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Forward Facing Sonar
Introducing a specialized selection of fishing lures optimized for Forward Facing Sonar (FFS) applications, the groundbreaking technology transforming both tournament and recreational fishing. FFS, encompassing popular systems like Livescope, Active Target, and MEGA Live, offers real-time sonar imaging, providing anglers with crucial insights before casting and during retrieve. These lures, tailored for FFS compatibility, enhance your fishing experience by complementing this cutting-edge technology with great sonar return.
FFS utilizes a transducer, black box, and fish finder to offer live views of the water column in the transducer's direction. Whether you're using Forward Mode for tracking lure movement, Down Mode for vertical fishing, or Horizontal Mode for shallow water and trolling, FFS empowers you with real-time information. Identify structures, detect fish, determine size and position, and spot bait with ease. These Forward Facing Sonar items are optimized for FFS applications, with material and construction to maximize the sonar return ensuring you maximize the potential of this game-changing technology. Elevate your fishing prowess with these FFS-compatible baits, lures and products and unlock a whole new level of angling success today!
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Berkley Stunna 112 Jerkbait - 4.4 Inch
$16.99$15.294.89 / 5.0
19 Reviews
Features: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...
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Berkley PowerBait Power Switch
from $8.99from $8.095.0 / 5.0
4 Reviews
Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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Berkley SPY 2 3/4 inch Spinbait/Spybait
$13.99$12.594.75 / 5.0
16 Reviews
Features: The Berkley SPY is a 2 3/4 inch spybait hard finesse propeller bait developed by MLF Bass Pro Tour angler Josh Bertrand. Designed for the...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
$11.99$10.794.5 / 5.0
4 Reviews
Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley PowerBait MaxScent Flatnose Minnow - 4 Inch
$9.99$8.995.0 / 5.0
5 Reviews
Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
$12.99$11.693.0 / 5.0
3 Reviews
Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley PowerBait Minnow
$6.99$6.294.9 / 5.0
10 Reviews
Features: The Berkley PowerBait Minnow features a preferred, proven, and popular minnow shape and several sizes to let you match the minnows and l...
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Berkley PowerBait Power Jerk Shad 5 inch Soft Plastic Jerkbait 10 pack
$5.99$5.394.89 / 5.0
9 Reviews
Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...
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Berkley Fusion 19 Underspin
$5.99$5.395.0 / 5.0
1 Review
Features: The Berkley Fusion19 Underspin hook is designed for everyone! Conical bait keeper ensures maximum compatibility with your tackle box. Fla...
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Berkley Finisher 5 Jerkbait - 2 Inches
$10.99$9.894.8 / 5.0
5 Reviews
Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Krej 100 Jerkbait - 3.9 Inch
$16.99$15.295.0 / 5.0
3 Reviews
Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
$11.99$10.794.67 / 5.0
3 Reviews
Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Berkley Stunna 112 +2 Jerkbait - 4.4 Inch
$16.99$15.294.5 / 5.0
2 Reviews
Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...
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Berkley PowerBait Drip Minnow - 3 Inch
$10.99$9.895.0 / 5.0
3 Reviews
Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Berkley PowerBait Drip Minnow - 4 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Berkley Stunna 100 +1 Jerkbait - 3.94 Inch
$16.99$15.295.0 / 5.0
3 Reviews
Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Berkley Jack 7 Lipless Crankbait - 2.75 Inch
$11.99$10.795.0 / 5.0
1 Review
Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...
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Berkley PowerBait Drip Swimmer - 3 Inch
$10.99$9.895.0 / 5.0
2 Reviews
Features: The all new Berkley PowerBait Drip Swimmer 3 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
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Berkley Gulp! 4 Inch Scented Minnow 8 pack
$8.99$8.094.5 / 5.0
2 Reviews
Features: The Berkley Gulp! 4 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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Berkley PowerBait Drip Swimmer - 4 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
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Berkley PowerBait Drip Swimmer - 5 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
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Berkley Jack 8 Lipless Crankbait - 3.1 Inch
$11.99$10.79Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...
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Berkley PowerBait Drip Minnow - 5 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Berkley Ripfish Rip Bait - 3.5 Inch
$11.99$10.79Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Berkley Ripfish Rip Bait - 2.75 Inch
$11.99$10.79Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Berkley PowerBait Power Vibe - 1.5 Inch
$8.99$8.09Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...
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Berkley PowerBait Power Vibe - 2.25 Inch
$9.99$8.99Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...
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Berkley PowerBait Power Vibe - 3.75 Inch
$10.99$9.89Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...
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Berkley PowerBait Power Vibe - 3 Inch
$10.99$9.89Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...
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