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Top Brands
Freshwater Hard Baits
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Bomber Model 5A Shallow-Medium Diving Crankbait
$4.99$4.24Features: The Bomber Model 5A is a 1 7/8 inch, 1/5 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the j...
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Rapala Skitter Pop 07 2 3/4 inch Topwater Popper
$15.99$13.59Features: The Rapala Skitter Pop 07 is a 2 3/4 inch, 1/4 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitte...
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Rapala DT Series Crankbait DT14
$11.99$10.19Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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Rapala SRCD07 Scatter Rap Countdown 07 Balsa Minnow
$14.49$12.32Features: The Rapala Scatter Rap Countdown 07 is a 2 3/4 inch, 1/4 ounce balsa wood minnow lure. Sinks at a steady rate (1 foot per second in fres...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
from $10.99from $9.89Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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G-Ratt Pistol Pete Glide Bait
$21.99Features: The G-Ratt Baits Pistol Pete is the Sneaky Pete's little brother, measuring 5 1/4 inch and weighing 1 1/5 ounce with the same single joi...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
$11.99$10.79Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Strike King Bitsy Pad Perch - 3 Inch
$6.99$5.94Features: The all new Strike King Bitsy Pad Perch improves on the success of the already popular KVD Pad Perch by giving it a smaller profile more...
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Bill Lewis Baby Bubbler 55 - 2.2 Inch
$8.99$7.64Features: The Baby Bubbler is a 2? plopper-style topwater bait designed to attract fish from both bank and boat, ideal for all types of anglers and...
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Bomber Fat Free Shad Jr. 2 1/2 inch Deep Diving Crankbait
$4.99$4.24Features: The Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, tha...
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G-Ratt Sneaky Pete OG Glide Bait
$38.99$35.99Features: Seductive Slow-Sink Glide - The 2.4 oz balanced design sinks deliberately while gliding side-to-side with subtle power, drawing brutal re...
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SPRO Zero Minnow 130 Wakebait
$12.99$11.04Features: The SPRO Zero Minnow 130 is a 5 inch, 1/2 ounce minnow-profile wakebait. Perfect balance of quality, performance, and value. Runs between...
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Rapala CountDown CD07 2 3/4 inch Balsa Minnow
$11.99$10.19Features: The Rapala CountDown CD07 is a 2 3/4 inch, 1/4 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Booyah Flash Point Jr. Jerkbait - 4 Inch
$14.99$12.74Features: High-Level Overview: The BOOYAH Flash Point Jr. Jerkbait delivers flash, sound, and erratic action to provoke aggressive strikes from bas...
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Evergreen International CR-13 Deep Diving Crankbait
from $16.99from $13.99Features: The Evergreen International CR-13 is a 2 3/4 inch, 3/4 ounce deep-diving crankbait. Natural high-pitch rolling and vivid wobbling actio...
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Megabass I-Slide 187R Intermediate Glidebait - 7.25 Inches
$59.99Features: The Megabass I-SLIDE 187R Intermediate marks a revolutionary step forward, taking I-Slide family of Glide Baits to new levels of excelle...
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Arbogast Buzz Plug Topwater Prop Lure
$7.99$6.79Features: The Arbogast Buzz Plug is a surface running hard lure with a metal propellor attached to the front to kick up water. Buzzbait-like actio...
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Berkley Dredger Deep Diving Crankbait Deeper Diving Models
from $11.99from $10.79Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait
$9.99$8.49Features: The Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait runs straight even when running fast and deep. This 4-inch bait features an ove...
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Heddon Spin'n Image Topwater Prop Bait - 3.5 Inch
$9.99$8.49Features: The Heddon Spin'n Image Topwater Prop Bait is as close as it gets to a Lifelike Shad that has the added benefit of a Loud and Plashy Tail...
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Rapala J09 Jointed 3 1/2 inch Balsa Wood Minnow
$12.49$10.62Features: The Rapala J09 Jointed Minnow is a 3 1/2 inch, 1/4 oz balsa wood minnow with a tight, wobbling action. The versatile J09 can be cranked o...
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Rapala Deep Tail Dancer 07 Deep Diving Crankbait
from $15.49from $13.17Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...
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Storm Original Thinfin 06 Shallow-Medium Diving Crankbait
$8.49$7.22Features: Original 2 1/2 inch, 1/5 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, in...
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Cotton Cordell Boy Howdy Topwater Prop Bait - 4.5 Inch
$6.99$5.94Features: The Cotton Cordell Boy Howdy Topwater Prop Bait has long been a staple in a successful anglers tackle box thanks to its explosive action ...
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Megabass Ito Vision 110 FX Jerkbait
$24.99Features: The Megabass Ito Vision 110 FX is a 4 1/4 inch, 1/2 ounce suspending jerkbait with a unique pivoting lip. Bill that tucks away during fl...
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Rapala Slab Rap SLR04 1 1/2 inch Lipless Crankbait
from $8.49from $7.22Features: The Rapala Slab Rap SLR04 is a 1 1/2 inch, 1/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Bill Lewis Precise Walleye Crank Light (PWCL)
$11.99$10.19Features: The Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously designed bait specifically crafted for precision trolling, with inpu...
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Evergreen International JT-95 Pencil Bait Topwater Walker
$18.99Features: Evergreen International JT-95 is a 3 3/4 inch, 3/8 oz silent and deadly top water walking pencil bait. Featuring a compact, slim body, t...
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Rebel TD47 Tracdown Ghost Minnow 2 1/2 inch Barbless Hard Minnow
$7.99$7.19Features: The Rebel TD47 Tracdown Ghost Minnow Barbless Hard Minnow is a 2 1/2 inch barbless trout jerkbait/hard lure. Catches fish in clear-runni...
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Berkley Hit Stick 13 - 5.1 Inch
from $9.99from $8.99Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Smithwick Suspending Super Rogue Jr. - 4.125 Inch
$8.99$7.64Features: The Smithwick Suspending Super Rogue Jr. is a 4.125 inch suspending jerkbait/trolling hard minnow. Cast far and offers unmatched durabili...
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SPRO John Crews Baby Fat John 50 Shallow Crankbait
$15.49$13.17Features: The SPRO Baby Fat John 50 is a 2 inch, 3/8 ounce shallowing diving crankbaits that runs up to 2 feet deep. Smaller version of the Fat Jo...
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Deps Evoke 1.2 Squarebill Crankbait
$21.99Features: The Deps Evoke 1.2 Squarebill Crankbait is specifically designed for fishing in cover, offering enhanced success around obstacles like b...
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SPRO Little John 50 Type R Shallow Diving Crankbait
$15.49$13.17Features: The SPRO Little John 50 Type R 50 is a new rattling version of the 2 1/2 inch, 1/2 ounce Little John 50 shallow diver (3 to 5 feet). Bois...
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Rebel Big Craw 2 1/2 inch Medium Diving Crankbait
$6.99$6.29Features: The Rebel Big Craw Medium Diving Crankbait is a 2 1/2 inch, 7/16 ounce medium to deep diving crawfish imitating crankbait. Classic multi...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
$15.49$13.17Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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Lucky Craft Pointer 100DD 4 inch Deep Diving Suspending Jerkbait
$15.99$14.39Features: The Lucky Craft Pointer 100 DD is a deeper diving version of the popular Pointer 100 SP. "DD equals Deep Diver". Suspends on the pause....
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Megabass Diving Flap Slap 3 Inch Jerkbait
$19.99Features: The Megabass Diving Flap Slap is a floating jerkbait that is modeled after the Threadfin Shad, one of the more common baitfish in the Un...
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Jackall Rerange 110MR Jerkbait
from $18.99from $18.04Features: The Jackall Rerange 110MR is a 4 1/3 inch, 1/2 ounce medium to deep diving jerkbait. New deeper diving variant of the Rerange 110 shallo...
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Strike King 6XD Elite Series Crankbait - 3 Inch
$12.99$11.04Features: The all new Strike King 6XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...
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Jackall Gantarel Hard Body Swimbait
$54.99$52.24Features: Gantarel Hard Body Swimbait is a 6 1/4 inch hard body swimbait. Two joints that create a life-like S-shaped movement, a swiveling line-t...
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SPRO Aruku Shad 75 Silent
$11.99$10.19Features: The SPRO Aruku Shad 75 silent is a new 75 mm, 5/8 oz lipless crankbait. Equipped with Gamakatsu #4 front and #6 back treble hooks Realist...
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Jackall Pompadour Jr. Topwater Lure
from $24.99from $23.74Features: Pompadour Jr. Topwater Lure is a 2 1/2 inch winged topwater prop lure. Metal wings that produce a big splash and distinct sound complemen...
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Jackall Gantarel Jr. Hard Body Swimbait
$43.99$41.79Features: The Jackall Gantarel Jr. Hard Body Swimbait is a 5 inch, 1 1/2 ounce hard body swimbait with a slow-floating buoyancy rating. Two joints...
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SPRO BBZ-1 Baby Shad 2 1/2 inch Swimbait
$19.49$16.57Type Weight Fall Rate Sinking 1/4 oz. (6.5 grams) 1 ft/sec Bill Siemantel, the legendary trophy bass angler and Fishing Hall of Fame Induc...
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Rapala Balsa Xtreme BX Jointed Minnow 09 Medium Diving Jerkbait
from $15.99from $13.59Features: The Rapala Balsa Xtreme BX Jointed Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. Th...
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Bill Lewis Depth Strike 75 Sinking Twitch Bait - 2.95 Inch
$11.29$9.60Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...
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Rebel Deep Wee Crawfish Lure 2 3/8 inch Medium Diving Crankbait
$6.99$6.29Features: The Rebel Deep Wee Crawfish Lure Deep Diving Crankbait is a 2 3/8 inch medium diving crawfish imitating crankbait. Effective multi-speci...
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