.21Features: The Evergreen International Flat Force 4 is a 2 3/8 inch, 3/7 ounce shallow diving flat-sided crankbait. Tight wiggling action that's in...
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River2Sea Whopper Plopper 110 Topwater Prop Lure
$16.99Features: The River2Sea Whopper Plopper 110 is a 4 1/3 inch, 1 ounce model of Larry Dahlberg's world-renowned topwater prop lure design. Prop tai...
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Sale!
Strike King Buzzbait 1/4 oz.
$5.99from $2.78Features: The Strike King Buzzbait is a simple, standard 1/4 ounce skirted buzzbait. Classic design and solid components. Excellent choice for cas...
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Sale!
Strike King Pro Model Series 5XD Deep Diving Silent Crankbait - 5/8 oz
$7.99from $5.11Features: The Strike King Pro Model Series 5XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and mu...
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VMC Curl Tail Spinnerbait
$4.49$3.82Features: The VMC Curl Tail Spinnerbait is a small, skirtless Colorado blade spinnerbait with a pre-rigged Trigger X® Curl Tail body. Soft plastic...
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Sale!
Yo-Zuri 3DB Floating Wake Prop
from $12.99from $9.36Features: The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater w...
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Sale!
River2Sea Ish Monroe Bling Double Willow Spinnerbait 3/8 oz.
$8.49from $5.60Features: The River2Sea Bling is a spinnerbait designed by Ish Monroe, focusing on maximum vibration and spinning effectiveness at slow speeds! Av...
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Sale!
Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait
$14.99from $10.25Features: The Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 2 3/...
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Sale!
Rapala Shad Rap 2 1/2 inch Medium Diving Crankbait SR06
$10.49from $7.32Features: The Rapala Shad Rap SR06 is a 2 1/2 inch, 1/4 ounce medium diving crankbait that closely resembles baitfish found the world over. With a...
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Sale!
Berkley Dime Size 4 Crankbait
$10.99from $7.51Features: The Berkley Dime Size 4 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for shall...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
$9.99$8.99Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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Heddon Pop'n Image 3 inch Topwater Popper
$7.99$6.79Features: The Heddon Pop'n Image is a versatile topwater popper lure that can both pop and walk-the-dog. Designed for long-distance casting and ea...
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Sale!
Big Bite Baits Tour Toad Buzzbait
$7.69from $5.20Features: The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Joins the irresistible action of the Tou...
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Megabass Big-M 2.0 Magnum Medium Diving Crankbait
$27.99Features: The Megabass Big-M 2.0 is the newest and shallowest running member of the Megabass' Big-M Series of oversized, flat-sided crankbaits. Me...
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Sale!
River2Sea Pro Tuned Rover 98 Topwater Walker
$11.99from $7.92Features: The River2Sea Pro Tuned Rover 98 is a 3 7/8 inch, 3/8 ounce topwater walking lure. Choppy, side-to-side slashing action produces vicious...
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Blue Fox Vibrax Bullet Fly
from $4.99from $4.24Features: Blue Fox Vibrax Bullet Fly is a heavier, dressed-tail variation of the classic Vibrax inline spinner series designed for faster current o...
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Booyah XCS Series Shallow Squarebill Crankbait
$5.99$5.09Features: The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a ...
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Acme Kastmaster Spoon 1/12 oz.
$3.49$2.97Features: The Acme Kastmaster Spoon is a small, 1/12 ounce fishing spoon. Wild, baitfish-imitating action without line twist. Aerodynamic design a...
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River2Sea Whopper Plopper 75 Topwater Prop Lure
$12.99Features: The River2Sea Whopper Plopper 75 is a smaller profile version of Larry Dahlberg's classic topwater lure. Measures just under 3 inches, ...
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Sale!
Berkley Flicker Shad Crankbait - 1/8 oz
$5.99from $4.86Features: The Berkley Flicker Shad Crankbait is a 1 1/2 inch, 1/8 ounce pro-designed deep-diving plug that dives 6 to 8 feet deep. Berkley Flicke...
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Sale!
SPRO McStick 110+1 Suspending Jerkbait
$17.99from $12.72Features: The SPRO McStick 110+1 is a 4 1/4 inch, 1/2 oz Suspending Jerkbait with a deep diving bill. The McStick 110+1 dives and works at 9 to 12 ...
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Sale!
Strike King Tour Grade Colorado Willow Spinnerbait
$7.99from $5.74Features: The Strike King Tour Grade Colorado Willow Spinnerbait is equipped with a small Colorado blade in front of a larger willow blade for lots...
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Rapala Husky Jerk 12 Jerkbait/Trolling Minnow
$8.99$7.64Features: The Rapala Husky Jerk 12 is a 4 3/4 inch, 7/16 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy ...
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Sale!
Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
$10.49from $7.56Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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LIVETARGET Flutter Shad Jigging Spoon
$11.49$10.49Features: The LIVETARGET Flutter Shad is a freshwater jigging spoon. Crafted using LIVETARGET's new Injected Core Technology (ICT), which enables ...
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Sale!
Bill Lewis Hammer-Trap Lipless Crankbait - 3 Inches
$8.99from $6.55Features: The all new Bill Lewis Hammer-Trap 3 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-...
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Sale!
Hardcore Vibe 75S Lipless Crankbait
$14.99$10.49Features: The Hardcore Vibe 75S is a 3 inch, 3/4 ounce sinking lipless crankbait with multiple rattles. Tight wiggle swimming action that is deadly...
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Z-Man Pop ShadZ 5 inch Soft Plastic Popper 3 pack
from $5.99from $5.09The Z Man Pop ShadZ Soft Plastic Popper is a unique hybrid swimbait and popper, combining 50-percent soft plastic and 50-percent popper design tha...
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Lucky Craft Pointer 128 Suspending Shallow Jerkbait
from $16.99from $15.29Features: The Lucky Craft Pointer 128 is a 5 inch, 1 ounce shallow jerkbait. Designed with a very low center of gravity through the use of special...
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Megabass Baby PopX (BFS)
$14.99Features: The Megabass BFS Baby PopX is a bite-sized popper derived from the legendary PopX, revolutionizing top-water fishing! With its sculpted c...
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Megabass Ito Vision 110 Silent Jerkbait
$24.99Features: The Megabass Vision 110 Silent Jerkbait is a stealthy upgrade to the classic Megabass Vision 110. Same 4 1/3 inch, 1/2 ounce profile as ...
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Sale!
Evergreen International CR-13 Deep Diving Crankbait
$16.99from $11.21Features: The Evergreen International CR-13 is a 2 3/4 inch, 3/4 ounce deep-diving crankbait. Natural high-pitch rolling and vivid wobbling actio...
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