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Top Brands
Freshwater Hard Baits
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Megabass Super-Z Z-2 Deep Diving Crankbait
$19.99Features: The Megabass Super-Z Z2 is a new 2 inch, 1/4 ounce crankbait designed to dive up to 10 feet deep. High-pitch action and relentless bulldo...
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Booyah Flash Point Jerkbait - 4.25 Inch
$14.99$12.74Features: The all new Booyah Flash Point Jerkbait is a unique take on a Forward Facing Sonar focused Minnow that aims to increase quality of Sonar ...
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Berkley SquareBull 2 3/4 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...
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Lucky Craft Gunfish 95 Topwater Walker/Popper
from $15.99from $14.39Length Weight Style 4" (9.5 cm) 3/8 oz (12 g) Topwater The Lucky Craft Gunfish is the latest of an extensive series of next generation ...
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Megabass Ito Vision 110 Max LBO Jerkbait
$27.99Features: The Megabass Ito Vision 110 Max LBO is a 5.3 inch, 3/4 ounce jerkbait designed to be a slightly larger version of the Ito Vision 110, rep...
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Bass Mafia Dead Man Walking Topwater Walker - 5 Inch
$12.99$11.69Features: The all new Bass Mafia Dead Man Walking 5 Inch Topwater Walker is a deadly new tool from the Bass Mafia that's a must have in any anglers...
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SPRO Sashimmy Swimmer 125 - 5 Inch
$18.99$16.14Features: The SPRO Sashimmy Swimmer 125 crafted by Elite Series pro angler Bryan New, showcases a distinctive "S" swimming action that drives fish...
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Storm Arashi Glide 7 1/2 inch Glide Bait
from $41.49from $35.27Features: The Storm Arashi Glide is a 7 1/2 inch, 3 1/8 ounce glide bait-style single joint hard body swimbait developed by MLF Pro Angler Brandon...
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Daiwa SC Shad 2 inch Finesse Jerkbait/Trolling Plug
$9.99Features: The Daiwa SC Shad is a small 2 inch, 1/8 ounce hard bait designed for use as a finesse jerk bait or small trolling lure. Petite profile a...
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Berkley Spin Bomb 2 1/2 inch Topwater Prop Lure
$11.99$10.79Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...
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Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait
from $14.99from $12.74Features: The Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 2 3/...
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River2Sea Bubble Popper 88 Topwater Popper
$10.99Features: The River2Sea Bubble Popper 88 is a Topwater walking bait that you can walk and pop in both freshwater and saltwater. In addition to th...
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Berkley Krej 128 Jerkbait - 5 Inch
$16.99$15.29Features: The all new Berkley 5 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jer...
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River2Sea S-Waver 200 Hard Body Swimbait
$45.99Features: The River2Sea S-Waver 200 is an 8 inch, 3 3/8 ounce hard body glide bait. Exhibits natural "S-Action" swimming motion roughly a foot bel...
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River2Sea Top Notch 130 Topwater Prop Lure
$14.99Features: The River2Sea Top Notch is a topwater surface bait designed by Chris Lane to get aggressive Bass to pay attention when there are baitfis...
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Berkley Freshwater Magic Swimmer - 4.25 Inch
$16.99$15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Berkley Flicker Shad Crankbait - 1/2 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...
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SPRO Rat 40 Wakebait
$42.49$36.12The SPRO Rat 40 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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Berkley Freshwater Magic Swimmer - 3.75 Inch
$16.99$15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Lucky Craft Pointer 128 Suspending Shallow Jerkbait
$19.99$17.99Features: The Lucky Craft Pointer 128 is a 5 inch, 1 ounce shallow jerkbait. Designed with a very low center of gravity through the use of special...
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Berkley Krej 100 Jerkbait - 3.9 Inch
$16.99$15.29Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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SPRO Wameku Shad 80 Lipless Crankbait
$14.49$12.32Features: The SPRO Wameku Shad 80 Lipless Crankbait is a 80 depth lipless crankbait with a loud rattle! Unique blend of sound and vibration that wi...
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Rapala BX Mid-Brat 05 Squarebill Crankbait
$11.49$9.77Features: The Rapala BX Mid-Brat 05 Squarebill Crankbait is a new Squarebill Crankbait that dives to about 5 feet deep. Made of Balsa Core, Copolym...
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Megabass Ito Vision 110 Silent Jerkbait
$24.99Features: The Megabass Vision 110 Silent Jerkbait is a stealthy upgrade to the classic Megabass Vision 110. Same 4 1/3 inch, 1/2 ounce profile as ...
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Berkley Deep Hit Stick 4.75 Inch
$11.99$10.79Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Megabass Ito Vision 110 Matte Magic Jerkbait
$24.99Features: The Megabass Ito Vision 110 Matte Magic is a new series of matte colored Ito Vision 110 Jerkbaits. Same incredible action as the standa...
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Deps Wakasagi Sinking Minnow
$21.99Features: The Deps Wakasagi Sinking Minnow is an "I-shaped" lipless minnow designed to "match the hatch", and is highly effective at imitating an ...
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Rapala J07 Jointed 2 3/4 inch Balsa Wood Minnow
$11.99$10.19Features: The Rapala J07 Jointed Minnow is a 2 3/4 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J07 can be cranked o...
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Megabass Vibration-X Smatra Rattle - 2.5 Inch
$18.99Features: The all new Megabass Vibration-X Smatra Rattle is a redefinition of what a Lipless Crankbait can be with its Legendary JDM Craftsmanship...
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Nomad Design Chug Norris Inshore Popper
$16.99Features: The Nomad Design Chug Norris Inshore Popper is an easy-to-use 3.75 inch popper specialized for Inshore and larger freshwater species. Ve...
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Rapala Countdown Elite CDE75 3 inch Slow Sinking Crankbait
$15.99$13.59Features: The Rapala Countdown Elite CDE75 is a 3 inch slow-sinking crankbait. Runs optimally at about 4 feet deep. Baits made with the Rapala Coun...
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Bandit B-Shad 3 1/2 inch Casting/Trolling Plug
$7.99$7.19Features: The Bandit B-Shad Casting/Trolling Plug is a 3 1/2 inch hard minnow jerkbait that can be cast or trolled. Designed with a profile simila...
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Lucky Craft Fat BDS2 Shallow-Diving Crankbait
$18.99$17.09Features: The Lucky Craft Fat BDS2 Crankbait is a floating 2.5 inch (62 mm) Shallow-Diving Crankbait. The Fat BDS2 is from the Big Daddy Strike Cra...
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Daiwa TD Minnow 95SP JDM Suspending Jerkbait
$19.99Features: The Daiwa TD Minnow 95SP is a 3 3/4 inch, 1/3 ounce jerkbait/rip bait with suspending buoyancy. The TD Minnow started as a limited North...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
from $15.99from $13.59Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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Strike King KVD Mega Dawg 6 inch Topwater Walker
from $18.99from $16.14Features: The Strike King KVD Mega Dawg was designed with input from the legendary Kevin VanDam to create a tournament-grade oversized topwater wa...
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Berkley Hit Stick 7 - 2.75 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Lucky Craft Gunfish 117 Topwater Walker/Popper
from $9.99from $8.99Features: The Lucky Craft Gunfish 117 is the latest of an extensive series of next-generation topwater baits. 4 1/2 inch, 3/5 ounce lure features ...
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River2Sea Lane Changer 150 Topwater Prop Lure
$12.99Features: Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, the River2Sea Lane Changer 150 topwater bait features our new ...
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Lucky Craft LV-150 Lipless Crankbait
$15.99$14.39Features: The Lucky Craft LV-150 Lipless Crankbait is a 2.5 inch (65 mm) Lipless Crankbait optimally fished 3 to 6.5 feet deep. Casts long distanc...
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Strike King Gravel Dawg 10 Crankbait - 3.5 Inch
$11.99$10.19Features: Strike King's all new Gravel Dawg 10 is a deep-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobble...
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Hardcore Minnow Flat 110F/130F Floating Jerkbait
from $11.99from $8.39Features: The Hardcore Minnow Flat 110F/130F are a series of floating, shallow-diving hard jerkbaits. Flat-sided body and magnetic weight transfer ...
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Megabass Big-M 4.0 Magnum Deep Diving Crankbait - 5 Inch
$27.99Features: The Megabass Big-M 4.0 Magnum Deep Diving Crankbait is built for the Monster Hunters out there looking to not only catch Leviathan Class...
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Lucky Craft Sammy 105 Knocking Topwater
from $9.99from $8.99Features: The Lucky Craft Sammy 105 Single Knocker is a 4 1/8 inch (105 mm) Knocking Topwater. It weighs in at 3/8 oz (11.2 g) so it can be cast f...
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Storm Original Hot 'N Tot 05 Crankbait
$8.49$7.22Features: The Storm Original Hot 'N Tot 05 is a 2 inch, 3/16 ounce metal-lipped walleye trolling crankbait. If it ain't broke, don't fix it: uses ...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 7.5 Inch
$24.99$22.49Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Rapala Floating Magnum FMAG18
$26.49$22.52Features: The Rapala Floating Magnum is a 7 inch, 1 1/2 ounce oversized floating jerkbait. Perfect choice for catching virtually any moderate to la...
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Shimano World Minnow 115SP Suspending Jerkbait
from $19.99Features: The Shimano World Minnow 115SP Suspending Jerkbait is equipped with the innovative FlashBoost Internal, Spring-Loaded Suspended Foil tha...
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